Digital Marketing Manager, Indexes

| Chicago

The Group: Morningstar’s mission is to empower investor success. The Morningstar Indexes group plays an important part in furthering that mission by transforming our high-quality investment data, independent research and technological expertise into unique index products and solutions that help clients realize successful outcomes.

The Role: We are seeking a Digital Marketing Manager, Indexes to help drive pipeline and revenue growth across our Morningstar Index products and solutions, globally. As the Digital Marketing Manager, you will support the planning and execution of integrated marketing programs that aim to build brand awareness, increase consideration and drive revenue for the unique IP solutions that Morningstar Indexes offers to targeted buyer types within the Institutional, Retail and Wealth space.

As part of the Indexes Marketing team, you will liaise closely with Morningstar’s talented team of designers, writers, engineers, marketers, and project managers, leveraging best practice and technology to maximize success. The ideal candidate should have a strong test and learn orientation with the ability to translate insight into enhanced user experience for key target audiences. This role offers an excellent opportunity to make a real business impact for Morningstar Indexes.

This role reports to the Head of Indexes Marketing and is located in our Chicago office.

 

Responsibilities

  • Support the development of best-in-class digital marketing program strategy and execution that drives brand awareness, solutions consideration and revenue.

  • Take ownership of the ongoing management and improvement of the Morningstar Indexes website, including SEO strategy and optimization.

  • Rigorously test, analyze, and optimize marketing content performance.

  • Leverage data and analysis to track buyer type behaviors that inform the creation of digital marketing strategies.

  • Lead user experience testing and evaluation.

  • Own funnel analytics and reporting for web experiences targeted at primary buyer types (institutions, plan sponsors, consultants, advisors and wealth managers).

  • Partner with Product Marketing to ensure consistency of messaging across all marketing programs and campaigns.

  • Evaluate and recommend new online marketing opportunities and technologies.

  • Work collaboratively with cross-functional teams in a fast-paced environment.

 

Requirements

  • 3-5 years of digital marketing experience - in the financial services industry a plus.

  • Deep understanding of web analytics, SEO, A/B testing, tagging, and content management.

  • Experienced and comfortable creating deliverables (e.g., HTML emails and landing pages).

  • Experience using marketing tech platforms – Salesforce, Eloqua, Tableau, Google Analytics among others, and in a B2B demand generation environment is preferred.

  • A track record of successfully collaborating with cross-functional teams as well as working independently and autonomously.

  • Demonstrated ability to manage complex projects and prioritize work to deliver high-quality work on time.

  • Exceptional writing and presentation skills.

  • High attention to detail in both written and visual context.

  • Possess a positive attitude, good sense of humor, and the ability to be empathetic towards the needs of customers and prospects.

  • Bachelor's degree.

 

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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • D3JSLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • Ember.jsFrameworks
    • ExpressFrameworks
    • FlaskFrameworks
    • Node.jsFrameworks
    • PlayFrameworks
    • SpringFrameworks
    • Maria DBDatabases
    • MemcachedDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • PostgreSQLDatabases

Location

22 W. Washington , Chicago, IL 60602

What are Morningstar Perks + Benefits

Morningstar Benefits Overview

Morningstar is proud to offer a comprehensive benefits package to eligible, full-time employees in the United States who work a minimum of 30 hours per week. Our benefits are designed to invest in your -- and your family's well-being, including investments in your health and financial future.

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Employee Assistance Program
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
The safety of our employees is very important to us. We have been operating remotely due to COVID-19.
Family Medical Leave
Adoption Assistance
Company sponsored family events
Acme co. sponsors family oriented events Annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program, Career mentoring, Leadership mentoring.
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

Compensation at Morningstar is more than a salary. It’s about making positive contributions to both life and work. We give our diverse workforce the choice and flexibility they need to maintain their health, retirement plans, time, and professional growth.

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