Customer Marketing Manager at PowerReviews

| Chicago
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Customer Marketing Manager

PowerReviews works with leading brands and retailers around the world delivering more user generated content and deeper insights to increase conversion, improve products and shopping experiences with an unrivaled solution suite. Our employees make the magic happen. From the visionaries to the makers, our PowerTeam has serious talent.


In your role as Customer Marketing Manager, you will focus on driving client engagement and loyalty with comprehensive marketing communications programs to inform, educate and gain deeper customer insights across their journey. The ideal candidate will develop new and innovative ways for PowerReviews to connect with customers in meaningful ways. This new role will report to the Associate Director of Product Marketing.

Key Responsibilities

  • Customer Marketing Strategy & Execution: Aid in strategy development and planning to drive retention and improve client satisfaction with customer marketing communication plan and programs.
  • Content Development: Create compelling content including best practices decks and webinars, white papers, customer newsletter, release notes, case studies, videos and thought leadership and client milestones to inform, educate and celebrate. Own content calendar of communications.
  • Identify and Amplify the Voice of our Advocates: Build client engagement with communications, research and G2Crowd reviews and amplify PowerReviews client advocacy across marketing channels and translate for sales utilization.
  • Manage Client Events: Organize client events from end to end including webinars, classes, summits and top-to-top executive meetings to drive engagement and insights.
  • Nurture High Value Relationships: Drive adoption and loyalty of existing customers by executing targeted lifecycle campaigns.
  • Reporting & Optimization: Track, measurement and deliver regular insightful analysis to improve performance against key metrics including customer awareness, engagement and NPS scores. Partner with Customer Success, Product Marketing, Content and Design teams to optimize performance and meet client engagement and retention goals.

Requirements & Preferred Skills:

  • Bachelor degree in Marketing, Communications or related degree
  • 4-7 years experience in B2B marketing (SaaS preferred), managing customer marketing efforts across channels including summits, webinars, email, presentations, case studies, and more.
  • Knowledge in segmentation and campaign creation that motivates audiences to move through the marketing and sales funnels
  • Working knowledge in various technologies including Salesforce, Marketo, ChurnZero
  • Strong communicator both written and verbally
  • Obsessive attention to detail and strong organizational skills
  • Ability to respond quickly to changing business needs while completing quality projects on time
  • Thrives in a fast-paced, high-growth, collaborative environment
  • ‘No Excuse & Get it Done’ mentality
  • Excellent people skills to interact with colleagues, cross-functional teams and partners

PowerReviews is an Equal Opportunity Employer (EOE) that welcomes and encourages all applicants to apply regardless of age, race, color, religion, sex, sexual orientation, gender identify and/or expression, national origin, disability, veteran status, marital or parental status, ancestry, citizenship status, pregnancy or other reasons prohibited by law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM
    • MarketoLead Gen


1 N. Dearborn, Suite 800, Chicago, IL 60602

An Insider's view of PowerReviews

What's something quirky about your company?

You've probably heard of Casual Fridays... here at PowerReviews, we hold Formal Fridays!?! This started out as a fun, small initiative that our Tech department started. It's since grown to several more participants at PowerReviews, including our CEO.

Who doesn't look good in a tux?!?


Sr. Customer Success Manager

What makes someone successful on your team?

I believe that intellectual curiosity is the key to success on my team - not just identifying an issue and solving a problem, but truly understanding the root cause and implementing new process or controls that prevent the issue from happening again.


Chief Financial Officer

How do you collaborate with other teams in the company?

In the past year our teams have collaborated to deliver over 14 differentiated products, features and capabilities to bring value and ecommerce best practices to our clients and most importantly, delight their customers.


Director, Product Management

What are PowerReviews Perks + Benefits

Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Team workouts
PowerReviews' PowerFit team plans and organizes group fitness classes in our office!
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Employees get free lunch on Tuesdays
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Mentorship program
Apply now
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