Digital Marketing Specialist (SEO/SEM)

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Join our award-winning A-Team! 

Ready to produce exceptional results with exceptional people?  Get in touch, we would love to get to know you. 

Affinitiv is the largest provider of end-to-end, data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle. Backed by 20+ years of automotive and marketing expertise, we pride ourselves on being the go-to experts in the industry. Not only do we work with over 6,500 dealerships and every major manufacturer in the country, we’re well-versed in OEM standards and the intricacies of a dealership or group’s local business.

We are looking for an experienced and knowledgeable Digital Marketing Specialist to join our Client Success team! The Digital Marketing Specialist (SEO/SEM) is the liaison between key strategic retail automotive clients and Company and ensures that the client’s goals and needs are being met and performance metrics are delivered each month. This key client-facing role is responsible for delivering optimal brand presence across SEM (including Display/Remarketing), YouTube True View campaign performance, Social Media Marketing (Facebook, Instagram) and working with the SEO department for all search engines. As a leading provider of digital marketing solutions, our client setup, launch and ongoing support is extremely important for the success of our business, your position will play a huge role in driving our business' growth and success.

Position Responsibilities:

  • Build, grow and maintain positive relationships with clients through pro-active communications that stretch beyond basic metric reporting
  • Consult with strategic clients regarding web marketing, web analytics, content strategy planning, link building, and keyword strategy as part of specific OEM program implementation
  • Oversee the implementation, optimizing and tracking of our SEM and SMM programs, following up the measurement and reporting of campaigns from start to finish
  • Work towards organic search optimization and ROI maximization, aligned with the client’s overall SEO strategy
  • Create client-facing documents and complete reviews of accounts with clients on a minimum of a monthly basis, ensuring compliance with client and internal SLAs
  • Consult with clients to better target identified audiences and maximize budget spend
  • Partner with Client Success Consultants on client performance management and cultivate their ability to consult on digital marketing optimization for all clients
  • Identify problems and deficiency and implement solutions in a timely manner
  • Stay up to date with the latest SEO and digital marketing latest trends and best practices

Position Requirements:

  • Google certification required
  • Bachelor’s degree in Marketing, Communication or Business preferred
  • 2 years of experience as Search Engine Marketing Specialist or similar role
  • 5 years of full-time work experience, internship or other relevant experience
  • Experience in the Auto industry is preferred but not necessary
  • Experience and knowledge of Google Analytics; AdWords, Analytics, Bing, Facebook Ads Certified preferred
  • Experience with client support and ability to analyze data and provide evidence-based recommendations
  • Experience with the Microsoft suite of products as well as Google properties
  • Must be organized, detailed oriented and self-motivated to take initiative
  • Able to thrive in a fast-paced, deadline driven environment to take direction well and to juggle multiple clients and campaigns simultaneously
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Consistently demonstrate the ability to move into problem-solving mode whenever challenges or concerns arise
  • Great interpersonal, communication and collaboration skills

Work from Here

At Affinitiv, we have the best of both worlds.   Our team members have embraced remote work and our Work from Here program allows for remote working and the utmost flexibility while keeping in person collaborating thriving in a safe work environment.   Our Work from Here approach gives team members a choice to work on campus or remote, leaders can hold in person or virtual team meetings to collaborate and cultivate relationships.

Affinitiv knows you have interests outside of work, which is why we offer a comprehensive benefits package that includes medical, dental, vision and 401K effective day 1 just to name a few.   We also offer generous PTO so you can enjoy off time with family and friends.   

At Affinitiv, we celebrate diversity, equality, and an inclusive environment.

Affinitiv is committed to providing an environment of mutual respect where equal employment opportunities are extended to all employees and applicants for employment. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

All aspects of employment are decided on the basis of qualifications, competence, merit, and business needs. Affinitiv is proud to be an equal opportunity employer.


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Technology we use

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What are Affinitiv Perks + Benefits

Affinitiv Benefits Overview

Every employee is valued at Affinitiv and our employee's health and well‑being are important to us. We are proud to provide employees and their dependents with valuable and significant benefits. You and your family have unique needs, which is why Affinitiv offers a variety of benefit plans from which you may choose from day 1.

Culture
Volunteer in local community
We do offer 8 hours per year of volunteer time off (VTO)
Open door policy
OKR operational model
Team based strategic planning
Employee resource groups
Employee-led culture committees
President's club
Employee awards
Remote work program
Our 'work from here' policy allows for remote working and gives team members a choice to collaborate in person as leaders can hold meetings on campus.
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Affinitiv recently launched a Diversity charter & Inclusion council to celebrate our differences, drive business success & have fun!
Diversity manifesto
Diversity employee resource groups
The Affinitiv Diversity Council is BRIDGE: Building Real Inclusion via Deliberate Growth and Empathy.BRIDGE is a group of Affinitiv team members & leaders focused on diversity, equality & inclusion.
Hiring practices that promote diversity
At Affinitiv, we celebrate diversity, equality, and an inclusive environment. Affinitiv is committed to providing an environment of mutual respect and where differences are celebrated.
Health Insurance + Wellness
Flexible Spending Account (FSA)
Dependent Care and Parking/Transit
Disability insurance
Short term and Long term disability
Dental insurance
Aetna PPO
Vision insurance
VSP
Health insurance
All plans utilize PHCS network and include a comprehensive prescription drug program as well as telemedicine coverage with a $0 copay.
Life insurance
Basic Group Life Insurance - Affinitiv pays 100% of this benefit.
Pet insurance
Optional Pet Insurance is through Nationwide and will cover all household pets and is a no network reimbursement program.
Wellness programs
Mental health benefits
Employee Assistance Program - provides many important services and resources to Affinitiv employees including health & wellness, stress, grief counseling, and legal issues to name a few
Financial & Retirement
401(K)
401(K) matching
Affinitiv will contribute 50% match up to 6% and there is no waiting period to get started! There is a 3 year vesting period and 401K plan is managed by Fidelity.
Company equity
The purpose of the plan is to provide all Affinitiv employees with a financial interest in the success of the company and reward efforts in contributing to that success. We win together!
Child Care & Parental Leave
Family medical leave
Vacation + Time Off
Generous PTO
18 days PTO, 9 paid company holidays and 8 hours of volunteer day off
Paid volunteer time
8 hours annually to get involved in your communities and make a difference
Paid holidays
Bereavement leave benefits
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Fitness stipend
Affinitiv partners with Perkspot so our employees can enjoy a variety of discounts including fitness!
Home-office stipend for remote employees
$150 reimburesment for home office needs.
Professional Development
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Affinitiv employees have access to an enterprise-wide account with Udemy Business, which means our associates have access to 6,500+ curated, premium learning courses and certifications.
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training

Additional Perks + Benefits

At Affinitiv, we embrace "work from here" culture, so wherever that might be we are open and flexible on work location arrangements during our core business hours of 8-5 CST.
Affinitiv also offers a discount program through PerkSpot, which offers Affinitiv employees 30,000 national and local discounts including mobile services, travel, health, food and restaurants, tech, wellness, financial services, gym memberships, and more!

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