Digital Marketing Director

| Chicago
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Productive Edge is adding a strategic Digital Marketing Director to our growing leadership team. This person will have proven success in implementing B2B marketing strategies that attract and convert prospects into marketing qualified leads. This is an exciting opportunity for a technology services based marketing professional who loves all things digital, driving go to market campaigns. 

As a Digital Marketing Director at Productive Edge, you will be a member of a high-performing team that focuses on delivering digital strategy and technology implementing services to clients. Your days will normally consist of the following activities:

  • Generating leads to fill the pipeline funnel for a digital services and technology services company
  • Assisting in creating and marketing P/E offers by providing research material, personal view and guidance for digital transformation related services to Productive Edge’s thought leadership team on defining problems specific to audiences and industries that Productive Edge can deliver solutions for
  • Defining specific outbound, inbound and joint partner specific campaign tactics for each offer. This includes, driving online traffic for specific offers, SEO, SEM, Social Media Marketing, Conferences, Webinars, Podcasts, Industry specific events, connection with industry publications etc
  • Shepherd and lead content creation to meet the needs of each offer
  • Building and maintaining relationships with key partners. Work with partner go-to-market teams on joint tactics. Demonstrate value to partner for investing in and working with PE on a joint go-to-market strategy
  • Working closely with partner go-to-market or their partner teams in ensuring transparency and visibility into results of joint campaigns or joint business development initiatives
  • Executing inbound, outbound and partner specific campaign tactics identified
  • Creating and managing marketing initiatives (campaigns, internal web promotions, etc.)
  • Creating and managing campaigns using HubSpot (Landing Pages, forms, email campaigns, lead scoring, SFDC integration etc)
  • Creating and managing ad spend across channels (LinkedIn, Google)
  • Managing social media channels (Twitter, Facebook, LinkedIn, YouTube, Instagram and PE Blog) to promote our culture, ideas, capabilities, services and successes.
  • Reviewing and analyzing our company's website(s) for areas that need to be improved, deleted or revised.
  • Improving our company's organic search results by identifying powerful keywords.
  • Continually identifying appropriate search keywords for evolving P/E practice areas and shepherding the creation of new content
  • Writing original, powerful SEO content for blogs and websites.
  • Compiling and presenting SEO performance reports.
  • Attending conferences and local meets up to preach our awesomeness.
  • Overseeing internal company Culture initiatives.

 

To excel in these daily activities, a Digital Marketing Director at Productive Edge would make use of the following experience and skills:

 

  • 8+ years of digital marketing experience
  • 8+ years of marketing  experience
  • Experience with HubSpot
  • Expert level experience in SEO and  Google Adwords
  • Have experience and knowledge of key drivers for buying digital transformation related services  and marketing to Fortune 1000 companies
  • Provided specific tactics on course correction and quarterly review of tactics that worked and that didn’t and alternate actions to take to enhance pipeline creation
  • Provided campaign specific reports, efficacy of campaign tactics in generating leads and metrics on an ongoing basis to the team
  • Defined and agreed on metrics for each campaign tactic with broader team
  • Put in place mechanism to measure and report on the metrics during and after campaign execution
  • Used knowledge of marketing automation techniques to drive desired actions
  • Defined follow-up process for each campaign. Use of marketing automation tools in HubSpot to enhance follow up
  • Responsible for ensuring leads end up in CRM marked with campaign
  • Publishing a campaign and content calendar
  • Comfortable and enjoy talking to new people (clients, peers, etc.)
  • Passionately enjoy social media and staying up to date on the latest tech trends
  • Writing/grammar skills are well above par
  • Love coming up with unique ideas to grow business/relationships
  • Experience using SEO tools and tracking analytics
  • General understanding of technical languages and development methodologies 
  • Bachelor's Degree in Business or Marketing


About Productive Edge 

Productive Edge is a Chicago-based Digital Strategy and Technology Agency. We help clients with launching differentiated client engagement strategies, enhancing employee experience and optimizing their operations. Our technology specializations include modern enterprise mobility, digital experience platforms, artificial intelligence and machine learning, cloud native solutions, internet of things, mixed reality and blockchain.

