Demand Generation Marketing Manager (hybrid remote)

| Chicago
Please email Cover Letter and resume to [email protected]
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.


CityBase is seeking a Demand Generation/Growth Marketing Manager experienced in creating and executing marketing campaigns in SaaS digital marketing, preferably to B2B or B2G clients. This person will be focused on marketing to our audience segments: local government and utilities.

The role is focused on demand and lead generation through digital media and email marketing, with opportunities to test and develop new strategies. This person should have an expertise in audience segmentation and managing lists and email campaigns using a variety of digital tools such as ZoomInfo, Power Almanac, and Salesforce Pardot. A successful candidate will have comfort in data analysis, setting and tracking KPIs, and refining strategy based on results. The role also includes managing the company’s social media channels.

The role reports to the Marketing Director and closely collaborates with the Sales and Pre-sales teams. CityBase offers a flexible hybrid remote model, with the ability to work from our downtown Chicago office and also remote from home throughout the week.


  • Work closely with Sales to achieve pipeline and revenue goals.
  • Conceptualize, design, and project manage the overall execution of innovative demand generation campaigns to drive MQLs and sales pipeline.
  • Identify opportunities for improvement inside the existing demand generation engine and test proposed tactics.
  • Partner with the BDR team to ensure quality lead delivery and proper follow up. Build a consistent feedback loop and continuously improve and optimize lead hand-off processes in conjunction with the Sales team.
  • With Marketing Director, set, execute, and measure to campaign goals for top of funnel and pipeline creation requirements.  
  • Manage our audience lists through tools including Power Almanac and ZoomInfo, with the ability to think through creative segmentation across two main verticals: utilities and government.
  • Write, build, deploy, and track effectiveness and KPIs of campaigns using Salesforce Pardot.
  • Learn and engage with our audience to generate interest and drive sales, staying up to date on industry trends.
  • Create and execute the tactics that will be most effective in reaching our target prospects, including defining and tracking the proper metrics that will help us meet company business goals.
  • Conduct industry research to know our audience, competitors, and current market trends, communicating those internally and sharing relevant messages externally.
  • Speak the business language of our clients and inform CityBase messaging in marketing materials and sales pitches and proposals to reflect that.
  • Collaborate closely with Sales to understand our prospects’ needs and objections.
  • Collaborate with the Marketing Director to strategize on new content and execute on successful events.
  • Maintain our content and messaging in social media channels, Twitter and LinkedIn.


  • 3-5+ years of experience in demand generation marketing, with emphasis in digital marketing and preferably within the B2B software/SaaS space. 
  • Ability to adapt and thrive in a fast-paced high growth company.
  • Highly creative and solution-oriented with experience devising campaigns that generate awareness, engagement, and sales opportunities from the target market.
  • Experience managing email marketing and drip campaigns, reporting analytics, and using marketing automation tools like HubSpot or Salesforce Pardot.
  • Strong project management skills with a proven track record of successfully managing multiple projects simultaneously from concept to completion, including reporting and analysis.
  • Analytical capability to determine program effectiveness, ROI, forecasting, and optimizations for future campaigns.
  • Experience with audience segmentation, managing and growing prospect lists, and familiarity with contact databases.
  • Focused on conversion from one stage to the next of the buyer’s journey, including alignment of channel, message, and call-to-action.
  • Strong writing and communication skills, with the ability to communicate key stories externally and key strategies and results internally.
  • Experience in marketing to government and/or utilities is a plus.
  • Experience with Search Engine Optimization and Search Engine Marketing a plus.

About CityBase:

CityBase makes government and utility technology that modernizes and unifies the way people find, apply, and pay for services. More than 100 government agencies, utilities, cities, and counties use CityBase technology to provide hassle-free payments and digital services to their customers and staff. CityBase integrates payment functionality, business processes, and communications onto a central, cloud-based platform that consumers can access through the web, mobile, kiosk, and point of sale.

Read Full Job Description
Please email Cover Letter and resume to [email protected]
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • RubyLanguages
    • ElixirLanguages
    • ReactLibraries
    • ReduxLibraries
    • Ruby on RailsFrameworks
    • PhoenixFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • UXPinDesign
    • AbstractDesign
    • InDesignDesign
    • VizzloDesign
    • AsanaManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • GraphCMSCMS
    • SalesforceCRM
    • PardotCRM
    • PardotEmail
    • Power AlmanacLead Gen
    • TwitterLead Gen
    • LinkedIn Campaign ManagerLead Gen
    • Google AdWordsLead Gen


A central downtown Chicago Loop location close to all major CTA lines, in a high-rise office with spectacular views of the city and Lake Michigan.

