Customer Marketing Manager

| Chicago

Customer Marketing Manager

PowerReviews works with leading brands and retailers around the world delivering more user generated content and deeper insights to increase conversion, improve products and shopping experiences with an unrivaled solution suite. Our employees make the magic happen. From the visionaries to the makers, our PowerTeam has serious talent.

Summary

In your role as Customer Marketing Manager, you will focus on driving client engagement and loyalty with comprehensive marketing communications programs to inform, educate and gain deeper customer insights across their journey. The ideal candidate will develop new and innovative ways for PowerReviews to connect with customers in meaningful ways. This new role will report to the Associate Director of Product Marketing.

Key Responsibilities

  • Customer Marketing Strategy & Execution: Aid in strategy development and planning to drive retention and improve client satisfaction with customer marketing communication plan and programs.
  • Content Development: Create compelling content including best practices decks and webinars, white papers, customer newsletter, release notes, case studies, videos and thought leadership and client milestones to inform, educate and celebrate. Own content calendar of communications.
  • Identify and Amplify the Voice of our Advocates: Build client engagement with communications, research and G2Crowd reviews and amplify PowerReviews client advocacy across marketing channels and translate for sales utilization.
  • Manage Client Events: Organize client events from end to end including webinars, classes, summits and top-to-top executive meetings to drive engagement and insights.
  • Nurture High Value Relationships: Drive adoption and loyalty of existing customers by executing targeted lifecycle campaigns.
  • Reporting & Optimization: Track, measurement and deliver regular insightful analysis to improve performance against key metrics including customer awareness, engagement and NPS scores. Partner with Customer Success, Product Marketing, Content and Design teams to optimize performance and meet client engagement and retention goals.

Requirements & Preferred Skills:

  • Bachelor degree in Marketing, Communications or related degree
  • 4-7 years experience in B2B marketing (SaaS preferred), managing customer marketing efforts across channels including summits, webinars, email, presentations, case studies, and more.
  • Knowledge in segmentation and campaign creation that motivates audiences to move through the marketing and sales funnels
  • Working knowledge in various technologies including Salesforce, Marketo, ChurnZero
  • Strong communicator both written and verbally
  • Obsessive attention to detail and strong organizational skills
  • Ability to respond quickly to changing business needs while completing quality projects on time
  • Thrives in a fast-paced, high-growth, collaborative environment
  • ‘No Excuse & Get it Done’ mentality
  • Excellent people skills to interact with colleagues, cross-functional teams and partners

PowerReviews is an Equal Opportunity Employer (EOE) that welcomes and encourages all applicants to apply regardless of age, race, color, religion, sex, sexual orientation, gender identify and/or expression, national origin, disability, veteran status, marital or parental status, ancestry, citizenship status, pregnancy or other reasons prohibited by law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM
    • MarketoLead Gen

Location

1 N. Dearborn, Suite 800, Chicago, IL 60602

An Insider's view of PowerReviews

What does your typical day look like?

My passion is building experiences that inspire transparency and confidence in a purchase journey by elevating relevant and authentic content. Everyday I collaborate with internal and external stakeholders, to gather feedback and insight to make products and features that help shoppers make the right decision.

Rachel

Sr. Manager, Product

How does the company support your career growth?

PowerReviews breeds a culture of goal setting/personal growth that ultimately allows you to steer the direction of your career.

Alex

Manager, Sales Development

How do you collaborate with other teams in the company?

As a member of the marketing team, I get to collaborate across virtually every facet of the company. Including (but definitely not limited to) Sales, Product, Tech, Implementation -- and even HR!

Yoni

Sr. Manager, Product Marketing

What are PowerReviews Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
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