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Content Writer

| Chicago

About Us:

Interest in online learning and education has seen unprecedented growth over the last decade. To meet the burgeoning demand for specialized graduate degrees, universities are developing more accessible and affordable online curricula. Coveting the best and brightest students from around the world to fill their new online programs, they turn to All Campus.

With a leadership team that brings decades of experience in education, recruitment and marketing, All Campus is rapidly growing into an industry-leading agency that blends the quirkiness of a creative shop and the analytical mindset of a consulting firm to deliver success for university partners who are seeking to expand enrollment in their online programs.

Our partners are some of the top non-profit institutions of higher education in the country. That ever-growing list includes Michigan State University, Purdue University, the University of Southern California, the University of Florida, DePaul University, Boston University and many others.

All Campus is consistently ranked on Crain’s and Built in Chicago’s ‘Best Places to Work’ lists. We are proud not only of what we have accomplished for our partners, but of the amazing environment that has been created along the way. Our success and the success of our partners can be directly attributed to the dedication, passion, and entrepreneurial spirit embraced by everyone at All Campus.

Benefits:

At All Campus, the passion and talent our employees bring to work every day are at the core of our continued success as a company. We are committed to fostering your professional growth, as well as doing everything we can to keep you happy, healthy, and passionate about the work you do. That's why we promote a casual and cordial office environment where every employee is valued, and the doors of communication are always open. Our competitive and comprehensive benefits package includes:

  • Health Coverage
  • Retirement Planning
  • Work-life balance
  • In addition to plenty of extra perks like free food, lively parties, and Summer Friday hours.

Job Summary:

All Campus is seeking a driven Content Writer with a passion for learning and a commitment to creative growth. The right candidate is excited by the challenge of developing content for a diverse range of audiences in higher education, learning about many different topics and wants to grow with a team of other exceptional writers and editors.

They should have an exemplary writing background and should be capable of creating content across various channels, adapting voice/tone as needed, to attract enthusiastic, high-quality students to some of the world’s leading universities.

This individual must be open to receiving critical feedback and comfortable working in conjunction with senior writers to push their own creativity and research practices forward. They must also collaborate seamlessly with designers on tailoring content in layout to maximize the impact of our messaging and marketing materials.

The content writer also collaborates closely on Search Engine Optimization projects (SEO), including SEO-friendly content development and analyses for client and external sites, and may assist in developing content for email and social channels. Therefore, basic knowledge of SEO practices, content management systems (e.g. WordPress), and social media management platforms (e.g., HootSuite) is a strong plus.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Develop, maintain, and update web content for all education-focused sites applying best practices for Search Engine Optimization (SEO).
  • Partner closely with department representatives to generate well-researched, accurately-sourced content that effectively portrays the specific voice, strategy, and education programs offered by our clients.
  • Align site content, digital ads, and other marketing collateral content with the current marketing strategies while maintaining compliance guidelines.
  • Ensure consistent voice and approach throughout all related sites and ads.
  • Partner with web development team to align content with overall communication strategy, mission, and vision while maintaining the best user experience possible.
  • Develop communication/marketing collateral to engage prospects in various media channels, including email and social media.
  • Perform analyses to optimize content effectiveness and report on impact/effectiveness of communications.
  • Work in conjunction with content team and EVP of Marketing to maintain internal and external admissions materials.

EDUCATION and EXPERIENCE an equivalent combination of education, training and experience will be considered.

  • Bachelor's degree in English or a related field.
  • Two to five years of experience in professional copywriting or content development.
  • Experience translating technical content into readable, user-friendly language for prospects.
  • Experience with promotional writing and writing for the web.
  • Experience writing for a variety of direct marketing channels, including display ads and email.
  • Experience writing using SEO best practices.
  • Experience researching topics for content pieces applying the appropriate sourcing.
  • Experience with WordPress and/or working with a content management system (CMS) a plus.

COMPUTER SKILLS/EQUIPMENT USED TO PERFORM THE JOB which may be representative but not all inclusive of those commonly associated with this position.

  • General office equipment (computer, printer, fax, copy machine).
  • Knowledge of Microsoft Office products and email.
  • Understanding and experience with HTML or CSS is a plus.
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • SQLAlchemyLibraries
    • WebpackLibraries
    • FlaskFrameworks
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement
    • WordpressCMS
    • MailChimpEmail
    • Active CampaignEmail

Location

Our company works at Olgilvie Transportation Center with close access to Union Station and all CTA lines.

An Insider's view of All Campus

What’s the vibe like in the office?

The vibe in our office is one of warmth, friendliness, and a shared goal of doing everything we can for each other and our clients. We work hard, act with integrity, experiment with new ideas and continuously improve our approach. I'm inspired to be my best self because everyone I work with supports my success and pushes themselves just as much.

Samantha

Director of Client Services

What projects are you most excited about?

I love working on complex projects for big name universities. It’s an exciting challenge to find the best creative solutions, align with our clients’ brands, and create great experiences for prospective students even with that high level of complexity.

Stephen

Digital Designer

What does career growth look like on your team?

The openness and availability of personal development – whether it’s taking on more direct responsibilities, collaborating with other teams, or being reimbursed for external training – is unlike anywhere else I’ve worked. If you’re professionally curious or want your career to evolve a certain way, All Campus will empower you to get there.

Matthew

Assistant Director of Enrollment

How do you empower your team to be more creative?

