Reverb
We're on a mission to make the world more musical.
Chicago, IL

Digital Marketing Specialist, SEM

| Chicago
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Reverb is a leading online marketplace for buying and selling new, used, and vintage musical instruments. Since launching in 2013, Reverb has grown into a vibrant community of buyers and sellers all over the world. By focusing on inspiring content, price transparency, musician-focused eCommerce tools, a music-savvy customer service team, and more, Reverb has created an online destination where the global music community can connect over the perfect piece of music gear.
 
We are seeking a talented, action-oriented Digital Marketing Specialist, SEM to join our growth marketing team. You should have experience building and managing large scale direct response Google SEM campaigns, preferably within the retail/ecommerce vertical. You will be responsible for developing and executing Reverb’s SEM strategy, scaling Reverb’s SEM program, and expanding upper funnel initiatives such as showcase shopping and display. At Reverb, we’re bringing our mission of making the world more musical to life through authentic, customer-centric marketing campaigns. We are constantly exploring new ways to acquire, activate and retain engaged buyers. We demonstrate daily how data, insights, and innovative-thinking can craft strategy and campaigns that lead to global growth.
This role is located in our Chicago, IL office.

Responsibilities
  • Support the growth of Reverb’s performance marketing practice and global SEM program
  • Manage the SEM program to strict performance goals while testing and expanding into more upper funnel initiatives (Display, YouTube, etc.)
  • Deliver reporting, insights, and forecasts that accurately and appropriately measure channel performance on a daily through annual basis
  • Partner with marketing team members to develop integrated efforts, such as integrated Google Display campaigns
  • Scale international search coverage of both buyers and sellers in key markets 
  • Design, implement and iterate on experiments to acquire new buyers through performance marketing channels
  • Stay on top of the always-evolving digital marketing landscape, from industry news to emerging technology and new campaign types

Requirements
  • You have 3-5 years of online and direct response marketing experience with demonstrated success in managing substantial paid search budget to specific goals
  • You have deep familiarity with multiple bidding strategies and bid management tools
  • You have strong critical thinking skills coupled with a bias towards action so as to anticipate the constantly changing marketing arena and prepare Reverb to navigate and be successful through those changes
  • You have demonstrated the ability to overcome problems or make the most out of what is available to create a solution
  • You are highly collaborative and operate with integrity, confidence, and empathy
  • You are passionate about contributing to a marketplace that serves the creative community and deeply care about the customer experience

What’s Next
Interested in working with us? Send us a cover letter and resume explaining why you’d be great for the job. We value your unique talents and point of view, so feel free to tell us what you’re all about. If you’re into music or play an instrument, we’d love to hear about it. Not everyone at Reverb is a music maker, but we all embrace our mission of making the world more musical.
About our compensation and benefits
Reverb offers compensation packages that include base, bonus, and equity in the form of Etsy restricted stock units. Some of our key benefits include:
  • 100% paid medical, dental, and vision coverage for employees and their eligible dependents (you read it right: no premiums!)
  • Life, AD&D, and supplemental long-and short-term disability insurance
  • A matching 401(k)
  • A flexible take it as you need it PTO policy
  • 12 weeks of gender-neutral parental leave for the birth or adoption of a child
  • Up to $7,500 reimbursement of adoption-related expenses
  • Ways to give back to you community through a charitable contribution match and volunteer time off

Additional Information
At Reverb, we believe that a diverse, equitable and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. Reverb is an equal opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. 
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Where we are

Open workspace conveniently located near the Paulina Brown Line.

Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLanguages
    • ReactLibraries
    • ReduxLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
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What are Reverb Perks + Benefits

Reverb Benefits Overview

Beyond free lunches and ping pong tables, we love working at Reverb because we’re making an impact. We’re working to make the world more musical—both through our platform and by giving a portion of our proceeds to youth music education programs through Reverb Gives.

Culture
Volunteer in local community
Reverb Serves gives employees the opportunity to volunteer with local organizations, such as Notes for Notes—a nonprofit that runs a recording studio inside the local Boys & Girls Club.
Partners with Nonprofits
Through Reverb Gives, a portion of every purchase made on Reverb helps youth music education programs get the musical instruments they need to make music.
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Reverb pays 100% of monthly premiums for you & eligible dependents. Your spouse or domestic partner, children/stepchildren (up to 26), & disabled children in your guardianship of any age are covered.
Vision Benefits
Reverb pays 100% of monthly premiums for you & eligible dependents. Your spouse or domestic partner, children/stepchildren (up to 26), & disabled children in your guardianship of any age are covered.
Health Insurance Benefits
Reverb pays 100% of monthly premiums for you & eligible dependents. Your spouse or domestic partner, children/stepchildren (up to 26), & disabled children in your guardianship of any age are covered.
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Reverb sponsors the [email protected] benefit, a family care service that can help you find caregivers for your whole family, including your child, parents/grandparents and/or pet.
Generous Parental Leave
We provide 12 weeks for the birth or adoption of a child.
Flexible Work Schedule
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Reverb offers a flexible PTO policy with no set minimum or maximum.
Paid Volunteer Time
Employees receive 40 hours per year (10 hours/quarter) of paid volunteer time.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Reverb provides Commuter Transit & Parking benefits through Wageworks. This program allows you to set aside pre-tax dollars for eligible commuting expenses.
Company Outings
Reverb’s holiday party is hosted at a local music venue, where dozens of bands comprised of various employees take the stage to perform everything from the Beastie Boys and Britney Spears to The Who
Some Meals Provided
Employees enjoy lunch from local restaurants via Fooda at least twice per month.
Happy Hours
Perform with your co-workers, learn how to play, or be your teammates’ biggest fan at monthly music-filled happy hours.
Fitness Subsidies
Gympass offers benefit-eligible employees (and up to 5 family members) unlimited access to thousands of fitness venues, featuring over 800 different activities at up to an 80% discount.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Grow professionally and personally through REV Talks, our regular workshops featuring topics ranging from meditation and healthy eating to “DJing 101.”
Promote from within
Mentorship program
Reverb Amplified is our cross-department mentorship program that allows you to get or give career advice, leadership coaching, and more.

