Summary
This position is responsible for supporting the scope of services for the Field Marketing Opt-In Program hotels in the Americas. The Coordinator will work with the Senior Managers and Managers to understand their local markets and assist in executing digital marketing tactics that will drive success. The Coordinator will act as a support contact for all Field Marketing Opt-In Program initiatives including Digital Content, Paid Media, Regional Offers and Reporting. The position will collaborate with cross-functionally with Commercial Services and Operations as needed.
Responsibilities
Assist Field Marketing Managers with executing digital marketing programs for the opt-in program hotels with a heavy emphasis on the daily management of hotel websites, landing pages, mobile presence and third -party business and paid media listings (transient and group).
Share local marketing and brand best practices with hotels to help drive positive business results.
Serve as a liaison for properties regarding questions about corporate marketing tools, programs, campaigns, and brand standards.
Regularly attend team and cross-functional calls to better understand business needs and competition for properties and cluster regions.
Provide ongoing support to all hotels to optimize online hotel presence, with a particular focus on growing book direct revenue and channel mix.
Coordinate with FM-preferred vendors and partners to ensure quality execution of local marketing tactics.
Assist in compiling reporting for key stakeholders, including KPIs, comparative scorecards, summarization of performance and future recommendations and action items.
Provide ongoing training to property marketing teams. Optimize training manuals, guidance, and instruction on how to utilize our digital marketing platforms and tools to optimize digital activities and revenue performance.
Support administrative duties and special projects or tasks as assigned.
Ensure property marketing programs and initiatives are accurate, complete, timely and align closely with corporate and brand strategic priorities.
Demonstrate a commitment to Hyatt core values.
The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
Qualifications
Experience
2+ years of experience in Digital Marketing, Media or E-Commerce.
Prior hospitality marketing and/or digital agency experience preferred.
Highly motivated, goal-oriented, creative, self-starter with exceptional prioritization, time management and organizational skills, including the ability to effectively and competently handle multiple projects simultaneously and the flexibility and ability to quickly adapt to changes and new technologies.
Ability to work in a highly-matrixed organization.
Excellent interpersonal and written communications skill.
A passion for technology and digital media, including knowledge of evolving best practices, web trends.
Must be able to function at a fast pace in a service-oriented environment.
Proven ability to impact and work with all levels of the organization.
Build relationships and work effectively with numerous departments at the corporate office.
Qualifications
Experience
2+ years of experience in Digital Marketing, Media or E-Commerce.
Prior hospitality marketing and/or digital agency experience preferred.
Highly motivated, goal-oriented, creative, self-starter with exceptional prioritization, time management and organizational skills, including the ability to effectively and competently handle multiple projects simultaneously and the flexibility and ability to quickly adapt to changes and new technologies.
Ability to work in a highly-matrixed organization.
Excellent interpersonal and written communications skill.
A passion for technology and digital media, including knowledge of evolving best practices, web trends.
Must be able to function at a fast pace in a service-oriented environment.
Proven ability to impact and work with all levels of the organization.
Build relationships and work effectively with numerous departments at the corporate office.
Education
BA/BS Bachelor's Degree, preferably in hospitality, communications, advertising, marketing, journalism or related field.
Computer Skills Needed to Perform this Job
Microsoft Office Suite.
Proficiency in tools like Adobe, Word Press, Google Analytics, Facebook Business Manager.
Knowledge of Koddi Private Markets platform highly preferred.
Additional Comments and Requirements
Ability and willingness to operate in a fast-paced, complex corporate environment.
Ability to travel as required on a national basis (up to 20%).