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Director of Consumer Marketing

| Chicago

About Camelot Illinois

Camelot Illinois has been selected by the State of Illinois to be the private manager for the Illinois Lottery. The company is restoring transparency, integrity and responsibility to the Illinois Lottery. In partnership with the State, Camelot will operate a modern lottery that truly benefits the people of Illinois. The company’s innovative approach places consumers and social responsibility at its core, providing funding for schools, capital projects and special causes. Camelot is committed to building an organization with the strength and experience to grow the lottery and reinforce its rightful position as a force for good.

Camelot Illinois is a subsidiary of Camelot Global, a leading technology and professional services provider to lotteries around the world. Camelot Global’s portfolio of work includes the Irish National Lottery, Loterie Romande, the California State Lottery, the Kentucky Lottery, the Arkansas Scholarship Lottery, among others.

Our sister company, Camelot UK, has operated the UK National Lottery since 1994. Camelot UK has an unrivaled track record for success, helping the UK National Lottery deliver over $80 billion to winners and $46 billion to good causes to date.

About the Team:

The Marketing function will reinvigorate the Illinois Lottery brand through innovative insight-led programs such as enhanced games, effective social messaging and original advertising campaigns.

Position Overview:

The Director of Consumer Marketing will be responsible for leading the implementation of the annual marketing plan, facilitating marketing expenditure, and translating initiatives into highly effective consumer and retailer communications.

Responsibilities:

  • Lead, manage, motivate and develop the customer marketing team and ensure adoption of working practices that support cross-category integration and co-operation from the channel implementation teams.
  • Lead the delivery of the annual marketing plan to support brand team strategies and objectives, to maximize synergies between all marketing activities.
  • Ensure integrated ways of working across creative and media agency partners, and optimize agency relationships to deliver the right media and creative strategy for Camelot Illinois.
  • Own the scope and remuneration of our media and creative agency partners including bonus performance criteria, organizing quarterly performance reviews, defining priorities and managing senior stakeholders at the agencies to ensure the delivery of brand requirements.
  • Provide support to the brand team in agreeing the allocation of media spend across categories to maximize ROI and achieve commercial objectives.
  • Negotiate all 3rd party marketing-related requirements.
  • Work with marketing and media agencies to: facilitate delivery of brand team briefs and manage the creative process for approved campaigns to ensure marketing materials are produced on time, at best cost and aligned to category strategy.
  • Manage budget and lead budget reconciliation process on a monthly basis for entire Marketing team budget.
  • Manage employees in the forecasting and delivery of business results against plan objectives for Draw Based Games and Instants portfolio.
  • Plan, coordinate and oversee execution of all retail marketing activities.
  • Communicate operational activity plans and provide supporting materials to the channel teams as appropriate.
  • Represent the retail channel in category planning activities and new product development, supporting feasibility assessment from a channel perspective.

Requirements

Required:

  • Bachelor’s Degree in Marketing, Communications, Business or related field.
  • 10 plus years experience in customer marketing or related marketing discipline.
  • 5 plus years in a marketing related leadership position.
  • Prior experience implementing strategic channels to increase brand presence and availability.
  • Significant experience directly leading media planning and buying processes.
  • Experience managing marketing budgets.
  • Ability to construct senior-level presentations that are clear, persuasive and relevant to the target audience.
  • Experience of people development process including coaching, mentoring and performance management to a sufficient level to be able to coach and develop a team of individuals to deliver effective performance.

Preferred:

  • Master’s Degree in Marketing, Communications, Business or related discipline.
  • Experience creating and managing the television media processes.
  • Demonstrable experience of campaign fulfillment and the management of creative and media agencies.
  • Senior level experience of retail category management principles.
  • Demonstrable knowledge of the Illinois retail marketplace.
  • Experience within a similar regulated CPG or financial related industry.

Benefits

WHY WORK FOR US

Camelot Illinois is building a transformative lottery company with world-class people, technology and operations. The Camelot values of being honest, creating together, keeping it simple and thinking long term are embedded in the design of our organization and our plans for Illinois.

  • Be Honest: We do what we say, we keep our promises and we don’t rest until we’ve earned each other’s respect
  • Create Together: The most effective solutions come from strong collaboration, a culture of innovation, shared goals and respect for everyone’s expertise.
  • Keep It Simple: We keep things simple, direct and transparent so customers in particular always know where they stand.
  • Think Long Term: We work with customers to build successful lotteries for the next generation, not just the next day.

Career Growth

We want people who thrive in a relaxed, autonomous, results-driven environment to join our company. We believe the way to attract and retain the best talent is to offer a fulfilling career in an organization committed to growing its own future leaders. Career Development is a top priority and we will partner with employees to grow and progress their professional skill sets.

