Basis Technologies
Chicago, IL

Director, Digital Marketing and Operations

| Chicago
Apply now
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WHO WE ARE 

Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands. 

Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place. 

We are deeply committed to building software that will change the ad tech industry for the better and are equally dedicated to building an inclusive culture of highly motivated individuals who create a positive and supportive environment together. We invest in our culture and support our employees so they can do their best work. 

Basis Technologies is headquartered in Chicago, with beautiful offices also in Toronto, Dallas, Denver, and New York to name a few. Our employees have the flexibility to work in one of our office locations, completely remote, or a hybrid of the two. Please note, we are hiring on a remote working basis only in the U.S. and Canada.

ABOUT THE TEAM
 
This team of highly motivated and innovative thinkers develops internal and external messaging for Basis Technologies brand and product, Basis. Beyond speaking to specific functionalities, they understand the value of implementing Basis within the ad tech industry and are responsible for communicating those messages throughout the marketplace. Powered by cross-functional collaboration, they go above and beyond by demonstrating how Basis Technologies and Basis improve the lives of those working in our industry.


WAYS YOU’LL CONTRIBUTE
 
You will be responsible for continuing to expand the digital marketing and demand generation strategies for Basis Technologies and our adtech product, Basis. As a data-driven marketing leader, you will develop strategies for our lead generation efforts using a variety of tactics such as events (live and virtual), paid advertising, SEO, email, social and ABM. You will also be responsible for refining and scaling our marketing technology stack and act the business lead for identifying all use cases, integrations needed, and documentation of processes. In addition, this role will strategize and execute on marketing initiatives – through in-house digital agency support, team efforts, and direct contributions. Basis' marketing team is highly collaborative and often works with executives, product and sales on various initiatives. You will contribute by:

  • Leading the demand generation function to drive predictable, scalable, and repeatable pipeline and revenue (i.e., prospects, MQLs, SQLs, opportunities, won deals) including ownership over data analysis for all marketing initiatives to measure impact and ROI
  • Developing a strategy to understand and influence the customer journey across all stages of the lifecycle from acquisition, nurture/conversion, retention and advocacy
  • Collaborating with sales, revenue operations, and marketing leadership to develop growth strategies for pioneering new markets and competitive opportunities
  • Overseeing a team and helping to develop and coach their career growth
  • Providing a data driven strategy to launch new or optimize existing ABM campaigns which includes working closely with sales on developing target lists and strategies
  • Developing strategy and direction to internal advertising agency in management & execution of paid advertising strategies for all digital channels
  • Collaborating with external agency to maintain on-going SEO efforts, including but not limited to providing the content and web development team with copy optimizations, keyword research, link building, schema markup and similar data points
  • Collaborating closely with the web development team to maintain our website and with contractors and internal IT teams on technical initiatives
  • Providing direct team with coaching, feedback, and developmental opportunities and builds effective teams
  • Overseeing the management of multi-channel lead-gen and pipeline campaigns
  • Providing analysis to increase performance across digital channels, events and lead scoring improvements

WHAT YOU BRING TO THE TABLE

  • 7+ years of experience in business-to-business demand generation, and digital marketing, including 2+ years in managing a team
  • Preferred at least 3 years of experience in the ad technology or B2B software industry
  • Advanced knowledge of sales funnel development tactics
  • Proven success in executing and delivery of digital solutions management
  • Advanced knowledge of strategy and execution of ABM, organic search, paid search, paid social, programmatic display, direct, digital OOH, CTV, retargeting and email marketing.
  • Excellent communications skills in written and verbal abilities.
  • Must be detail oriented and proven track record for results.
  • Enjoys working in a fast-paced and highly collaborative environment
  • Solid understanding of the broader advertising industry and media landscape
  • Experience with most of the following tools and platforms:
  • WordPress
  • Salesforce or other CRM platforms
  • Pardot or other comparable B2B Marketing Automation Platforms
  • ABM platforms such as 6Sense and Demandbase
  • Google Ad Suite (Ads, Analytics, Tag Manger)
  • Search Console
  • Bing Ads
  • LinkedIn/Twitter ads
  • Asana Project Management
  • Conversion Optimization
  • Lead Enrichment

BONUS POINTS

  • Google Ad Certification

ANYTHING ELSE? 

