Content Marketing Lead (SaaS/Tech) at Affinitiv

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Join our award-winning A-Team! 

Ready to produce exceptional results with exceptional people?  Get in touch, we would love to get to know you. 

Affinitiv is the largest provider of end-to-end, data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle. Backed by 20+ years of automotive and marketing expertise, we pride ourselves on being the go-to experts in the industry. Not only do we work with over 6,500 dealerships and every major manufacturer in the country, we’re well-versed in OEM standards and the intricacies of a dealership or group’s local business.

The Content Marketing Lead oversees the strategy, planning, and execution of top-of-the-funnel content to engage prospects in the buying process and ultimately to help drive sales leads and revenue. The content created will increase the number of completed forms, website visits, and the level of social media engagement. This person will be critical in increasing Affinitiv’s thought leadership status. The Content Marketing Manager will be able to use storytelling to quickly communicate the benefits of Affinitiv’s products/solution suite. 

This is a remote position and will consider candidates located anywhere in the USA. 

The Content Marketing Lead will fuel inbound marketing strategies, including email, social media, search, lead generation, etc. The ideal candidate will have an in-depth understanding of marketing offers, brand positioning, website and social platforms, consumer behavior, segmentation, and how content translates across all marketing channels. This person will be able to track and report ROI and ROO throughout the customer journey. Specific output may include case studies, customer success stories, white papers, explainer video scripts, infographics, press releases, product sheets, web content, and webinars. In addition, he/she will have solid experience related to social networking, blogging, and knowing how to approach and engage influencers.  

This position will work closely with various teams including creative, sales, data/analytics, customer support, tech, and product management. This person needs to be able to see the big picture and how the role contributes to the larger objectives to ensure Affinitiv’s success. 

We are looking for individuals that are interested in a multi-year career at Affinitiv and not prone to moving from one company to another with any regularity.   

Responsibilities 

  • Own content creation for Affinitiv’s platform, services, and brand 
  • Work with Chief Marketing Officer to develop yearly goals, quarterly goals, and benchmarks for content marketing analytics 
  • Develop and execute content marketing plans, project plans, delivery strategies, and content (editorial) calendar  
  • Develop ideas for original thematic content (blog posts, case studies, articles, white papers, videos, infographics, presentations, and the like) that can be utilized across a variety of channels 
  • Coordinate with internal marketing functions to deliver compelling content for all prospects, channels, and campaigns for each phase of our target audience’s sales and marketing lifecycles  
  • Drive on time execution and delivery of content  
  • Ensure all content promotion activities are coordinated across channels including social promotion and email  
  • Work with product marketing team to drive content for webinars program 
  • Ensure all content meets high-quality standards and provides clear benefits to the reader  
  • Continually test content formats and distribution channels to determine the optimal approach to reaching various segments of the target audiences  
  • Repurpose content into new forms including blog posts, emails, podcasts, videos, etc. 
  • Provide accurate project reporting on all content marketing activities  
  • Serve as liaison between the product marketing and sales, customer support, and product teams to ensure we have appropriately representative content of our platform 
  • Contribute to copy editing and proofing tasks
  • Stay on top of content analytics to provide weekly and monthly results reports 

Qualifications  

  • 5+ years relevant experience 
  • Experience of writing for both online and offline (writing samples required) 
  • Strong knowledge of modern marketing frameworks 
  • Experience establishing thought leadership through content marketing execution 
  • Experience using infographics and videos as part of the content marketing strategy 
  • Great verbal and written communication skills with exceptional attention to detail 
  • Passion for proofreading marketing material as needed 
  • Knowledge or interest in relevant industries and excited about helping grow Affinitiv from both a revenue standpoint and brand awareness standpoint 
  • Strong curiosity and passion for technology and digital media 
  • Thrive in fast-paced and constantly evolving environments 
  • Strong, competitive spirit 
  • Ability to track, analyze, and report on content metrics and refine execution as needed 
  • Self-motivated with a strong sense of accountability and time management 
  • Comfortable contributing to building new products and new markets 

Desirable: 