Productive Edge offers the unique opportunity to use your talents in a progressive, highly-collaborative environment. Because we focus on building long-term partnerships with our clients, Productive Edge team members are constantly challenged to anticipate the technological needs of diverse corporations. Our passion for developing the best solutions to today’s enterprise challenges makes Productive Edge such a rewarding place to work. We also offer an attractive suite of benefits including health, vision and dental insurance, flexible spending accounts, and a 401k retirement plan.

Our reputation for delivering premium technological support means that we are growing all the time. We have an open loft-style work environment in downtown Chicago, steps from the red/brown line and a fun work atmosphere with outings, foosball, stocked fridge and other activities. While we have a fun work environment and a passion for what we do, we also have a flawless record of timely delivery for our clients and expect each team member to embrace our high-performance standards.

 

 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PerlLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • angularLibraries
    • VueLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • OracleDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • SketchDesign
    • Visual StudioDesign
    • ConfluenceManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • WordpressCMS
    • Constant ContactEmail
    • MailChimpEmail

Location

PE is in trendy River North with great bars & restaurants nearby. Plus, the office is easy to get to with various train & bus stops being close!

An Insider's view of Productive Edge

What’s the vibe like in the office?

I started out as a consultant with Productive Edge in April 2015, so it feels like my second home. The project I work on requires me to be at the client's office from Monday to Thursday., so it always feels like I'm home when I come to the PE office on Friday!

Bhavini

Senior Quality Assurance Engineer

What kinds of technical challenges do you and your team face?

There is a very special atmosphere for developers at Productive Edge. Technology is constantly changing and in every project, I am challenged to do something – big or small – that I’ve never done before. That atmosphere keeps me motivated in constant learning, which is essential for a good software developer.

Nadezda

Senior Architect

What does career growth look like on your team?

From our interns up through our managing partners, we believe everyone has the opportunity to learn from each other. We run flat where our directors and partners are the front-line working with our team to ensure they are heard and have a clear growth plan in place. Yes, the door is always open.

Tim

Solutions Director - Mobile, Cloud & IoT

What unique initiatives do you have that encourage innovation?

Productive Edge takes a realistic and practical approach to innovation and growth. This approach makes complex ideas and technology trends accessible and understandable across the organization. PE really inspires our people to push their skills and grow in new ways. It is an exciting organization to be a part of.

Paul

Delivery Director

What are some things you learned at the company?

I've learned the importance of teamwork and communication. At PE, all projects are team-based with a lot of things in motion during each step of the process: from the sales team to the delivery teams to the finance and leadership teams. Having that camaraderie and communication makes a smooth process that works internally as well as for clients.

Kate

Finance Manager

What are Productive Edge Perks + Benefits

Productive Edge Benefits Overview

Work Hard, Play Hard
Celebrate often is our motto. Celebrate the success of others and the work accomplished. From quarterly outings to weekly events, to just hanging around in the office after work, we celebrate with those around us for making our company great.

Community Appreciation
We love to share our passion for technology with others. Learn more about the ways we're empowering our Chicago community and how you can get involved.

Culture
Volunteer in local community
The goal of PE Cares is to share our knowledge of tech with the surrounding community. We also offer various opportunities for our employees to volunteer for causes that are most important to them.
Partners with Nonprofits
Productive Edge partners with various nonprofits such as the UIC Black Tech Scholars, TechGirlz, Lincoln Park Conservancy, and The Birthday Project to name a few.
Friends outside of work
Eat lunch together
Intracompany committees
Productive Edge has a Social Team for coordinating fun around the office as well as our quarterly events. There are also different Special Interest Groups to join!
Daily stand up
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Paid industry certifications
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