An Insider's view of CityBase

How does your team reward individual success?

We have an awesome rewards platform called Bonusly that allows us to give points to our peers for helping out with things like code reviews,  organizing office events or volunteering for a good cause. The cool thing is we can convert our points into things like Amazon and Chipotle gift cards. 


Director of Engineering

How do you collaborate with other teams in the company?

We believe in being accessible to one another: if you have a question or need help from the development, support, or hardware teams, you can always ask and expect their support. We have an easygoing vibe. People don't micro-manage. This atmosphere has allowed me to own my projects and to really grow.


Field Technician

How has your career grown since starting at the company?

It’s been a great opportunity to grow my career within a growing company. I started at CityBase as a manager and am now a director. I’ve learned new skills on the job while collaborating with every team in the organization. Working in a lean and growing team means that every role in the organization can make valuable contributions to our future.


Marketing Director

What is your vision for the company?

We make government easier for everyone. Offering a single platform that gives cities everything they need to deliver services. We give businesses and residents a single experience so they don't have to waste time context-switching. This also creates unique, emergent benefits, such as helping cities use data to deliver a more personalized service.


VP of Product

What are some social events your company does?

Before Covid, we would have an annual family picnic and a winter holiday party, as well as events such as Cinco de Mayo, LGBTQIA Pride Day, Saint Patrick’s Day, a Lollapalooza party, etc. Now that we are remote, we’ve had virtual scavenger hunts, trivia, book club, yoga and mindfulness classes, and other creative ways to keep connected to the team.


HR Manager

What are CityBase Perks + Benefits

CityBase Benefits Overview

At CityBase, we value benefits that offer flexibility and improve work-life balance. That includes flexible hours, more work-from-home options, and unlimited vacation time.

Volunteer in local community
Care4Friends, The Giving Tree, Letters to Santa for local CPS schools.
Partners with Nonprofits
CityBase has partnered with Feeding America, Chicago Public Schools, iPaintMyMind, etc.
Friends outside of work
Eat lunch together
Intracompany committees
We have a volunteer culture committee called Build the Base dedicated to planning events, parties and celebrations for CityBase.
Daily sync
Open door policy
Group brainstorming sessions
Open office floor plan
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Virtual Yoga, and mindfulness (meditation).
Mental Health Benefits
Free counseling sessions, dedicated mental health awareness month, additional mental health resources provided by Human Resources upon request. Reimbursement of mental health expenses amid COVID.
Retirement & Stock Options Benefits
Facilitated by Human Interest
Company Equity
CityBase offers stock options through its employee profit-sharing program, including vesting over a three-year period
Child Care & Parental Leave Benefits
Child Care Benefits
Dependent FSA that can go towards child-care expenses.
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. CityBase also provides 4 weeks of leave for the secondary caretaker. Not only for childbirth, but also for adoption and fostering
Flexible Work Schedule
CityBase provides employees with a flexible work schedule that includes remote and hybrid remote work, and flexible start and end times.
Remote Work Program
Our remote work program includes work from home full-time remote as well as a hybrid model of some days remote and some days in-office.
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 months of family medical leave.
Company sponsored family events
CityBase sponsors family oriented events Semi-annually, including our Summer picnic and Holiday party.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
CityBase employees receive 400 hours per year of paid sick leave per year.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
CityBase offers pre-tax commuter benefits for all employees.
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Employees can contribute monthly towards parking expenses via our Flex commuter benefits.
Recreational Clubs
CityBase book club, Audiophile enthusiasts, interest-groups via Slack.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
CityBase offers employees professional development opportunities like LinkedIn learning, ITA1871. Software-focused conferences such as INBOUND, Elixir-Conf, etc.
Lunch and learns
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available

Additional Perks + Benefits

Paid Parental Leave. Competitive Pay & Stock Options.

More Jobs at CityBase4 open jobs
All Jobs
Dev + Engineer
Project Mgmt
Please email Cover Letter and resume to [email protected]
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView CityBase's full profileSee more CityBase jobs