The idea is to create an environment where everyone contributes. For example, when we're stumped in a meeting, we all ask probing questions directly to each other. There’s often a silence when we don't immediately have an answer - but eventually raw ideas start to emerge. From there, we all work together on them to craft something new and valuable.

Joe

CEO

What makes someone successful on your team?

Successful team members are inquisitive and think about the 'whole' instead of just their part. They enthusiastically help with tasks large and small, collaborate with other teams and pursue continuous improvement in their roles - developing new ideas that help us become more efficient, remain innovative, and improve client and student outcomes.

Andrea

EVP of Marketing

What are All Campus Perks + Benefits

All Campus Benefits Overview

At All Campus, the passion and talent our employees bring to work every day are at the core of our continued success as a company. We are committed to fostering the professional growth of our employees, as well as doing everything we can to keep them happy, healthy, and passionate about the work they do. That’s why we offer a competitive and comprehensive benefits package that includes health coverage, retirement planning, work-life balance benefits, and much more.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
The Flexible Spending Account (FSA) allows employees to put aside up to $2,700 annually for medical expenses with pre-tax dollars.
Disability Insurance
All Campus provides employees with 100% company-paid disability coverage. The plan covers 67% of an employee's weekly salary if an employee is unable to work due to illness or disability.
Dental Benefits
All Campus provides affordable PPO and HMO dental plans through Delta Dental. Both plans cover in-network preventative care at 100%.
Vision Benefits
The EyeMed Vision program includes affordable copays and discounts on frames, lenses, contact lenses, and LASIK.
Health Insurance Benefits
All Campus offers three BCBS IL plans (PPO, HMO, HSA). Each plan covers annual in-network preventive care at 100%. All Campus also contributes up to $750 annually into a Health Savings Account (HSA).
Life Insurance
All Campus offers group-term life insurance standard to all employees with a $25,000 payout for the duration of employee at no cost.
Wellness Programs
All Campus provides free flu shots every year to both employees and family members.
Onsite Gym
The All Campus office building features a state-of-the-art fitness center that employees may join at a significant discount.
Retirement & Stock Options Benefits
401(K)
The All Campus 401(k) plan enables employees to set aside money for the future. A variety of investment options are available, and employees may contribute on a pre-tax basis or into a Roth 401k.
401(K) Matching
At this time, All Campus matches up to 3% of salary, with immediate vesting for matched contributions.
Child Care & Parental Leave Benefits
Generous Parental Leave
All Campus offers 2 weeks of paid family leave as part of its FMLA benefits.
Flexible Work Schedule
Under flextime, employees may start and end the workday within 60 minutes of normal office hours.
Remote Work Program
With manager approval, employees are eligible for two telecommuting days per month after 90 days of service. After 1 year of service, additional telecommuting may be available based on team needs.
Family Medical Leave
All Campus offers up to 12 weeks of job-protected leave per year for any employee eligible under the Family and Medical Leave Act (FMLA). The first two weeks of FMLA are paid.
Vacation & Time Off Benefits
Generous PTO
All regular, full-time employees may accrue up to 18 days of PTO per year. Employees may accrue additional PTO, depending on position and length of service.
Paid Volunteer Time
All Campus encourages our employees to become involved in their communities. Our Volunteer PTO policy allows up to 2 additional PTO days each year to participate in volunteer activities.
Paid Holidays
All Campus' generous holiday schedule is superior to many companies - we observe all the major holidays, including MLK Day, and we close the office for a few extra days around Christmas and July 4th.
Perks & Discounts
Casual Dress
All Campus' business casual dress code includes jeans.
Commuter Benefits
All Campus offers pre-tax commuter benefits for all employees, as well as reimbursement for bike parking in our building.
Company Outings
Every year All Campus hosts its annual Summer Fun Fest and a year-end holiday party.
Stocked Kitchen
From bagels every Friday morning, to monthly lunches during company update meetings, All Campus is happy to provide snacks and occasional meals for our awesome employees.
Some Meals Provided
All Campus provides a monthly catered lunch for its employees and breakfast bagels every Friday.
Happy Hours
All Campus provides occasional paid happy hours at local bars.
Fitness Subsidies
The All Campus office building features a state-of-the-art fitness center that employees may join at a significant discount.
Professional Development Benefits
Job Training & Conferences
Providing professional development to our employees is vital to our success. Employees enrolled in courses to increase their skills may be reimbursed up to $1,000 annually for expenses.
Tuition Reimbursement
Employees may use their annual professional development credit to pay for tuition expenses.

Additional Perks + Benefits

All Campus is committed to fostering professional growth, as well as doing everything we can to keep our employees happy, healthy, and passionate about the work they do. Our competitive and comprehensive benefits package includes health coverage, retirement planning, and work-life balance benefits—in addition to plenty of extra perks like free food, lively parties, and Summer Friday hours.

We also believe that investments in our employees’ careers are investments in our future as an organization. We are proud to offer substantial discounts and reimbursements to help our employees develop their professional skills.

Did we mention the parties? Our holiday parties aren’t your standard office gatherings with cookies, punch, and a few decorations. Venues have ranged from downtown bars to art galleries, and there are always plenty of games, drinks, and food to keep everyone in the holiday spirit. We also have our annual Summer Fun Fest, where everyone at All Campus leaves the office during the work day to eat, drink, compete, and enjoy each other’s company. Previous events have been held at arcade bars, river boats, the beach, and more!

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