RXBAR: We manufacture, market and distribute whole food protein bars. While the protein bar market is crowded, RXBAR cuts through the clutter with a clean ingredient deck and disruptive branding. A unique, “No B.S” value proposition has propelled RXBAR to be a major, rapidly growing player in the nutrition category.
Copywriter: As the RXBAR in-house copywriter, you will use the written word to propel one of the strongest brand identities in CPG today. You will focus on the development of RXBAR’s written voice, while taking those discoveries and applying them to a broad range of copy needs across the business. More specifically, you will be writing copy in print, email, advertising, brand strategy work, web, social, sales materials and more. You love copy. You love branding. You understand why one can’t live without the other.
General Functions + Responsibilities:
- Translate the RXBAR identity into engaging and thoughtful written content across all mediums
- Work crossfunctionaly to write copy for projects both big and small. Typical projects include: advertising, brand strategy work, product descriptions, company bio, website content, seasonal marketing signage and support, direct mail, emails and more
- Assist in the development of the RXBAR tone of voice in all mediums
- Act as internal expert on copywriting and as a resource for the marketing team to strengthen copy in their channels (social, display, email, web, print, PR, etc)
- Ensure copy consistency across all communication channels
Skills & Qualifications:
- Positive attitude, a creative eye, and an excitement for growing a brand
- 7+ years in a copywriting role
- Strong written skills a must
- SEO experience a plus, but not necessary
- Able to shift tone across a wide array of applications (B2B, B2C and more)
- Developed eye for creative and brand identity
- Previous experience developing or nurturing a brand voice via copy
- Sees great value in and energized by working as a team
Total Rewards Package: Competitive salary, comprehensive benefits package, 401K plan with RXBAR match, cell phone & fitness membership reimbursement, subsidized commuter benefits, bike & helmet, unlimited RXBARs, RXBAR gear and invaluable experience growing a company.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.