Chief Marketing Officer (CMO)

| Chicago | Remote
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Rightpoint, a Genpact company (NYSE: G) is a global experience leader. Over 700 employees across 12 offices work with clients end-to-end, from defining and enabling vision, to ensuring ongoing market relevance. Our diverse teams lead with empathy, data and creativity—always in service of the experience. From whiteboard to roll-out, we help our clients embed experience across their operations from front to back office to accelerate digital transformation through a human-centric lens. Rightpoint has been recognized among the top customer experience consultancies in The Forrester Wave™: Customer Experience Strategy Consulting Practices, Q4 2020.

Are you someone who wants to inspire change in the way business is done? Do you want to work with encouraged and like-minded intrapreneurs? Us too! We take our work very seriously, but we have fun doing it. And we’re searching for passionate, talented people to join the Rightpoint team.

Our Commitment to You

No matter who you are, where you come from, who you love, what you believe, or what you geek out about, we bring people together to make great work. That's what makes us Rightpoint!

The Chief Marketing Officer at Rightpoint, a Genpact Company, blends marketing strategy and vision with demonstrated leadership to help elevate Rightpoint’s presence on a global scale and support the strategic growth of a high-growth Global company. As a key member of the executive leadership team, this role will report directly into the CEO and is responsible for the Company’s core marketing and communications strategy with a focus on further strengthening the company’s awareness, perception, and reputation to drive growth. We’re looking for a dynamic and creative CMO with a proven track record of building world-class brands that will lead our team as we continue to expand, with a customer-first mindset at every touchpoint. This role will drive the vision, strategy and execution for all elements of an integrated end-to-end marketing function, including media, brand, product and solution marketing, content and thought leadership, campaigns, demand generation, digital marketing, events, public relations and strategic communications, analyst and advisor relations and more.

 

This person must demonstrate deep industry and market knowledge in the digital technology and design space with the ability to drive high impact marketing and communications strategies that drive advocacy and loyalty for the Rightpoint brand. Specifically, the individual should have expertise evolving a challenger brand and experience leading a team in developing strategies for alliance marketing, PR, and digital/social media by applying out-of-the-box thinking. You will have a unique opportunity to shape Rightpoint’s standalone brand, while at the same time leveraging opportunities to develop a go-to-market strategy for select end-to-end solutions in partnership with our parent company, a leading professional services firm that drives digital business transformation for some of the world’s leading companies.

 

What You’ll Do & The Impact You’ll Make:

  • Own the strategic thinking, development, ideation and execution of best-in-class integrated marketing strategies through various channels, including website, social media, industry marketing, tradeshows, events, PR/AR, campaigns, and more
  • Lead evolution of Rightpoint’s brand architecture, messaging, positioning, and overall narrative to ensure consistent communication of the Rightpoint brand both internally and externally through all key brand touchpoints
  • As a growth driver, you are responsible for developing, executing and optimizing campaigns for our four core solution areas in partnership with the solutions teams and alliances
  • Oversee the day-to-day activities of the marketing team, including marketing content and collateral, demand generation, and in-house design
  • Drive global marketing team at scale through data-driven insights and results
  • Drive strategy for industry and media exposure including press releases, award submissions, and speaking engagements
  • Develop and manage comprehensive omni-channel marketing plans/budgets to meet revenue and brand health goals
  • Shape Rightpoint’s standalone Brand Identity while also partnering with Rightpoint’s parent company, a professional services firm that is a world leader in end-to-end digital business transformation, to leverage ways to drive joint success
  • Evangelize and champion the Rightpoint brand and train the organization to convey consistent brand image externally Measure the performance of all marketing team activities and campaigns, assess ROI against KPIs, and refine activities & strategies to achieve them
  • Partner with Genpact’s CMO and team on various go-to-market strategies and solutions

What We’d Like to See:

  • Experience driving strategy for a Global organization with brand positioning that can vary by region
  • Experience in developing outcome based strategies with confidence in data-led marketing. An ability to present information based on analytic
  • Visionary with passion and drive –but not afraid to get your hands dirty. No task is too small. Ability to think on your feet, lead your team and change course quickly while doing multiple things at once
  • Set clear priorities with the Executive Team and rebalance based upon market direction and performance.
  • Intrapreneurial Spirit - Willingness to challenge the status quo and try new things. We’re a start-up at heart
  • Bachelor’s degree or equivalent work experience in related field (ex. Marketing, Communications, Advertising, Business). Master’s degree in marketing or business a plus
  • Prior experience in management consulting and/or digital agency environment strongly preferred
  • Equivalent of 10+ years’ experience managing and mentoring a team
  • Salesforce and Pardot experience a plus
  • Proven track record working with teams to develop strong case studies, yielding successful award submissions, analyst mentions and PR is an added bonus
  • Ability to manage budget across working media and vendors

 

Why Rightpoint?

