Digital Marketing Manager

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At West Monroe, our people are our business.

We pride ourselves on bringing a different mindset to consulting—and that takes a different approach: highly collaborative, flexible, and tenacious.

Our people-first culture is core to our identity. It’s something we care about, and something we strive to enrich and preserve. No hierarchies. No siloes. No egos. Just smart ideas, unique perspectives, and the drive to make an impact for our clients. 

We also know that the best outcomes for both our people and our clients result from including diverse perspectives at the table. That’s why inclusion & diversity is one of our core values. 

Every day our clients rely on us to help them tackle their greatest challenges, by strategically deploying technology through a business-focused and industry-specific lens. We bring together both the right knowledge and the right approach, so that they can capitalize on opportunities and deliver real results. That takes the right team. And that’s where you come in.

Ready to thrive in the next step on your career journey?

West Monroe is looking for a Digital Marketing Manager to join our Marketing team in Chicago. This position will work closely with members of the Marketing, Talent Acquisition, and Leadership team as well as individual industry segments to execute, measure, and innovate against the digital marketing strategy across key channels. Specifically, this position will manage day-to-day activities for our website and digital marketing channels, including SEO, SEM, Display, and paid social media channels including LinkedIn, Twitter, Instagram, and Facebook as well as spearheading social media advocacy firmwide. In addition, this position will be responsible for management and delivery of reporting on all digital activities. We are seeking someone that brings passion and new ideas to the table, understands the value of ROI and how to measure the impact of marketing, and is a strategic business partner willing to work across all levels to achieve goals.

Responsibilities:

  • Partners with Digital and Direct Senior Manager to activate strategy for all digital B2B marketing initiatives and, in partnership with agencies, executes against strategy for paid and organic programs. including SEO/SEM, social media, and display advertising campaigns. 
  • Works cross-functionally to deliver digital marketing that aligns with individual and team goals, providing best practices, recommendations, and testing opportunities to drive optimal outcomes.
  • Leverages manual and automated reports to provide feedback on performance of all digital channels and progress against goals (ROI and KPIs), managing channel budgets and campaigns in real time. 
  • Identifies trends and insights in channel performance, working with internal teams and agency partners to implement recommendations that optimize performance and spend based on the insights.
  • Conducts all reporting on digital channels leveraging tools like Sitecore, Google Analytics, Saleforce.
  • Manages maintenance and enhancements to website via Sitecore CMS, partnering with internal teams and digital agency of record to continuously update website with new content and deliver user experiences that drive demand for West Monroe.
  • Oversees social advocacy program and conduct firm-wide training on social media tools.
  • Ensures West Monroe is staying on top of trends by participating in networking groups and conferences, subscribing to related thought leadership, and connecting with peers. 
  • Identifies and drive innovative tactics to build our brand online. 

Qualifications & Educational Requirements:

  • Bachelor’s degree in business, sales and marketing, or related disciplines 
  • 5+ years of Digital Marketing experience with proven ability to deliver demand generation programs, experience in account-based marketing and B2B preferred
  • Demonstrated success managing digital marketing initiatives both paid and organic, including SEO/SEM, social media, and display advertising campaigns

    Proficient in website content management systems, experience with Sitecore preferred
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Site Improve, SEMRush, etc.)
  • Analytical experience measuring results from digital marketing initiatives
  • Working knowledge of Microsoft Office (Excel, Word, and PowerPoint)
  • Ability to manage projects from conception through completion 
  • Ability to work both independently and within a team environment 
  • Thrives in a fast-paced, entrepreneurial environment
  • Very organized and ability to manage time, relationships, schedule multiple meetings, and stay on top of multiple communications 
  • Strong verbal and written communication skills 
  • Strong analytical, problem solving, and quality experience 

Ready to get started? Join our team and make an impact. 

 

To learn more about inclusion and diversity at West Monroe, visit www.wmp.com/inclusion.  

 

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Technology we use

  • Engineering
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • ScalaLanguages
    • ASP.NETFrameworks
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • AccessDatabases

Location

Chicago is our headquarters, our largest office, and where it all started. Located in the Loop, you’ll find representation across all practices and industries. As our first office, Chicago remains one of the firm’s main hubs for technology and innovation, relying on top talent from the area.

An Insider's view of West Monroe

How does your team reward individual success?

We have this incredible platform called SHOUTOUT, where employees can showcase the great work they have done or worked on with a team. I love it because we can see all the kudos people give each other, and it makes me so happy!

Britt

Employer Brand Specialist

How do you collaborate with other teams in the company?

West Monroe's collaborative culture allows you to grow professionally by working across practices, industries and offices - all while creating value for the client.

Kirsten

Director, Mergers & Acquisitions

What makes someone successful on your team?

If you refuse to shy away from a challenge and enjoy working with an intelligent group of people that genuinely care about those around them, your success will be imminent at West Monroe.

Adam

Senior Manager, Technology

What are West Monroe Perks + Benefits

West Monroe Benefits Overview

Choosing where to build your career is an important decision. Should you choose to build it with West Monroe, we take that commitment seriously.

We believe that when people get the support they need to thrive, they care more, do more, and achieve more. In fact, that’s our whole business strategy. So we strive to provide a total rewards model that illustrates our commitment to our people and their growth, creating value today, tomorrow, and well into the future. We invest in you through an attractive package of rewards that promotes your health and well-being, your financial future, your development, and your satisfaction and enjoyment at work.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
West Monroe has six ERGs: Black Employee Network, Interfaith, Pan-Asian Network, SOMOS, WMPride, and Women's Leadership Network.
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Child Care & Parental Leave
Generous parental leave
Company sponsored family events
Vacation + Time Off
Unlimited vacation policy
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Recreational clubs
Fitness stipend
Home-office stipend for remote employees
Professional Development
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available
Paid industry certifications

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