Built In
United We Tech.
Chicago, IL

Director, Demand Generation

| Chicago
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Hello, We’re Built In

Built In unites companies and people around their shared passion for tech and the universal need for purpose. To help our partners attract qualified talent, we create content that tells their story in a way no job post ever could — and we put their jobs in front of people who were born to do them. Our audience of sought-after candidates use Built In to find their professional purpose and connect meaningfully to the tech community, including by reading our content, networking at our events and applying to jobs at companies they believe in. 

Headquartered in Chicago, we also serve Los Angeles, Colorado, Austin, New York, Boston, Seattle, San Francisco, and Nationwide.

When you work for Built In, you have the opportunity to change lives by giving talented people access to purpose, not just a paycheck. And you’ll make an impact on some of the most exciting companies in tech, helping them hire their next wave of elite talent. Be part of Built In, and be part of the future of tech.   

We’re looking for a Director of Demand Generation

We are looking for a dynamic, results-oriented growth marketer. And it isn’t just anyone we are looking for. To be a great fit for this role you know that connecting with customers and prospects requires art and science. The artist in you builds cohesive campaigns through segmentation, messaging and channels. The scientist in you measures, calibrates, reports and constantly tests new approaches.  

How You'll Contribute
  • Design persona-based, multi-channel campaigns that drive results
  • Use customer data to identify ideal targets and clear segmentation
  • Create KPIs and reporting for all growth marketing activities and regularly share these with leadership
  • Build a growth marketing engine that can scale with the company--especially as we enter new markets 
  • Ensure that we have the right channel mix and KPIs to evaluate performance
  • Craft buyer journeys from lead to renew and design programs and campaigns on each journey 
  • Create customer segmentation and new approaches to maximize Account-based Marketing (ABM)
  • Evaluate the marketing technology stack to optimize for results
  • Lead and build a performance marketing team of talented, collaborative professionals
  • Create a coordinated system with the Sales Development team to follow up on leads and identify gaps/opportunities 
What You Need
  • Bachelor's degree required, MBA preferred
  • 5+ years of experience in B2B Demand Generation or Growth Marketing  (marketing automation, campaign management, email, events, direct mail, content, programmatic retargeting, SEO and social)
  • Knowledge of designing and executing campaigns via sales automation systems or ABM tools
  • Passion for data and the ability to use it to recommend programs, calibrations or share insights with our sales team
  • Ability to diagnose the lead generation and development process to remove bottlenecks and prescribe changes to targeting, messaging, campaign execution and lead development tactics.
  • We’d love to see multi-persona, multi-channel ABM campaigns from start to finish
What We Value

We’re revolutionizing recruitment marketing. So we question everything, because the best answers sit just to the right of a question mark. That’s our heritage as a disruptive company — as a company whose future depends on our capacity to innovate with a sense of drive, purpose and urgency. If you join Built In, you will work from this set of values: 

  • Be Unreasonably Passionate. Our passion is borderline obsessive, and we’re ok with that. No one ever built anything great on a “meh.” We work with outsized passion to fulfill our mission.
  • Be Humble. You don’t have all the answers. Luckily, you don’t have to. Don’t worry about being right. Be humble instead. 
  • Stay Curious. Curiosity is a springboard to the future. It can transform the wisp of an idea into a breakthrough. We ask “what if.” We work with wonder. It’s how we innovate.
  • Lead with Solutions. Question everything. But offer solutions as you do. Raise issues. But propose a few answers. For every hole you poke, offer a way to patch it up. 
  • Own the Result. We have no time for blame or shame. When you stumble, own it, learn from it + get back to business. 
  • Do More. Do more than your job description. Take initiative. Take charge. No job is beneath you, and no job is too big. Be a leader and do more — do whatever it takes. 

Built In is an equal employment opportunity employer and values diversity.  Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law.

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Where we are

Chicago's loop is our home + heart. The commute? A cake walk. And the trendiest eateries, bars + shops are only a short walk away.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PHPLanguages
    • SymfonyFrameworks
    • MemcachedDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • InDesignDesign
    • ZeplinDesign
    • ConfluenceManagement
    • JIRAManagement
    • MailChimpEmail
    • MarketoLead Gen

What are Built In Perks + Benefits

Eat lunch together
Intracompany committees
Built In has culture and fun committees that manage events and programs from our charitable initiatives to our intramural sports teams.
Daily stand up
Open door policy
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
We pay a really nice chunk of the cost of premiums for medical, dental, vision and disability.
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
We have a Safe Harbor match, equivalent to 4% of an employee's annual gross pay.
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Come in your sweatshirt, jeans, college jersey. We don't care. We focus on the quality of your work and your collegiality more than on your apparel.
Commuter Benefits
Company Outings
Game Room
Our game room includes Ping Pong, Foosball, Shuffle Board, Darts.
Stocked Kitchen
Built In has a fully stocked kitchen including unlimited snacks, coffee, cold brew on tap, tea and all of the flavored LaCroix you can handle.
Some Meals Provided
Lunch provided daily (Monday through Thursday)
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Lunch and learns
Promote from within
Continuing Education stipend
We offer $500 annually for continuing education.

Additional Perks + Benefits

We operate as a flat organization where everyone is responsible to self-manage and take ownership of their work. We are humble, hardworking, honest and fun. And we regularly debate office pets, take turns DJing and find time to celebrate our wins as a company.

An Insider's view of Built In

What’s the vibe like in the office?

Good vibes are a top priority around here. You'll hear music played from our playlist that the entire company co-builds, you'll see a movie streaming on TV and, if you catch us at lunch, you'll see the entire office sitting at our communal table. We work hard every day but we always make time to spend together.


Product + Growth

How do you collaborate with other teams in the company?

I spend most of my days collaborating on cross-functional projects to improve customer outcomes. We want to drive as much value as possible for our customers and our customer success team is the best in the business. I learn something new every day, and I work with intelligent and curious humans.


Director, Customer Success

What are some things you learned at the company?

It’s pretty remarkable to experience an entire company operating as one team. At Built In, we tackle problems and achieve goals together, sharing in the responsibility of successes and downfalls alike.


SEO Strategist

How do you empower your team to be more creative?

The new business team has a big impact on strategy, so it’s important to cultivate creativity and innovation. In our “Idea Friday" meetings, we share new ways to sell — and “anything goes.” The ideas can be great or totally unrealistic, because it’s about sparking creativity. The best part is that some of these ideas have shaped our strategy.


VP, Sales

How does the company support your career growth?

Success means more here. It not only is being noticed by my team but it positively impacts Built In’s overall results. Our team is made of strong individuals working together to build our revolutionary platform.


Sr. Account Executive

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Director, Demand Generation

Built In
1 day ago
We are looking for a dynamic, results-oriented growth marketer. And it isn’t just anyone we are looking for. To be a great fit for this role you know that connecting with customers and prospects requires art and science. The artist in you builds cohesive campaigns through segmentation, messaging and channels. The scientist in you measures, calibrates, reports and constantly tests new approaches.

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