Director, Content Marketing

| Chicago
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Join some of the world’s best problem-solvers, pioneers, and out-of-the-box thinkers.

Everspring partners with leading universities to create a new standard of excellence in online education. Our dynamic and innovative team shapes the culture of our company and powers our university partners’ success. We are not a typical online education company – Everspring’s unique approach influences everything we do.

Our Marketing team is the voice of our University partner online programs. This is a team of creatives, storytellers and problem-solvers who are champions of the University and their students.

We’re a passionate, high-performing team that delivers impactful and interesting educational products and services to our customers.

Position:

We are looking for a Director of Content Marketing to join the Everspring Marketing Team. You will oversee the strategy, production and execution of content that drives engagement before, during and after finding a university partner online. The ideal candidate will bring his or her passion for continuing education, industry trends and a deep knowledge of digital platforms to build go-to-market programs that drive consumer engagement. You will be responsible for driving student acquisition and building brand engagement by leveraging video, social, paid media, blogs and microsite content to meet specific goals. Additionally, you will oversee the Content and Design team, to ensure the delivery of relevant, differentiated, compelling and engaging content that helps students discover the best programs for their success. You will partner with brand marketing teams to align campaign and business objectives.

The ideal candidate will be a strategic marketing leader, innovative and creative with an entrepreneurial spirit. You must be a strong collaborator with ability to work across multiple marketing platforms with the goal of reaching and engaging potential students.

Responsibilities:

  • Develop innovative cross-functional content marketing strategies that leverage consumer insights in delivering engagement with our university brands
  • Shape the content calendar across all properties with a focus on customer centric, data-driven approach to content planning
  • Align the content strategy to ensure a consistent brand voice and tone, ensuring cohesive content execution across the customer lifecycle
  • Communicate the strategy across multiple teams, leading sourcing plans, content production schedules, and measurement plans
  • Build close relationships with cross-functional partners to understand, prioritize, and build strategy on all projects
  • Develop design standards across all platforms, including web properties and creative campaigns
  • Manage agencies and 3rd party partners to develop best-in-class content
  • Develop effective content format recommendations and digital content experiences (for owned, earned, and paid media channels) that align to marketing goals by evaluating campaign objectives, source content, personas, buyer journeys, and research

Requirements:

  • Bachelor’s degree in marketing, communications, creative writing, journalism or related field
  • 8+ years of relevant experience within Digital Marketing or Digital Agency experience
  • Experience and passion for building results driven content strategies across owned and earned channels
  • Excellent marketing copywriting skills (samples required)
  • Familiarity with social, segment marketing, and lead nurturing
  • SEO and Google Analytics knowledge
  • Ability to think strategically and tactically, continually identifying new opportunities while mastering the tactical requirements necessary to produce and maintain marketing content
  • Experience managing a creative team, including copywriters and designers.
  • Familiar with agile processes, driving a test and learn approach to creative execution, messaging and calls-to-action Knowledge/background of e-commerce, email marketing, and best practices
  • Positive, driven and energetic team player
  • Ability to proactively identify opportunities for campaigns and make recommendations that integrate with other marketing activities and larger business goals

Everspring is an equal opportunity employer.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
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    • Ember.jsFrameworks
    • SpringFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • XDDesign
    • InDesignDesign
    • PremiereDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • SalesforceCRM
    • MarketoEmail
    • MarketoLead Gen

Location

Experts at staying connected, our offices are in the Loop, steps from the river, public transit and the best food in the West Loop and River North.

An Insider's view of Everspring

What’s the vibe like in the office?

The vibe in the office is casual and collaborative. There is a lot of teamwork cross-functionally. You're exposed to a wide range of operations that don't only focus on your specific role, but the business as a whole. There are many opportunities to learn from your colleagues in marketing, learning design, and technology!

Aggie

Client Engagement Manager

What does your typical day look like?

What excites me about working in Admissions is that you never know what you're getting yourself into each day. I live for the challenging questions thrown at me and overcoming their obstacles or objections. At the end of the day, I'm honored to be a part of their journey...my goal is to leave them with an impression they'll never forget.

Jeffrey

Team Lead - Admissions Advisor

How has your career grown since starting at the company?

I have been given the opportunity to go from managing a few projects on a handful of technologies to managing the product strategy for over three dozen products with multiple projects running concurrently. Everspring has given me the opportunity to gain my stride by providing me the freedom to exercise my creativity and technology domain knowledge.

Abuzar

Director of Product Development

How do you collaborate with other teams in the company?

Growing up, my father always used to sit me down and talk to me about life. My biggest takeaway from those talks is that I should always surround myself with good people.
Good people are the most important asset an organization can have, and Everspring definitely has this asset. Our culture promotes creativity, collaboration and personal growth.

Michael

Admissions Advisor II

What are Everspring Perks + Benefits

Everspring Benefits Overview

We understand that our employees are our success. We are dynamic, curious, passionate and collaborative problem solvers who push the boundaries of innovation on a daily basis. Our growth is a direct result of their investment in us. That’s why we offer a competitive and comprehensive benefits package that includes health coverage, a 401K plan, company-paid life insurance, work-life balance benefits and much more. We also know that our employees understand the spirit of Everspring better than anyone. We offer a generous referral bonus when employees help us identify the mix of talent, drive and personality that results in a successful hire.

Because our employees invest their talents and efforts in us, we strive to invest in them and their needs. We understand that time off is important, so we provide both paid company holidays and a generous PTO accrual policy, allowing our employees to take time off and recharge based on their unique, individual needs.
Wellness is an important part of our company culture, so we cover the majority of the cost for our in-building gym, allowing our employees easy access to fitness, wellness and peace of mind. We also participate in the annual Chase Corporate Challenge, allowing our employee community an opportunity to take part in collective fitness, fun and celebration.

In our downtown location on the Chicago River, our offices occupy the 22nd floor, offering our employees an expansive view of our beautiful city and a daily display of the beating heart of the Loop. And in our spacious, luxurious 30th floor coffee lounge, employees can take a midday beverage break, lead collaborative sessions at communal work tables or just get some heads down time on the regular.

Because we work hard, we play hard as well. Everspring offers a wealth of unique socialization outlets for its employees, ensuring that our dynamic, innovative culture is upheld through connection and camaraderie. Explore a few of the ways we stay connected:

- Culture committee dedicated to cross-company collaboration, education and community engagement
- Regular social events including game nights, happy hours, team and company outings, corporate races,
summer and holiday parties, and potlucks
- Endless coffee, soft drinks and sparkling water to suit anyone’s taste bud needs
- Casual and open office environment

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Our remote work program includes work from home one day per week after 6 months of employment.
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
We offer between 15 and 30 days of paid time off per year based on years of service.
Paid Volunteer Time
Sabbatical
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Everspring offers a variety of coffee, tea, soda and those delightful flavored seltzer waters.
Happy Hours
Happy hours are hosted On occasion .
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Time allotted for learning
Online course subscriptions available
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