Content Marketing Manager
Since 2016, we have been simplifying the beverage ordering process for bars and restaurants all across the country. We’ve worked alongside some of the greatest bar managers, beverage directors, general managers, and other industry professionals to build a platform that alleviates the pain of ordering alcohol. Once and for all.
Today we’re a well-funded, hungry team with an amazing culture. We’re changing a 240 billion dollar industry that is ripe and ready for innovation. Sound like something you’d want to be part of?
Provi is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. No one ever meets 100% of the qualifications. Provi encourages you to go ahead and apply for the job!
Provi is seeking an experienced writer and content marketing enthusiast who has a passion for digging into the minds of customers to produce compelling content that resonates with our audience.
Reporting to the Director of Marketing, this position will be responsible for creating and executing our B2B content strategy to acquire and engage Provi’s target audiences via all channels. You are a data-driven storyteller who is well-versed in creating a strategy and producing content that informs, inspires and compels action. You are always testing new value propositions and other forms of content in an effort to improve, iterate and optimize messaging and delivery.
As a team member at a rapidly growing startup, we’re looking for someone who is a creative, results-driven risk-taker who is excited to take on the challenge of creating content that has a direct impact on company growth.
What you’ll be doing
Inform and execute—including writing— our content strategy centered around Provi data for all of our target audiences throughout each stage of the funnel.
Lead the end-to-end production of various types of content including blog posts, one-pagers, case studies, sales collateral, video scripts, etc.
Identify target keyword opportunities and optimize SEO to drive targeted traffic to provi.com and our blog.
Manage the distribution of content via social media, email, newsletters, and other various channels.
Collaborate with sales, customer marketing, visual design and product to understand the product value props and develop content to meet their needs
Initiate A/B testing and use content performance insights to align objectives with the highest traffic driving and engagement opportunities.
What we are looking for
Self-starter who has successfully built and executed a content strategy from the ground up
3-5 years of content marketing or journalism experience
Excellent writing and editing skills
Strong understanding of SEO best practices & keyword research
Prior experience creating B2B content
Familiarity with CMS management tools
Previous experience in the alcohol or hospitality industry
Experience in leveraging content for lead generation and nurturing
Experience in transforming data into actionable content that tells a story
What’s in it for you
Make an impact: Work directly with the management team to help grow the business.
Room to grow: Provi is growing fast and you should too. Learn and develop with us.
Benefits: Health, Dental, Vision, 401K, Commuter Benefits, Long/Short Term Disability, Employee Assistance Program. Very generous PTO and ½ day Fridays in the Summer.
Energy at work: We are remote now but when we return, work out of our amazing office in River North with snacks, drinks, happy hours, etc.
Be a part of something big: Join a dynamic and innovative team that is working to change a major industry.
