Consumer Marketing Insights Specialist
About the Team:
The Marketing function will reinvigorate the Illinois Lottery brand through innovative insight-led programs such as enhanced games, effective social messaging and original advertising campaigns.
Position Overview:
Within Camelot Illinois, the Consumer Marketing Insight Specialist is responsible for supporting the Consumer Insight Manager to deliver comprehensive consumer insight that inform commercial, category and brand strategies which help enable the delivery of commercial objectives.
Responsibilities:
- Support the delivery of holistic category consumer insights through commercial insight and macro consumer, shopper, market, customer and competitor knowledge.
- Influence the product portfolio, new product development, category and brand strategies and enable delivery of the commercial objectives.
- Proactively monitor macro consumer and market insight to identify potential issues and commercial opportunities.
- Manage and deliver robust consumer research to support the brands, category, existing game enhancement and development, advertising and marketing campaigns impact in the market.
- Proactively monitor continuous player and category sales trends to highlight potential risks or opportunities.
- Support the establishment of consumer tracking needs for the category team and ensure that tracking data continuously delivers relevant measures in line with their objectives and priorities.
- Support the Consumer Insight Manager to develop player segmentation.
- Provide the consumer research and tracking to category and channel teams.
- Establish and maintain relationships with external research agency providers.