Channel Field Marketing Analyst at Motorola Solutions
If you are a current Motorola Solutions employee, please click this link to apply through your Workday account.Company Overview
At Motorola Solutions, we create technologies our customers refer to as their lifeline. Our technology platforms in communications, software, video and services help our customers work safely and more efficiently. Whether it’s helping firefighters see through smoke, enabling police officers to see around street corners, or reliably keeping the lights on in homes and businesses around the world, our work supports those who put their lives on the line to keep us safe. Bring your passion, potential and talents to Motorola Solutions, and help us usher in a new era in public safety and security.
Department OverviewThe North America channel marketing team creates and oversees execution of marketing plans and programs for channel initiatives within the Professional, Federal, MR, Commercial, Business and Consumer Radio Partner communities. The team oversees regional channel go-to-market strategy, channel communications, MDF/Coop partner program allocation, development and enablement. The team uses programs and tools for partner loyalty, and to help drive revenue growth as well as increased profitability for Motorola Solutions and our indirect channel partner companies.
Scope of Responsibilities and Expectations
The field channel marketing representative works closely with the indirect sales teams to identify regional sales opportunities that need marketing support. This position will:
Manage marketing department’s relationship with top regional indirect channel sales executives as well as channel partners
Create and execute regional campaigns, promotions and contests
Support regional events with demos, marketing materials and signage
Plan and execute partner based marketing plans and activities
Create custom content to support channel business opportunities, support regional selling strategies and prospecting efforts in the field with targeted demand generation programs (upsell, cross selling, resell, etc)
Secure closed loop reporting, lead status, or other feedback from partners on a regular basis
Engages partners in the regional marketing planning process, aligning partner plans to complement and leverage regional go-to-market initiatives
Develop customer references and case studies
Identify regional marketing needs and highlight to other teams within marketing department- help communicate the “Voice of the Channel"
Drive specific across-region programs to help leverage best practices, and support critical regional marketing programs expanding nationally
Educate partners on existing Motorola Solutions programs, campaigns, promotions, initiatives as needed
Help partners align with ecosystem marketing resources
Advise partners and sales team on co-op and MDF spending for marketing activities
3+ years of marketing experience preferred
Experience with demand generation marketing activities leveraging channel partner communities or directly with end-customers
Aggressive self-starter with the ability to work in a matrixed environment. Ability to rally support from required cross functional team members.
Program Management - Ability to work on multiple projects with various deadlines at once
Demonstrated ability to collaborate with various organizational levels
In-person presentation skills to large groups as well executive audiences
Copy-editing and slide creation
Managing the development of print marketing materials, videos, web assets
Marketing measurement and ROI tracking skills
Capability to leverage centralized programs, tools, and assets to help partners, and indirect sales team reach their overall revenue and profitability targets
Knowledge of channel structure, channel marketing process, channel incentives, programs, tools
Bachelors Degree with focus on Marketing or related fields
Referral Payment PlanNo
Motorola Solutions is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran's status, or, any other protected characteristic.