What We'll BringAt TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation. We are consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.
Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.
What You'll Bring5-7 years of marketing experience in marketing communications, account management or campaign planning with the Digital Media ecosystem
Sales or product development experience a plus
Project management experience with knowledge of Agile for marketing a plus
Impact You'll MakeThe Campaign Planner, supporting TransUnion’s Media & Entertainment and Marketing Solutions business, will have a minimum of 5 years of B2B marketing experience, with a focus on adtech, martech, digital marketing and / or data in a fast-paced environment. You will support TransUnion’s Media & Entertainment Vertical and Marketing Solutions business and be responsible for the strategy, planning and execution of performance-driven lead and demand generation campaigns. You must be both strategic and nimble, with a proven track record in executing effective marketing campaigns that meet the needs and goals of the vertical and solutions group.
Work with verticals and regional marketing account executives, product, marketing, and sales leaders to develop and shape campaign themes and programs
Coordinate with key functions as they fulfill on the programs that comprise a campaign (reputation, demand creation, sales enablement, market intelligence), and the tactics that comprise these programs
Collaborate with marketing leadership and disciplines to set campaign priorities, assign responsibilities, allocate resources and determine campaign timing
Work with marketing operations to measure campaign performance and with business leaders to course-correct as campaign execution unfolds
Coordinate with finance, vertical and regional leadership for campaign budget allocation and with sales for ongoing business reviews
Define common campaign structure and elements to be used across the enterprise.
Document the responsibilities of various functions during the campaign planning and execution lifecycle
Campaign project performance (planning accuracy and adherence to plan)