Demand Gen + Digital Marketing Manager

| Chicago | Remote
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Ocient is a data analytics solutions company headquartered in Chicago, IL, enabling rapid analysis and management of the world’s largest datasets. Over the past five years, Ocient has built an ANSI SQL compliant analytical database for Petabyte and beyond datasets that is 10x to 50x times faster than competitive OLAP databases. We sell data analytics solutions that run on industry standard hardware for use either on-premises or in the cloud. 

We’ve been growing rapidly and are currently looking for an entrepreneurial Demand Generation and Digital Marketing Manager to support a variety of foundational, high-impact initiatives across the company. This role will cover strategy and planning for Ocient’s demand generation and digital marketing initiatives across search and social platforms, website campaigns, digital events and email. We are looking for a candidate who can collaborate across departments to deliver cross-functional results that promote our revolutionary technology to customers and prospects, industry influencers, prospective hires, and current employees.  

Responsibilities: 

  • Develop and implement digital marketing strategies and initiatives that drive direct business results 
  • Analyze marketing and sales data to develop insights and make recommendation son areas for optimization to meet revenue targets 
  • Create and execute data-driven multi-channel campaigns (lead vendors, SEM, Paid Social, website, email) that drive lead generation and fill the sales pipeline with qualified leads while monitoring and optimizing conversion rates 
  • Track weekly, monthly and quarterly performance of campaigns – continuously optimizing program performance and quality 
  • Track campaign ROI and influence the allocation of marketing spend based on past performance 
  • Drive effective strategic planning, investment decisions, and budgeting processes 
  • Work closely with the Sales team to understand lead quality and pain points to develop content that supports sales enablement 
  • Drive brand awareness and interest in Ocient’s product leveraging digital channels 
  • Manage and improve underlying data model critical to market segmentation and information 
  • Manage website content updates 
  • Successful implementation and utilization of marketing automation platforms 

 

Qualifications: 

  • 2+ years of experience in digital marketing at a B2B database, data warehoure or enterprise tech company, or within an agency setting leading demand generation campaigns or brand growth using search, social media, display banner channels, content creation and ads 
  • Experience leading and managing SEO/SEM, marketing databases, email, social media and/or display advertising campaigns 
  • A solid understanding of trends and tools within web analytics, search marketing, email marketing, mobile and social media 
  • Hands-on experience in building dashboards (using programs like Tableau, Domo, Power BI) and extensive experience using Excel 
  • Ability to juggle multiple projects, have a passion for marketing and enterprise tech, and have strong analytical skills to drive results 
  • Experience with basic marketing calculations and terms (CAC, CPL, ROI, LTV, etc.) 
  • Knowledge of or interest in how enterprise databases and data warehouses work 
  • Technical knowledge regarding data models, marketing database design development, data mining and segmentation techniques 
  • Experience in managing ad budgets where there is accountability for cost per lead and conversion metrics
  • Strong collaboration and relationship building skills across multiple levels and functions within and outside of the organization  
  • BA in communications, journalism, marketing, or related field 
  • Strong communication and presentation skills 
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Technology we use

  • Engineering
    • C++Languages
    • JavaLanguages
    • AngularJSFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • NoSQLDatabases

Location

100 N. RIverside Plaza Suite 800, Chicago, IL 60606

What are Ocient Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Professional Development Benefits
Lunch and learns
Promote from within
Mentorship program
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