Brand Manager Product & Lifecycle Marketing

| Chicago
Home Chef is building new ways to provide meal solutions that meet a wide variety of customer needs, and shipping locations both online and in store. Our team is a unique mix of creators, chefs, entrepreneurs, and trailblazers and we’re growing quickly. Our customer-first mentality, combined with a zest for supporting our peers, helped us bring home Built in Chicago’s Startup of the Year Moxie award in 2017. If you’re ready to be part of the action, we’re ready to connect with you. There are no limits to where we can go together.
As the COVID-19 situation continues to escalate in the US and around the world, we are committed to keeping our teams and their families as our greatest priority. To that end, we are making some adjustments to the way we will be doing business in the upcoming weeks.
We are taking all the necessary precautions to keep our employees and customers safe, and would love to have you on our team as we can continue to serve our communities.
Summary of Responsibilities: 
This role supports the fast paced growth of Home Chef’s e-commerce business, with a focus on bringing the brand to life for existing customers to grow retention and revenue. As a key member of Home Chef’s Brand team, the primary responsibility of this role is to think strategically and creatively about how we retain customers and grow existing orders. This individual in this role is data-driven, detail oriented, and hungry to understand what makes our customers tick. The ideal candidate is a strong team player, working closely with internal cross-functional teams to initiate and lead projects, while performing on-going analyses and planning. Additionally, they have experience leading the creative development process, including positioning statements and product value propositions. Strategic thinking project management, and strong organizational skills are all required to be successful in this role.

Detailed Responsibilities:

  • Utilize data to develop content calendar and creative testing roadmap to improve customer retention, reactivations, referrals and product/feature adoption.
  • Develop key metrics to impact include LTV, AOV and adoption rates for new products/features.
  • Oversee and manage creative development with an internal creative design team for all content and creative requests.
  • Develop impactful and exciting creative briefs to bring ideas to fruition.
  • Manage complex timelines with key stakeholders to ensure an overall seamless design process.
  • Partner with Customer Lifecycle Marketing, Tech and Analytics Teams to set goals and develop business cases for A/B tests, structure and administer tests and analyze results.
  • Understand the rapidly-evolving competitive environment, with eye on direct competitors and awareness of best practices in direct-to-consumer space. 
  • Be the champion of our customer! Conduct research to better understand the overall customer experience and use data as key input into robust planning calendars.
  • Be the go-to marketing point-of-contact for understanding our customer experience and how to best bring the brand to life for customers at any stage of their journey.

Qualifications: The requirements listed below are representative of the knowledge, skill, ability and/or other characteristics needed for this role. Reasonable accommodations may be made to enable individuals with disabilities.

  • 5+ years of Experience
  • Positive attitude and enthusiasm, with a focus on execution and results
  • Strong analytical and problem-solving skills; ability to evaluate processes for improvements
  • Ability to work both independently and collaboratively as part of a team
  • Project management skills; ability to multitask while working with multiple teams
  • Willingness to build out functions and processes from inception
  • Committed to personal growth and development of self and others
  • Excellent verbal and written communication skills
  • 4-year Degree Required

Perks/Benefits:
- Comprehensive Medical, Dental, and Vision Insurance – benefits start the 1st day of the month following your start date 
- Company paid Life Insurance, Short Term Disability and Long Term Disability
- 401k Employer match - 50% on the $1, up to 6% of the employee's earnings 
- We offer flexible spending accounts (FSA) for qualified Medical, Dependent Care, Parking, or Transit expenses
- Flexible paid time off (PTO) policy, plus sick days 
- Generous Parental Leave 
- Great Work/Life Balance – We value and support each individual team member
- Quarterly company-wide “Town Hall” meetings 
- Ongoing professional development opportunities by level and function
- Your choice of Windows or Mac laptop, plus an extra screen 
- Onsite gym 
- Weekly Fooda credit
- Newly renovated office in the historic Old Main Post Office which is located close to multiple Metra and CTA options
- Employee discounts through Perkspot
- Discounts on Home Chef meal kits and at Kroger stores
- Casual dress in a fun, friendly and collaborative work environment
Candidates can experience Home Chef as a customer - enter promo code PEOPLE30 for $30 off your first order!
Home Chef is an equal opportunity employer.
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Technology we use

  • Engineering
  • Product
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • OptimizelyAnalytics
    • IllustratorDesign
    • SketchDesign
    • AsanaManagement
    • TrelloManagement

Location

Located in the iconic Old Chicago Post Office. The office is easy to get to by various train and bus stops being close by. https://post433.com/

An Insider's view of Home Chef

What’s the vibe like in the office?

Home Chef is all about building relationships and getting to know team members on a personal level. Our new office was designed with the idea of being at “home” in mind. There are lounge chairs and collaborative spaces where we are constantly meeting with co workers from different teams to brainstorm and ideate!

Mel Rocha Cheng

Retail Brand Manager

How do you collaborate with other teams in the company?

Being on the New Product Development team, we are very fortunate in the fact we get to interact with almost every team at Home Chef! In my role specifically, I have the chance to utilize my interest and core skill set in consumer and data insights to help inform our cross-functional teams of different lanes of innovations we can take next!

Scott Milling

Senior Insights Analyst, New Product Development

What are some things you learned at the company?

One of the greatest lessons I’ve learned here at Home Chef is what it means to have great leadership. 2020 has been one of the most chaotic years I’ve ever experienced in Operations but having a management team that cares about getting the job done AND ensuring the teams well-being has been such an amazing learning experience!

Jamie Marshall

Special Projects Manager, Operations

What unique initiatives do you have that encourage innovation?

We do a great job weaving innovative thinking into our day-to-day and make it a priority so much that we have “curiosity” as one of the core values for the company. The tech team holds regular brainstorming and competitor tear-down sessions and day-long “hackathons” where we’ll focus on solving a specific problem or building a certain product.

Katie Bevier

CTO

How does the company support your career growth?

Home Chef is constantly growing and moving forward so things never get boring or stagnant. There are plenty of opportunities to grow professionally and to move forward within the company because we are empowered to speak up and to contribute.

Nigel Palmer

Lead R&D Chef

What are Home Chef Perks + Benefits

Culture
Volunteer in local community
We offer volunteer days at The Greater Chicago Food Depository. Our Employee Resource Groups are actively engaged in volunteer events throughout the year.
Partners with Nonprofits
Home Chef has partnerships with The Greater Chicago Food Depository and Feeding America.
Friends outside of work
Eat lunch together
Intracompany committees
HC Connect is our internal team who puts together social events and programs for our teams
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Mean gender pay gap below 10%
Diversity Employee Resource Groups
CookOUT (LGBTQ+), Black ERG, Parents Group, Women's Group and Home Chef DEI Council
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
You know your schedule best!
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Home Chef hosts company outings Semi-annually.
Free Daily Meals
Weekly Fooda credit which equals to one company paid lunch per week .
Game Room
Our game room includes ping pong, board games and video games
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted at team's discretion.
Parking
We offer employees Paid on-site garage parking.
Recreational Clubs
Home Office Stipend for Remote Employees
We are currently offering $50 per month to all remote employees to help pay for home office expenses
Professional Development Benefits
Tuition Reimbursement
Lunch and learns
Home Chef hosts lunch and learn meetings once per quarter.
Promote from within
Paid industry certifications

Additional Perks + Benefits

We are always looking at new perks and benefits to offer to our employees.

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