ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 145,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 100,000 of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation, CRM, and E-Commerce Personalization on G2.com and is the Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month. Start a free trial at ActiveCampaign.com.

As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. If this matches your goals and interests, we hope you consider joining our team!

As one of the fastest-growing SaaS companies, we are scaling rapidly to keep up with market demand. We are growing all of our teams and looking for people who share our values, deliver innovation frequently, and join us in our mission to grow our customer base from 145,000 today to millions.

As the Digital Acquisition Manager, you’ll work on the marketing team, responsible for pay-per-click (PPC) marketing including search engine marketing, display advertising, and social media advertising to drive global interest in ActiveCampaign.

What your day could consist of:

• Research, plan, and implement targeted pay-per-click marketing campaigns on all relevant digital advertising platforms, including search, display and social media
• Execute against both prospecting and re-marketing strategies across platforms including Google Display Network, Bing, LinkedIn, Facebook, Twitter and AdRoll managing performance to agreed return on investment goals
• Manage global campaigns including region-specific search engines and social media networks
• Collaborate with regional teams sharing performance insights and leveraging their local expertise to improve campaign effectiveness
• Implement and optimize conversion tracking across relevant channels for all campaigns
• Test and experiment aggressively to find winning tactics and strategies to grow all channels
• Understand and work with the demand and digital teams on tasks such as budgeting and pipeline forecasts
• Utilize ActiveCampaign’s industry-leading technology including our landing pages, web personalization, and tracking as part of your campaign strategy
• Serve as a thought leader and expert for our customers seeking to implement similar advertising strategies in conjunction with ActiveCampaign
• Work with Content and Design teams to develop high performing creative ad content (graphics and video)
• Incorporate PPC programs into relevant initiatives such as product launches and seasonal salesManaged related contractors and vendors

What is needed:

• 4+ years in a performance marketing role at an agency or in-house managing an 8-figure+ marketing budget
• 2+ years experience in B2B marketing and familiarity with B2B metrics 
• 2+ years experience with international campaigns, search engines and social media sites 
• Experience measuring digital campaign success through revenue attribution, multi-touch attribution, and closed-loop reporting 
• Understanding and experience using 1st and 3rd party data to drive performance
• Hands-on expertise with popular global and regional digital advertising platforms 
• End-to-end understanding of the advertising process, campaign set up, tracking, optimization, and attribution
• Strong quantitative skills and the ability to analyze data and make data-driven decisions
• Ability to clearly communicate results, key takeaways, and areas of opportunities
• Comfortable with a fast-paced environment and experimental mentality
• Experience working with Martech products is a plus
• Understanding of SaaS metrics and concepts a plus

ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include our comprehensive health and wellness benefits (including no premiums for employees on our HSA plan, tele-health and tele-mental health, and access to the Calm app for mediation), open paid time off, generous 401(k) matching with no vesting, a generous stipend to outfit your remote office, and a focus on career growth including access to personal and professional coaching. We take a proactive approach to diversity and inclusion and offer parental leave, career pathing, and support employees’ ongoing learning and development through Udemy and access to life coaches via Modern Health. We also offer cool swag.

ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.

Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members. 

Start with trust

Make the customer a hero

Cultivate inclusion & diversity

Iterate everything, always

Create WOW

Pursue growth with gratitude

Visit here to learn about perks and benefits at ActiveCampaign and see our values in action.