Benefits and Employee Policies

We will bring our experience of working with European lotteries to Illinois. We will also bring a European influence to paid time off, family leave and so on. We have created a strong ethical culture which is translated to each of our employees and business dealings globally. We aim to offer a package of benefits and policies which will compete with any private sector employer in the state. We ensure that every employee is engaged and has the necessary support to understand and implement the responsible gaming principles in their job.

Moreover, we pledge to have the highest standards of respect, diversity and inclusion at our company and will support and encourage our partners to do the same.

Camelot Illinois is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • PythonLanguages
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • InDesignDesign
    • ConfluenceManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • OnePlaceCRM
    • iLookCRM
    • Adobe CampaignLead Gen
    • MarketoLead Gen

Location

200 W Jackson Boulevard, Chicago, IL 60606

An Insider's view of Camelot Illinois

What are some social events your company does?

Managing the Illinois Lottery takes a lot of hard work but we have a great People team that find things to let us unwind and encourages us to find fun too. We have weekly happy hours, on-site weekly yoga, team building events, department engagement events, sports leagues, and annual parties! We even have a knitting club now!

Will

Commercial Financial Analyst

What projects are you most excited about?

We’re constantly working on highlighting all the benefits the Lottery brings to the state, specifically its contributions to the Common School Fund, Capital Projects Fund, and our specialty causes: MS, HIV/AIDS, Special Olympics, Breast Cancer and Veterans charities. We want Illinoisans to know about and take part in contributing to these causes.

Emily Behn

Public Affairs Associate

What are some things you learned at the company?

Since joining Camelot Illinois, I helped build the Insights function, which I now lead. I love flexing between managing others and driving strategic decision-making across the organization. We are simultaneously figuring out our individual contributions, as well as how we work together to run the business. Its challenging and personally rewarding!

Larisa

Director Of Insights

What's the biggest problem your team is solving?

People win the Lottery every day. From a return on the price of the ticket to $1,000 to $200 million, every dollar makes a positive impact on winners lives, and, in return, to the citizens of the state. We are working to restore faith in the Illinois Lottery and reassure Illinoisans that players do win.

Wendy Abrams

Senior Director of Corporate Affairs

What are Camelot Illinois Perks + Benefits

Camelot Illinois Benefits Overview

We offer a broad range of employee benefits including medical, dental, vision, life, and disability insurance, a retirement savings plan, access to training, Personal Discounts Program, Employee Assistance Program, and much more. We also offer regular team-building activities with people that love having fun, quarterly opportunities to connect with the community, social outings, & great work/life balance. We all have flexible hours, 26 days PTO, 6 weeks paid parental leave, 10 paid holidays, & 2 paid volunteer days.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Camelot IL offers both FSA & HSA which helps employees cover out-of-pocket expenses with pre-tax contributions.
Disability Insurance
Camelot IL's disability insurance benefits is 60% of an employee's annual salary up to a $5,000 maximum monthly payout. Employees also have the option to purchase extra coverage.
Dental Benefits
Camelot's dental plan covers 100% of the costs of preventative care.
Vision Benefits
Camelot's vision insurance plan provides 100% coverage for annual eye exams after a $10 copay. $180 for frames and $150 for contacts every year.
Health Insurance Benefits
Life Insurance
Camelot IL offers employer-paid life insurance to all full-time employees with 2x an employee's annual salary.
Onsite Gym
Free onsite gym, divvy bike membership, yoga classes, meditation workshops, & in-house chair massages.
Retirement & Stock Options Benefits
401(K) Matching
Camelot's 401(k) retirement plan matches 100% of an employee's contributions up to 4% of their annual salary, with immediate vesting for matched contributions.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family is of the greatest importance and we want our employees to have adequate time off to care for and bond with a newborn, newly adopted or newly placed child. Camelot IL offers 6 weeks of time off
Vacation & Time Off Benefits
Generous PTO
At Camelot IL, we recognize the importance of time off from work to relax, spend time with family, enjoy leisure activities, take care of yourself when you are sick, etc. We provide generous PTO.
Paid Volunteer Time
Camelot Illinois is committed to supporting our communities and provides employees 2 paid days per calendar year to volunteer at the nonprofit organization of their choice.
Paid Holidays
Perks & Discounts
Casual Dress
We call our dress code “Dress For Your Day,” which means you choose the attire that fits your schedule, environment, location, and personal brand.
Commuter Benefits
Qualified Transportation Accounts - QTAs allow employees to set aside pre-tax funds used for eligible transit and parking expenses related to commuting to work.
Company Outings
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Camelot IL offers a wide range of training programs to all employees, including, eLearning, onsite training courses to enhance job-related skills and access to job-related conferences and seminars.

Additional Perks + Benefits

Free onsite gym + divvy bike membership, immediately vested in 401k with 4% match, Mega Millions & Game Changer staff awards, a rotational program for recent grads, engagement portal for pre-boarders, robust onboarding program + large L&D budget

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