Conversion Copywriter
ActiveCampaign is one of the fastest growing tech companies in Chicago revolutionizing marketing automation. Our software allows all users, from small companies to enterprise, the power to make smarter business decisions based on data-driven analytics.
Over the past couple years, the buzz around our platform has been growing. On the marketing team especially, there is a sense of urgency to capitalize on that goodwill. To excel here, you’ll need to be a driven, self-motivated person who can produce great work, quickly.
You are someone that works efficiently and effectively with the product and marketing teams to create compelling content throughout the customer lifecycle. You’re able to effectively communicate ActiveCampaign's value proposition and speak to the products impact for the SMB target market. You should have solid familiarity with the MarTech landscape, and have or will develop deep product expertise for the ActiveCampaign platform.
What your day could consist of:
- Writing communications that help drive user behavior, including conversion and product feature adoption.
- Identifying and addressing new customer facing product marketing material needs.
- Supporting communication of product feature rollout.
- Reporting on marketing activity results from your campaigns and iterating to continue driving improvement.
What you need:
- Two or more years of marketing experience, preferably in content or product marketing and familiarity with MarTech space
- You are passionate about bringing effective marketing automation sequences to life through compelling content
- Strong writing skills, ability to convert technical concepts to be easily understood
- Demonstrated ability to position products effectively to different external and internal audiences
- Strong project management and cross-functional coordination skills
- Proven track record of developing messaging and positioning for software products
- Ability to discuss value in metric-driven business terms.
We continually invest in our employees and offer comprehensive benefits including 100% coverage of your medical premiums and 50% for dependents, open vacation policy, fully paid maternity and paternity leave, 401k matching, catered lunches every day in a kitchen stocked with snacks and fresh fruit, free CTA or Metra passes, and a DIVVY bike membership (to name a few). At ActiveCampaign, we are committed to maintaining a culture that is inclusive and diverse. Our colleagues foster an environment that is warm, supportive, and helpful where we treat each other exceptionally well. We are looking to add curious, driven, and creative individuals to our team who are ready to grow with us!