Digital Marketing Specialist (SEO/SEM)
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Ready to produce exceptional results with exceptional people? Get in touch, we would love to get to know you.
Affinitiv is the largest provider of end-to-end, data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle. Backed by 20+ years of automotive and marketing expertise, we pride ourselves on being the go-to experts in the industry. Not only do we work with over 6,500 dealerships and every major manufacturer in the country, we’re well-versed in OEM standards and the intricacies of a dealership or group’s local business.
We are looking for an experienced and knowledgeable Digital Marketing Specialist to join our Client Success team! The Digital Marketing Specialist (SEO/SEM) is the liaison between key strategic retail automotive clients and Company and ensures that the client’s goals and needs are being met and performance metrics are delivered each month. This key client-facing role is responsible for delivering optimal brand presence across SEM (including Display/Remarketing), YouTube True View campaign performance, Social Media Marketing (Facebook, Instagram) and working with the SEO department for all search engines. As a leading provider of digital marketing solutions, our client setup, launch and ongoing support is extremely important for the success of our business, your position will play a huge role in driving our business' growth and success.
Position Responsibilities:
- Build, grow and maintain positive relationships with clients through pro-active communications that stretch beyond basic metric reporting
- Consult with strategic clients regarding web marketing, web analytics, content strategy planning, link building, and keyword strategy as part of specific OEM program implementation
- Oversee the implementation, optimizing and tracking of our SEM and SMM programs, following up the measurement and reporting of campaigns from start to finish
- Work towards organic search optimization and ROI maximization, aligned with the client’s overall SEO strategy
- Create client-facing documents and complete reviews of accounts with clients on a minimum of a monthly basis, ensuring compliance with client and internal SLAs
- Consult with clients to better target identified audiences and maximize budget spend
- Partner with Client Success Consultants on client performance management and cultivate their ability to consult on digital marketing optimization for all clients
- Identify problems and deficiency and implement solutions in a timely manner
- Stay up to date with the latest SEO and digital marketing latest trends and best practices
Position Requirements:
- Google certification required
- Bachelor’s degree in Marketing, Communication or Business preferred
- 2 years of experience as Search Engine Marketing Specialist or similar role
- 5 years of full-time work experience, internship or other relevant experience
- Experience in the Auto industry is preferred but not necessary
- Experience and knowledge of Google Analytics; AdWords, Analytics, Bing, Facebook Ads Certified preferred
- Experience with client support and ability to analyze data and provide evidence-based recommendations
- Experience with the Microsoft suite of products as well as Google properties
- Must be organized, detailed oriented and self-motivated to take initiative
- Able to thrive in a fast-paced, deadline driven environment to take direction well and to juggle multiple clients and campaigns simultaneously
- Sense of ownership and pride in your performance and its impact on company’s success
- Consistently demonstrate the ability to move into problem-solving mode whenever challenges or concerns arise
- Great interpersonal, communication and collaboration skills
Work from Here
At Affinitiv, we have the best of both worlds. Our team members have embraced remote work and our Work from Here program allows for remote working and the utmost flexibility while keeping in person collaborating thriving in a safe work environment. Our Work from Here approach gives team members a choice to work on campus or remote, leaders can hold in person or virtual team meetings to collaborate and cultivate relationships.
Affinitiv knows you have interests outside of work, which is why we offer a comprehensive benefits package that includes medical, dental, vision and 401K effective day 1 just to name a few. We also offer generous PTO so you can enjoy off time with family and friends.
At Affinitiv, we celebrate diversity, equality, and an inclusive environment.
Affinitiv is committed to providing an environment of mutual respect where equal employment opportunities are extended to all employees and applicants for employment. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
All aspects of employment are decided on the basis of qualifications, competence, merit, and business needs. Affinitiv is proud to be an equal opportunity employer.