  • Experience with SaaS technology  
  • Software/technology thought leadership creation experience  
  • Creative ideas combined with excellent copywriting skills 
  • Skilled in a variety of writing styles 
  • Ability to create content that includes data and analytics 
  • Sense of humor that can be leveraged in a B2B content (where appropriate) 
  • Experience creating all types of content either in an editorial role or a digital marketing role 
  • Experience with HubSpot, Google Analytics, and SEMRush a plus 
  • Ability to make viral content and how to make content go viral a plus 

Work from Here

At Affinitiv, we have the best of both worlds.   Our team members have embraced remote work and our Work from Here program allows for remote working and the utmost flexibility while keeping in person collaborating thriving in a safe work environment.   Our Work from Here approach gives team members a choice to work on campus or remote, leaders can hold in person or virtual team meetings to collaborate and cultivate relationships.

Affinitiv knows you have interests outside of work, which is why we offer a comprehensive benefits package that includes medical, dental, vision and 401K effective day 1 just to name a few.   We also offer generous PTO so you can enjoy off time with family and friends.   

At Affinitiv, we celebrate diversity, equality, and an inclusive environment.

Affinitiv is committed to providing an environment of mutual respect where equal employment opportunities are extended to all employees and applicants for employment. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

All aspects of employment are decided on the basis of qualifications, competence, merit, and business needs. Affinitiv is proud to be an equal opportunity employer.


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What are Affinitiv Perks + Benefits

Affinitiv Benefits Overview

Every employee is valued at Affinitiv and our employee's health and well‑being are important to us. We are proud to provide employees and their dependents with valuable and significant benefits. You and your family have unique needs, which is why Affinitiv offers a variety of benefit plans from which you may choose.

Culture
Volunteer in local community
We do offer 8 hours per year of volunteer time off (VTO)
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Affinitiv recently launched a Diversity charter & Inclusion council to celebrate our differences, drive business success & have fun!
Diversity manifesto
Diversity Employee Resource Groups
The Affinitiv Diversity Council is BRIDGE: Building Real Inclusion via Deliberate Growth and Empathy.BRIDGE is a group of Affinitiv team members & leaders focused on diversity, equality & inclusion.
Hiring Practices that Promote Diversity
At Affinitiv, we celebrate diversity, equality, and an inclusive environment. Affinitiv is committed to providing an environment of mutual respect and where differences are celebrated.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dependent Care and Parking/Transit
Disability Insurance
Short term and Long term disability
Dental Benefits
Aetna PPO
Vision Benefits
VSP
Health Insurance Benefits
All plans utilize PHCS network and include a comprehensive prescription drug program as well as telemedicine coverage with a $0 copay.
Life Insurance
Basic Group Life Insurance - Affinitiv pays 100% of this benefit.
Pet Insurance
Optional Pet Insurance is through Nationwide and will cover all household pets and is a no network reimbursement program.
Wellness Programs
Mental Health Benefits
Employee Assistance Program - provides many important services and resources to Affinitiv employees including health & wellness, stress, grief counseling, and legal issues to name a few
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Affinitiv will contribute 50% match up to 6% and there is no waiting period to get started! There is a 3 year vesting period and 401K plan is managed by Fidelity.
Company Equity
The purpose of the plan is to provide all Affinitiv employees with a financial interest in the success of the company and reward efforts in contributing to that success. We win together!
Child Care & Parental Leave Benefits
Remote Work Program
Our 'work from here' policy allows for remote working and gives team members a choice to collaborate in person as leaders can hold meetings on campus.
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
18 days PTO, 9 paid company holidays and 8 hours of volunteer day off
Paid Volunteer Time
8 hours annually to get involved in your communities and make a difference
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Fitness Subsidies
Affinitiv partners with Perkspot so our employees can enjoy a variety of discounts including fitness!
Home Office Stipend for Remote Employees
$150 reimburesment for home office needs.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Customized development tracks

Additional Perks + Benefits

At Affinitiv, we embrace "work from here" culture, so wherever that might be we are open and flexible on work location arrangements during our core business hours of 8-5 CST.
Affinitiv also offers a discount program through PerkSpot, which offers Affinitiv employees 30,000 national and local discounts including mobile services, travel, health, food and restaurants, tech, wellness, financial services, gym memberships, and more!

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