Reverb Careers in Chicago
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Finance
Design + UX
Dev + Engineer
Marketing
Operations
Product
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Digital Marketing Specialist, SEM

Reverb
Chicago
1 day ago
+37
Support the growth of Reverb’s performance marketing practice and global SEM program. Manage the SEM program to strict performance goals while testing and expanding into more upper funnel initiatives (Display, YouTube, etc.). Deliver reporting, insights, and forecasts that accurately and appropriately measure channel performance on a daily through annual basis. Partner with marketing team members to develop integrated efforts, such as integrated Google Display campaigns. Scale international search coverage of both buyers and sellers in key markets . Design, implement and iterate on experiments to acquire new buyers through performance marketing channels. Stay on top of the always-evolving digital marketing landscape, from industry news to emerging technology and new campaign types.

Financial Analyst

Reverb
Chicago
1 day ago
+37
Reverb’s Financial Analyst will be part of the FP&A team and play an integral role supporting Reverb’s financial and operational performance. This position will work directly with the FP&A Manager through various planning and ad hoc exercises, such as financial modeling, forecasts, and reporting. The position requires an experienced financial and strategic minded professional capable of juggling multiple priorities in a dynamic, rapidly growing organization who can partner across organizational and functional boundaries to drive projects to successful completion.

Senior Engineer, Infrastructure

Reverb
Chicago
2 days ago
+37
We're presently looking for a Senior Infrastructure Engineer to join our team. We’ve built our platform on top of AWS and strive to automate every manual process we can. We are a quickly growing team working on scaling our infrastructure while following best practices and taking the approach of documenting our infrastructure as code.

Senior UX Researcher

Reverb
Chicago
3 days ago
+37
The Senior UX Researcher’s primary responsibility is driving and executing research strategies in partnership with product, product marketing, analytics and partners across the company. Do you want to be an integral part of a product team, helping teams understand what questions they should be asking in order to drive their work forward? The insights the Senior UX Researcher brings to the table fuels the product team's passion for the problems they are solving! The Senior UX Researcher’s time is spent helping teams focus their most pressing questions, engaging with customers and internal users to explore their needs, identifying ways our products can better address those needs, and socializing those opportunities with product teams and throughout the organization. In addition, the Senior UX Researcher plays a vital role mentoring and supporting other UXRs.

Full Stack Engineer - Pricing and Offers Team

Reverb
Chicago
3 days ago
+37
Reverb's newly formed Pricing and Offers team is in need of an additional full stack teammate. The team focuses on bringing buyers and sellers closer together in order to get the best experience for both user roles. Our team has great impact on both our users' experience as well as to the overall success of Reverb. As a team, we have ownership and accountability over this portion of our product.

Staff (Lead) Product Designer

Reverb
Chicago
3 days ago
+37
The Staff Product Designer’s primary responsibility is crafting spectacular user experiences that excite users, tackle real problems, and motivate them to continue engaging and buying with Reverb! Do you want to be a critical member of a product team, bringing clarity to product and UX strategies, while also rolling up your sleeves and accelerating discovery, definition and ideation? In addition to everyday designing, the Staff Product Designer plays a vital role mentoring and supporting other product designers.

IT Manager

Reverb
Chicago
3 days ago
+37
Reverb is seeking an IT Manager to take ownership of all aspects of our corporate IT function including network infrastructure, help desk, on-boarding and overall employee experience as it relates to workplace technology. We run a large fleet of Macs supported by cloud services such as G Suite and Slack. You will be managing a small team with opportunities to grow with the business. You will be taking Reverb’s existing IT infrastructure to the enterprise level and developing policies and procedures to optimize efficiency of our workplace technology.

Senior Director of Product

Reverb
Chicago
1 week ago
+37
The Senior Director of Product's primary responsibilities include: developing the overall product strategy and prioritizing focus areas for your team; ensuring the successful execution of key product initiatives and being accountable for primary product metrics; hiring and continuously developing a team of outstanding product managers and strengthening our PM discipline; and communicating plans and performance to the executive team, key stakeholders, and the company.