Content Marketing Specialist

| Chicago
As one of the fastest-growing tech companies in Chicago, ActiveCampaign is revolutionizing marketing automation. Our software allows all of our users the tools they need to make smarter, data-driven decisions and do better marketing.
The buzz around our platform has grown rapidly over the past couple of years, and on the marketing team especially, there is a sense of urgency to capitalize on that goodwill. To excel here, you’ll need to be a driven, self-motivated person who can produce great work, quickly. Our marketing team is eager to help spread the word and give even more businesses the tools they need to grow.
As a Content Marketing Specialist, you will drive organic awareness and lead generation through content marketing. You will create high-quality content for the ActiveCampaign blog, as well as contribute to distributing content through email, social media, search, and other channels.

What Your Day Could Consist Of:

  • Writing, developing and editing content to support various marketing initiatives, consistent in terms of style, quality, tone of voice and optimized for effectiveness and user experience in all channels of content including online, social media, email, mobile, video and in-person
  • Brainstorm content ideas targeted at specific customer segments and contribute to an editorial calendar for cross departmental collaboration
  • Work closely with Product Marketing, Education, and other teams to best communicate ActiveCampaign’s value and develop new and better content formats to reach new audiences
  • Contribute to top-of-funnel lead generation through lead magnet creation and nurture emails, as well as distributing content through a variety of channelsFamiliarize yourself (and stay in tune) with the product, target audience and competitor activities in the market
  • Conduct ongoing testing to gauge content effectiveness and support optimization

What Is Needed:

  • 2–5+ years of professional content marketing experience, preferably SaaS or B2B
  • Strong writing skills, and an understanding of content that persuades
  • Experience developing content ideas and distributing content through multiple channels
  • Familiarity with content marketing measurement tools (Google Analytics, Search Console)
  • Understanding of SEO fundamentals
  • Proactive self-starter, with the ability to work across teams to drive ideas forward
  • Personal interest in email marketing, marketing and sales automation, and business growth

We continually invest in our employees and offer comprehensive benefits including 100% coverage of your medical premiums and 50% for dependents, open vacation policy, fully paid maternity and paternity leave, 401k matching, catered lunches every day in a kitchen stocked with snacks and fresh fruit, free CTA or Metra passes, and a DIVVY bike membership (to name a few). At ActiveCampaign, we are committed to maintaining a culture that is inclusive and diverse. Our colleagues foster an environment that is warm, supportive, and helpful where we treat each other exceptionally well. We are looking to add curious, driven, and creative individuals to our team who are ready to grow with us!

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Location

Beautiful Chicago Loop Office overlooking State Street with views of the lake and Millennium Park and is minutes from the Metra & CTA.
1 N. Dearborn, Chicago, IL 60607

What are ActiveCampaign Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Daily Meals Provided
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs

Additional Perks + Benefits

Life/Disability Insurance. Catered Lunches. Open Vacation Policy. Relocation Packages. Dual monitor & stand-up desk workstation. FOND Membership. Work/Life Balance. Competitive Salaries.

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