Director of Brand Marketing
Upwork ($UPWK) is the leading tech solution for companies looking to hire the best talent, maintain flexibility, and get more done. We’re passionate about our mission to create economic opportunities so people have better lives. Every year, more than $2 billion of work is done through Upwork by skilled professionals who want the freedom of working anytime, anywhere. Top companies connecting with extraordinary talent around the globe? Upwork is how.
- You will own brand positioning, purpose, promise, messaging and voice, and ensure that the brand is consistently expressed across all touchpoints
- You will drive the development of our brand advertising campaigns, awareness media buys and manage our agency of record
- You will partner with a dynamic team of marketers, creatives, product experts and other leaders throughout the company to bring our brand to life
- You will own brand health metrics, and be responsible for growing brand awareness and YOY improvements and optimizations of our brand awareness media strategy
- You will be a customer champion, ensuring the voice of the customer is represented in all we do
What it takes to catch our eye:
- 6+ years experience as a brand strategist with expansive brand and advertising experience
- You’ve delivered compelling stories - written and verbal in front of audiences of all sizes
- Creative thinker with exceptional writing skills
- Experience developing brand platforms, including positioning, messaging, purpose, promise, value propositions, etc.
- Upbeat, can-do attitude to take on whatever challenge is thrown your way!
How to really knock our socks off:
- Staffing industry/talent platform experience and/or two-sided marketplace experience
- Media buying and brand ad campaign experience