Basis Technologies
Remote

Content Marketing Manager (Remote Optional)

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WHO WE ARE 


Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands. 


Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place. 


We are deeply committed to building software that will change the ad tech industry for the better and are equally dedicated to building an inclusive culture of highly motivated individuals who create a positive and supportive environment together. We invest in our culture and support our employees so they can do their best work. 


Basis Technologies is headquartered in Chicago, with beautiful offices also in Toronto, Dallas, Denver, and New York to name a few. Our employees have the flexibility to work in one of our office locations, completely remote, or a hybrid of the two. Please note, we are hiring on a remote working basis only in the U.S. and Canada.


ABOUT THE TEAM


This team of highly motivated and innovative thinkers develops internal and external messaging for Basis’s brand and product, Basis. Beyond speaking to specific functionalities, they understand the value of implementing Basis within the ad tech industry and are responsible for communicating those messages throughout the marketplace. Powered by cross-functional collaboration, they go above and beyond by demonstrating how Basis improves the lives of those working in the ad tech industry.


WAYS YOU’LL CONTRIBUTE


The ideal candidate is a prolific and talented content creator, familiar with B2B content creation and/or has in-house/agency experience—one that knows how to draw an audience and drive action, who can quickly adapt to the Basis voice and produce various projects and blogs regularly to expand our company’s digital footprint, awareness, subscribers, and leads. We’re looking for a curious, wordsmith extraordinaire—a creative seller and solutionist, a trend-watcher—better yet, a trendsetter, a pragmatist, a project manager, and a storyteller. This individual will report to the Director, Content Marketing.

 

We are in search of a bright mind who brings fresh ideas to the table, a critical thinker who can distill industry information, news and trends into compelling concepts, themes and copy that positions Basis as a thought leader in the ad tech industry space. This role requires a high level of creativity, attention to detail, and project management skillsYou'll also contribute by:


  • Brainstorming and creating 2-3 free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include, but are not limited to, marketing campaigns and paid digital advertising assets, long-form content such as e-books, whitepapers, infographics, guides, etc.; blog posts, emails, landing pages, video scripts, social media, event materials, and more).
  • Blogging on an ongoing basis in support of other projects to attract site visitors through search, social, and email subscribers.
  • Learning, innovating, and identifying new and more enticing ways to tell and share the Basis brand story.
  • Growing our subscriber base by providing regular, helpful content that’s in-tune with their needs.
  • Collaborating closely with individuals from throughout the organization—including designers, product marketing, sales, external influencers, and industry experts—to produce relevant content that meets the needs of key stakeholders and our audiences.
  • Learning, innovating, and identifying new and more enticing ways to tell and share the Basis brand story.
  • Leaning on your subject matter expertise to research and write on a wide range of topics within the digital advertising industry.
  • Embracing Basis’s brand voice to ensure content is consistent and on-brand (style, tone, etc.) and optimized for search and social across all channels (i.e., mobile, video, email, etc.).
  • Leveraging best practices in grammar, writing, and style.
  • Managing multiple, high-priority projects and making sure copy deliverables are met on a daily/weekly basis.
  • Sharing experiences, perspectives, and ideas with the rest of the team.
  • Acknowledging and embracing diversity of thought and opinion, and approach with Beeps, clients, and vendors, regardless of background, culture, and organizational level. Specific examples include but are not limited to: attending DEI initiatives and trainings and/or participating in self-led learning, committing to continuous improvement by actively working on personal and professional growth and working collaboratively with all team members, clients and vendors to build an inclusive culture.

WHAT YOU BRING TO THE TABLE

  • Minimum of 5+ years of B2B copywriting experience, in-house or agency. 
  • Minimum of 5+ years of experience producing digital content specifically, as well as channel-specific knowledge (i.e., blog, mobile, social media, video).
  • Ability to confidently present/sell your concepts, work, and ideas.
  • Knowledge of WordPress to blog and produce smart CTAs according to visitor lifestyle stages—and an advanced understanding of SEO-driven content and the ability to create it.
  • Strong collaborator with ability to work across various departments and teams to create results.
  • Positive, open, and curious individual who thrives working in a high-performing team environment.
  • A dual-minded approach: You’re highly creative and an excellent writer, but can also be process-driven, think scale, and rely on data to make decisions.
  • Operates with low ego and shows a willingness to jump in and help where it is needed most.
  • Must have a portfolio of writing samples to show a range of work.

BONUS POINTS

  • Bachelor's degree in English, Journalism, Communications, or related equivalent experience.
  • An eye for design or graphic design skillset; familiarity with Adobe Creative Suite.
  • The ability to create, cut, and edit video content or experience using Camtasia or Adobe Premiere Pro.
  • Thorough knowledge of the advertising industry and digital media.
  • B2B marketing experience
  • Ghostwriting experience
  • Friends with a talking dog and/or mouse.

ANYTHING ELSE? 


Don't think you have all the skills required for this role? That's okay, we recognize that experience can be built in many ways. If you have relevant skills that are not reflected in your resume, we welcome your candidacy and encourage you to share more in an optional cover letter, even if your experience doesn’t match our exact requirements.


LIFE WITH BASIS TECHNOLOGIES


We take care of our people and believe that our success depends on the growth and well-being of each one of our team members.


We provide a thoughtful perks and benefits package including competitive 401k/RRSP matching, mental health support, a funded health savings account, paid sabbatical, generous parental leave, a flexible work environment and time off policy, and more. 


We are proud to be an equal opportunity employer are committed to building teams that are diverse in thought, perspective, and culture. We celebrate all team members regardless of gender identity, sexual orientation, race or cultural background, religion, disability, and age. Our employee-led communities enrich our culture of uniqueness, inclusivity, and empowerment. 

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What are Basis Technologies Perks + Benefits

Basis Technologies Benefits Overview

While our people work to change an industry, we reward them with industry-leading perks. It’s about making sure our employees feel happy, healthy, and fulfilled when they come to work.

Culture
Volunteer in local community
Centro offers each employee one day per calendar year to use for community work or volunteering opportunities. Local offices regularly organizes group volunteer activities for employees.
Partners with nonprofits
Centro partners with local non-profit organizations to support various causes and to organize group volunteer events for employees.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
4-day work week
Each Friday, through the end of 2023, Basis alternates between a half day or full day flex. So if deadlines are met and there are no urgent client needs, our employees are free to be offline.
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Fertility benefits
Basis provides all employees with access to Maven, a full-service digital clinic for individuals and couples growing their families.
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Fitness stipend
Home-office stipend for remote employees
Professional Development
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

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