Company Description:

We’ve all had a recruiting experience that stands out, either because it was magical or ‘oh so horrible.’ 

The technology that recruiting teams use to find, connect with, and advance talent often shapes a candidate’s experience. Yello’s software enables employers to recruit effectively and efficiently. If it excites you to be a part of a team that helps some of the world’s largest brands connect with their future employees, then come grow your career with Yello. 

Founded in 2008, Yello is a venture-backed talent acquisition software company that empowers Fortune 500 and fast-growing enterprise companies to find the best talent for their organizations — and helps people early in their careers find their dream job. 

In July 2021 Yello merged with WayUp, the leading Diversity & Inclusion platform that ensures employers achieve their D&I goals by helping them virtually recruit qualified, diverse early-career candidates. Since 2014, WayUp has worked with employers of all sizes—from Fortune 500s like Clorox and Citi to nonprofits and startups. With over 6M users (71% of whom self-identify as underrepresented minorities), WayUp is known as the go-to platform used by early-career professionals to get hired.

About The Role:

The Demand Generation Manager is responsible for the overall strategy, execution and measurement of demand generation. You'll partner closely with Marketing and Sales to successfully generate pipeline and nurture leads. The Demand Generation Manager is passionate about finding the best sources for leads, ​​creating and executing a strong performance marketing strategy, following best practices and analyzing performance metrics for improvement. You'll owns campaign strategy across channels to fill the top of the funnel, lead nurturing through the buyer’s journey and support the sales team. A close partnership with the sales team is critical.

How You'll Make An Impact:

• Generate net new leads through outbound campaigns including: digital advertising, email campaigns, and other vehicles that may emerge
• Develop and manage an Account Based Marketing (ABM) program
• Develop and manage digital prospecting and remarketing campaigns
• Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensure successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identify and testing new channels to continue to meet or exceed established critical metrics
• Set goals and measure results, both for specific campaigns and long-term results
• Communicate with various stakeholders about campaign schedules, results and potential roadblocks

Metrics and KPIs

• Achieve quarterly lead targets and support sales opportunity and revenue targets
• Monitor KPIs including monthly leads, conversions to opportunities, leads tied to business closed and metrics for individual campaigns

What We're Looking For:

• 3+ years of lead/demand generation, managing campaigns and tracking metrics
• Must be able to build a strategy, execute a plan and measure results
• Deep understanding of demand generation and performance marketing, including experience building effective multi-channel marketing strategies that feed the top of funnel and building digital relationships with our brand through PPC and SEO.
• Demonstrated expertise in campaign and channel analysis and reporting, including Google Analytics experience.
• Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
• Strong growth track record, with samples and results of past campaigns.
• 2+ years of B2B SaaS experience marketing to enterprise customers is preferred
• Knowledge of marketing automation software (Terminus, Marketo, Salesforce) essential
• Excellent writing, oral communication and interpersonal skills

Additional Information:

• We are open to remote candidates based in the following states: CA, CO, FL, GA, IL, IN, KS, MA, MI, NC, NH, NY, PA, TX, VA, and WI
• Yello is an Equal Opportunity Employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
• You must be authorized to work in the United States. Yello is not offering visa sponsorship for this role.