Demand Generation & Content Specialist

Description

At Fusion, the Marketing team’s Demand Generation & Content Specialist collaborates with Marketing & Business Development Teams and Sales leaders to specifically target content, as well as write new content that results in superior proposals and presentations. Specifically, this role is responsible to:

  • Maintain Salesforce database. Track staffing and project data, maintain target lists.
  • Collaborate with Marketing & Business Development colleagues to support specific business opportunities with targeted written content for presentations, statements of qualification, and other marketing outreach efforts.
  • Use our inbound marketing platform, Pardot, to build landing pages, forms, and engagement points for field marketing campaigns
  • Collaborate with Digital Marketing efforts to grow our subscriber base by providing them with regular, relevant content aligned with their needs and interests
  • Work closely with the Sales Team to communicate new campaigns, gain feedback on the quality of leads and pursue an attribution model that leads to repeatable business
  • Work with our Customer Success team to build and promote our online customer community
  • Track and report on effectiveness of campaigns against defined KPIs and use closed-loop analysis to continuously improve campaign performance
  • Provide graphics support for marketing content and presentations including annual user conference.

This role is at the core of the marketing team and will report directly to the Director of Field Marketing.

 

Requirements

  • 3+ years of expertise in a B2B SaaS marketing role, Bachelor's degree in Marketing or related field
  • A comprehensive understanding of inbound and outbound marketing strategy and tactics
  • A proven track record of success in demand generation
  • Expertise in leveraging marketing tools such as Pardot etc. to generate, capture, nurture, track, and report on leads, conversions, and ROI
  • Must have strong writing and copy-editing skills
  • Strong communication, collaboration, project management, time management, organization skills, and analytical skills
  • Experience in Adobe Design Suite, specifically InDesign
  • Proficient with presentation software (g. PowerPoint, Prezi, and Keynote)
  • Excellent organizational and prioritization skills
  • Strong ability to prioritize workload and deliver on multiple projects simultaneously
  • Ability to work independently
  • Demonstrate attention to detail
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • ApexLanguages
    • D3JSLibraries
    • ReactLibraries
    • Google AnalyticsAnalytics
    • PardotAnalytics
    • TrelloManagement
    • SalesforceManagement
    • SalesforceCRM

Location

You can't beat the location! Our building is connected to Oglivie Station and is across the street from the Madison St. exit of Union Station.

An Insider's view of Fusion Risk Management

How would you describe the company’s work-life balance?

Fusion puts its employees and their wellness at the forefront by providing several ways to help maintain a great work-life balance. My personal favorites have to be the flexible work schedule and Summer Fridays. With initiatives like Fusion Cares, I also have the option to spend up to 12 hours of work time giving back to the the community.

Riddhi

Solution Architect

What does your typical day look like?

My days are dynamic, with each day presenting unique challenges and opportunities. One minute I may be attending a recurring SCRUM meeting within one of our engineering teams, the next, I might be focused on developing a cross-functional process designed to scale with the organization. Working at Fusion is both as invigorating as it is challenging!

Tom

Manager, Product Engineering

How does the company support your career growth?

Fusion provided me with multiple opportunities to learn and cultivate new skills and continues to support my growth at a professional and personal level. Fusion offers a fun, dynamic environment, that has allowed me to explore challenging assignments to expand my skill set and play a pivotal role for the rapid growth of the company.

Ramya

Solutions Manager

How do you empower your team to be more creative?

Collaboration and team brainstorming sessions are key when it comes to empowering creativity. Open and transparent lines of communication with your teams provides them with the flexibility to share ideas and gather feedback on their projects. Lastly, always celebrate the wins, even if they are small.

Shannon

Vice President, Marketing

How do you collaborate with other teams in the company?

I am fortunate to have an amazing team that I can completely depend on. This allows me to collaborate with other teams much more than I would be able to otherwise. I am amazed at how much change I can affect here at Fusion.

Mike

Vice President, Customer Success

What are Fusion Risk Management Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Child Care Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Cross functional training encouraged
We allow our employees to participate in tours of duty within other parts of the organization to build their skills
Promote from within
Paid industry certifications
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