Job Description The Commercial Banking marketing team is looking for a bright, talented Content Strategist to engage Commercial Real Estate (CRE) clients and prospects with timely content aligned to the sales journey. You'll join and collaborate with a tight-knit team of marketers to define and deliver our value proposition, key messages and thought leadership content across traditional and digital platforms.
The ideal candidate will lead the development and execution of strategic content marketing initiatives and thought leadership programs designed to address the needs of CRE professionals; and, provide a platform to deliver key insights and industry best practices to help them better run their businesses. You will work directly with firm partners to help build and manage an annual content marketing and thought leadership calendar.
Responsibilities:

• Define and manage the CRE content marketing and thought leadership strategy providing clients and CRE marketplace with a deeper understanding of our value proposition and deliver key insights.
• Collaborate with internal subject matter experts, third party data/information providers and customer groups to deliver an effective content marketing and distribution strategy that meets business objectives and client needs including;
  • Align and deliver content tailored to each of the business lines and their respective client base
  • Work with key partners to create and amplify content across all relevant channels
  • Work with Media partners to syndicate proprietary thought leadership content in CRE industry publications and news sites
• Build and manage an annual content marketing and thought leadership calendar; as well as the distribution strategy
• Develop and manage a content dashboard to evaluate content performance and influence future topics and distribution channel strategies
• Ensure all marketing programs are managed within budget and on time, optimize return on marketing investments and report on program performance

Qualifications :

• Bachelor's degree required
• Minimum 7-10 years of content marketing experience with proven track record of delivering thought leadership programs, real estate or commercial banking experience a plus
• Strong knowledge of content marketing strategy and distribution channels
• Experience creating, scaling, and distributing content including big-picture series/projects-across platforms, for highly targeted audiences, and using data and analytics to continuously make strategic optimizations
• Exceptional communication and interpersonal skills as well as abilities to build collaborative relationships with business stakeholders and to partner effectively with marketing partners
• Copy writing and editing experience a plus
• Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales
• Proven ability to develop content calendars, with a short- and long-term view
• Estimated 25% domestic travel may be required

About Us JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. These requirements may include sharing information in the firm's vaccine record tool, vaccination or regular testing, mask wearing, social distancing and daily health checks. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests.
Equal Opportunity Employer/Disability/Veterans
About the Team Commercial Banking is focused on helping our clients succeed and making a positive difference in our communities. We provide credit and financing, treasury and payment services, international banking and real estate services to clients including corporations, municipalities, institutions, real estate investors and owners, and nonprofit organizations.