Digital Marketing Manager (B2B Lead Gen) at Jellyvision

| Chicago
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Who we are

We at Jellyvision are the proud parents of ALEX®, an interactive employee communications platform that makes tricky decisions—like choosing and using employee benefits—easier and more enjoyable. The success of ALEX has exceeded our wildest work-related dreams, which is why we need a talented Digital Marketing Manager to help us drive our results even higher.


Your Impact


You will play a critical role in helping us hit our growth goals as you work closely with sales, marketing, analytics and revenue operations to run and constantly improve productive, results-focused, and insights-driven digital marketing campaigns.


We’re looking for:


An experienced B2B digital marketer who can help ALEX charm record numbers of prospects and meet aggressive customer acquisition, activation, and revenue goals;


Someone who eats, drinks and sleeps all manner of digital marketing nerdery: targeting and retargeting, messaging, account-based marketing methodology, scoring, quality evaluation, content marketing, paid and organic lead acquisition, landing page development and optimization, analytics and testing;


Someone who’s not afraid to carry a pipeline and revenue goal.


You’ll report to the Director of Customer Marketing and Strategic Communications.


What you’ll do

  • Setting up, managing the budget for, and refining online marketing campaigns for sourcing and providing our salesforce (account executives and account managers for direct and channel sales) with engaged, high quality, targeted, online-generated leads and activations of both prospects and customers across the following channels:
    • Social – paid and organic
    • Content syndication partners
    • Search – paid, organic, and display
    • Website
  • Regularly managing and altering the budget and spend across these channels to optimize pipeline and revenue generation so that ROI goals are achieved.
  • Helping to inform automated email drip campaigns that are customized based on prospects’ actions (on site and in response to messaging), as well as using email response information to inform online campaigns, so that the most qualified, valuable prospects can be identified
  • Driving the digital component of our account-based marketing programs in conjunction with our sales partners and email, direct mail and event channels.
  • Developing and implementing suggestions for web site enhancements – both for keyword-based content development and conversion improvements – that increase our inbound traffic and conversion.
  • Experimenting with new and emerging digital strategies and being willing to fail in the attempt to improve.

Experience & skills you’ll need

  • 5+ years of hands on, end-to-end B2B lead gen and prospect activation experience developing and running digital marketing programs for companies or clients (preferably in the software-as-a-service business), inclusive of Account Based Marketing success 
  • Proven success setting up lead acquisition and prospect activation plans across multiple customer types, channel sales partners and/or personas that incorporate regular data-driven testing and refining, with demonstrated results that show you met the goals of the plan.
  • Managed a budget with specific revenue and pipeline goals across multiple channels and for different customer types. We’re looking for someone who likes to be scrappy and spends money like it’s their own.
  • Strong knowledge of, and working experience with, a complete marketing tech stack, including a recognized CRM system and marketing automation platform with analytics and attribution integration.
  • Fluent, hands on experience with LinkedIn; content syndication partners; Google PPC and retargeting, Analytics and SEO; keyword development; account-based marketing platforms; landing page creation; and A/B testing and optimization tools.
  • Experience creating, enhancing or working with a lead scoring and/or account purchase intent system and sales funnel analyses.

Skills

  • Action oriented and drives results
  • Highly analytical
  • Collaborates and communicates effectively
  • Manages complexity and can prioritize
  • Customer focus
  • Decision quality
  • Plans and aligns
  • Resourcefulness

Anything else?

Our credo is a simple one: be helpful. And we think we can be most helpful if our workforce is as diverse in thought, perspective, and culture as the people who use our products. We are looking to add amazing people to our team who will bring diversity across many lines, including race, ethnicity, religion, sexual orientation, age, marital status, disability, gender identity, sex, and country of origin.

 

Thanks for your interest in Jellyvision!

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • RubyLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

Our yard is the Chicago River and our porch is the Chicago Skyline. Nuff said.

An Insider's view of Jellyvision

How would you describe the company’s work-life balance?

Jellyvision is a place where I truly feel like leadership wants me to be healthy/happy. They really show me they want you to have a work/life balance. The company does everything they can to avoid unwarranted stress with unlimited PTO, flexible Working From Home, emails reminding me to take care of myself, and ways to get help from my teammates.

Drew

Implementation Manager

What projects are you most excited about?

I am most excited about the diversity, equity, and inclusion projects that I get to be a part of. We’re have emerging Employee Resource Groups (ERGs) that have engendered out of a toolkit our department created, streamlined trainings, and a diversity & inclusion strategic framework in place to name a few!

Jeomar

Recruiting & Onboarding Coordinator

How does the company support your career growth?

At Jellyvision, you don’t just hear from your manager when you’ve done something wrong. Jellyvision is big on positive feedback and celebrating success. In my experience, management has been great at helping me identify what my strengths are and pointing me in that direction as I progress here.

Hope

Senior Customer Development Representative

What unique initiatives do you have that encourage innovation?

Implementation is a team of ballers, constantly impressing me with new ideas. Our most recent ideas are new classes around Professional Development and a pilot approach to quickly implement customers. These ideas came from folks on the team. When my coworkers have these ideas, my job is to give them the support and resources to run with them.

Alex

VP of Implementation

What are Jellyvision Perks + Benefits

Jellyvision Benefits Overview

* Competitive pay, 401(k) with matching and benefits. We pay 100% of the cost of premiums for medical, dental, vision, disability and life insurance for our employees (as long as you qualify for our tobacco-free discount; if you’re a tobacco user, your medical premiums will be higher than $0). We also cover a really nice chunk of the cost of premiums for spouse/dependent medical, dental and vision insurance.

* Casual dress and a flexible schedule. Come in a sweatshirt, jeans, whatever, like everyone else here.
Creative work environment. We are lucky to work in a place that is full of intelligent, talented and innovative folks. Although most hours the place is deathly quiet (we're a focused bunch), this is punctuated with hilarious outbursts and general merriment, which makes a nice way to spend the day.

* Free food. Every week, we stock our kitchen with free healthy snack foods, and we have a catered lunch every other week to give people a reason to hang out and eat together.

* Easy transportation and lots of love for folks who bike to work. We’re really close to the North/Clybourn red line stop and the Halsted (#8) bus (right by the Apple Store and Mega Whole Foods too), and we have a transit FSA that allows you to dedicate pre-tax dollars to public transportation expenses. A number of our employees like to bike to work, so we also have bike storage, showers and lockers in the office. And for those without their own bike in the city, we offer free divvy memberships – complete with Jellyvision bike helmets you can borrow from the office.

* Did we mention our yoga and meditation classes? We bring a pro instructor right to the office. Fully subsidized by Jellyvision and fully optional, btw.

* Oh! And we have a massage chair. Not just any massage chair, my friend. It’s the Renew 2 Zero-Gravity Massage Chair by Brookstone®. Feeling a little stiff? Sit down. Relax. Feel better? Good. Okay, back to work.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
We have an HSA and a transit FSA!
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Diversity Program
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