  • Flexible PTO – If you need a day off or an extended vacation, take the time!
  • Hybrid work environment: Casual and open office or Remote…You choose!
  • Great insurance coverage (Multiple Options) and flexible spending accounts
  • 401K with Company Matching
  • Regular Cultural & Social Events including: Community Volunteer Opportunities, Happy Hours, Team Outings, Intramural Sports, and more
  • Monthly WFH/cell phone stipend
  • Continuous Training, Certifications, and Learning Opportunities
  • Diversity, Equity, & Inclusion: We care about making Rightpoint a more diverse, equitable, and inclusive organization to bring about meaningful and measurable changes to representation, team member experience, and client engagement. Here's how:
    • Employee Resource Groups (ERG): Our ERGs are created and run by team members who share a common community, identity, or allyship. Right now, our ERGs include Parents, Pride, POC, and Womxn. These groups play a vital role in contributing to Rightpoint’s inclusive environment where all are valued and empowered to succeed.
    • Partnerships: Out-in-Tech, POINT Foundation, WomenHack, Girls Inc., and more!
    • Mentorship Program

EEO Statement

Rightpoint, a Genpact Company, is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. We are committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • SitecoreLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • AxureDesign
    • BalsamiqDesign
    • InVisionDesign
    • SketchDesign
    • ConfluenceManagement
    • Microsoft ProjectManagement
    • TrelloManagement
    • SitecoreCMS
    • EpiServerCMS
    • Microsoft DynamicsCRM
    • SalesforceCRM

Location

We’re located in the Loop, across the street from the Lyric Opera House and the Chicago River and just steps from the L and both Metra stations.

An Insider's view of Rightpoint

What are some social events your company does?

The best is the Leadership Breakfast where the office leaders make a full blown cooked in office breakfast for everyone…..or the Chili Cookoff….we do great food events!

Brad

VP, Delivery Excellence

How do you collaborate with other teams in the company?

This is my favorite part of working at Rightpoint! We have such a wide knowledge base across teams. Our open-door culture is very helpful for collaboration. I can reach out to anyone in the company who could help with a topic. We have a culture to train each other. We have an internal collection of talks on different topics in our internal channels

Valeria

iOS Developer

What makes someone successful on your team?

Collaboration, positivity, and personality! Every member of teams at Rightpoint are expected to pull their weight, but we always have fun doing it and ensure that each member has equal responsibilities.

Kelly

Project Manager

How does the company support your career growth?

I think Rightpoint has an incredible way of giving people tools that they need while allowing people to shape projects or new initiatives the way they see them. It shows employees that we are trusted and that our managers believe we are full capable. With that sort of support, career growth comes naturally.

Dominique

Recruiting Coordinator

What are Rightpoint Perks + Benefits

Rightpoint Benefits Overview

Our Team Members come first - we are currently fully remote and will likely continue to work remote until mid-2021 at the earliest. Some of the below perks are office perks that we have in non-COVID times.

Flexible PTO

Casual and open office environment

Flexible Work Schedule

Great insurance coverage and flexible spending accounts

401k with Company Matching

Weekly Snack/Drink delivery

Regular Cultural & Social Events including: Volunteering, Game Nights, Cultural and Diversity Spotlights, Happy Hours, Team Outings, Intramural Sports, etc.

Continuous Training, Certifications, and Learning Opportunities 

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Compassion Crew (Volunteer Group) Green Team (Eco-Friendly Group_ ERGs (PoC, Womxn, Parents)
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
PRIDE, Womxn, Parents at RP, People of Color and India Team ERG,
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Rightpoint employees can contribute within IRS guidelines annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Rightpoint provides life insurance is equal to 3x times an employee's annual salary.
Pet Insurance
We offer an optional Pet Insurance Program.
Wellness Programs
Team workouts
In COVID times, Rightpoint has had a series of wellness events and virtual yoga classes. In normal times these events would be in-office.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Rightpoint provides employees with a 401(k) matching plan
Performance Bonus
Rightpoint has an annual performance bonus plan.
Child Care & Parental Leave Benefits
Child Care Benefits
Rightpoint provides backup child care assistance.
Generous Parental Leave
We provide up to 6 weeks of parental leave for primary and secondary caregivers, in addition to other benefits that provide paid-time off that the individual may be qualified for.
Flexible Work Schedule
Rightpoint provides employees with a flexible work schedule that includes Core hours, Flexible start and end times.
Remote Work Program
In non-COVID times, our remote work program includes work from home flexibility, typically 1-2 days per week. Due to COVID, we are 100% remote through mid-2021.
Family Medical Leave
Company sponsored family events
Rightpoint sponsors family oriented events periodically throughout the year.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Rightpoint offers a Flexible Time Off (FTO) policy which operates on the “honor system.” The policy is intended to provide team members with more flexibility to manage work schedules and personal
Paid Volunteer Time
As part of our Flexible Time Off (FTO) policy, team members are able to take time needed for volunteer activities.
Paid Holidays
Paid Sick Days
Rightpoint has a Flexible Time Off Policy
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Rightpoint offers pre-tax commuter and parking benefits for all team members.
Company Outings
Rightpoint hosts company outings Semi-annually.
Stocked Kitchen
Rightpoint has a very well stocked pantry with deliveries from a local vendor 2x per week. We also have Cold Brew, Kombucha, and Beer on Tap (non-COVID times).
Some Meals Provided
Happy Hours
Happy hours are hosted regularly throughout the year
Fitness Subsidies
Team members participating in our medical plans are eligible for a variety of wellness subsidies.
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Rightpoint offers support for ongoing training and support for job training and conferences.
Diversity Program
Lunch and learns
Rightpoint hosts lunch and learn meetings regularly.
Cross functional training encouraged
Promote from within
Online course subscriptions available
Paid industry certifications
One of Rightpoint's core values is Learning and we support team members for many different industry certifications.
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