Don't think you have all the skills required for this role? That's okay, we recognize that experience can be built in many ways. If you have relevant skills that are not reflected in your resume, we welcome your candidacy and encourage you to share more in an optional cover letter, even if your experience doesn’t match our exact requirements.

LIFE WITH BASIS TECHNOLOGIES

We take care of our people and believe that our success depends on the growth and well-being of each one of our team members.

We provide a thoughtful perks and benefits package including competitive 401k/RRSP matching, mental health support, a funded health savings account, paid sabbatical, generous parental leave, a flexible work environment and time off policy, and more. 

We are proud to be an equal opportunity employer are committed to building teams that are diverse in thought, perspective, and culture. We celebrate all team members regardless of gender identity, sexual orientation, race or cultural background, religion, disability, and age. Our employee-led communities enrich our culture of uniqueness, inclusivity, and empowerment. 

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Where we are

The Chicago Loop is a great place to work, located in a central area of Chicago accessible to major public transportation, dining and shopping.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • AWS (Amazon Web Services)Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • ZookeeperFrameworks
    • HAProxyFrameworks
    • TomcatFrameworks
    • JettyFrameworks
    • KubernetesFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • HiveDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • AerospikeDatabases
    • KafkaDatabases
    • ImpalaDatabases
    • ElasticsearchDatabases
    • MixpanelAnalytics
    • PixelmatorDesign
    • SketchDesign
    • Aha!Management
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • Salesforce PardotCRM
    • Oracle EloquaLead Gen
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What are Basis Technologies Perks + Benefits

Basis Technologies Benefits Overview

While our people work to change an industry, we reward them with industry-leading perks. It’s about making sure our employees feel happy, healthy, and fulfilled when they come to work.

Culture
Volunteer in local community
Centro offers each employee one day per calendar year to use for community work or volunteering opportunities. Local offices regularly organizes group volunteer activities for employees.
Partners with Nonprofits
Centro partners with local non-profit organizations to support various causes and to organize group volunteer events for employees.
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

An Insider's view of Basis Technologies

How would you describe the company’s work-life balance?

Instead of balancing work and life, it’s about blending the two. As a parent, I may need to leave for part of the day or before 5. Everyone here understands and I don’t feel guilty. Even if I’m not sitting at my desk from 9-5, my work and my team's work will still be done on time. Basis is giving me the opportunity to live the best life I can.

Matt

Senior Director, Financial Planning

What projects are you most excited about?

I'm excited about evolving our data integrations because it is through integrations that we can automate workflows for all major channels and enable machine learning to solve complex problems at scale! I love discovering what we can accomplish through the power of data, automation, and artificial intelligence. This is the present and the future.

Juan

Director, Product Management

How has your career grown since starting at the company?

I began my career at Basis Technologies in 2017 as an intern on the Research & Insights team. Since then, I have grown to become the Director of Research. I credit much of my success to the opportunities my manager has presented to me. She is an amazing mentor who challenges me and constantly encourages growth, which makes me thrive at Basis.

Maggie

Director, Research & Insights

How do you empower your team to be more creative?

One of the reasons the team is enabled to be more creative is that I don’t assume I know all the answers. I love an environment where team members come to a discussion to bounce ideas around and the magic as a path forward is co-created.

Joanna

EVP, Operations

Centro Chicago Jobs
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Product Marketing Associate

Basis Technologies
Chicago
6 days ago
+60
WHO WE ARE  Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.  Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.  We are deeply committed to building software that will change the ad tech industry for the better and are equally

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Basis Technologies
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+60
WHO WE ARE  Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.  Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.  We are deeply committed to building software that will change the ad tech industry for the better and are equally

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WHO WE ARE  Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.  Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.  We are deeply committed to building software that will change the ad tech industry for the better and are equally

Software Engineer, Applications (Remote Optional)

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WHO WE ARE  Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.  Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.  We are deeply committed to building software that will change the ad tech industry for the better and are equally

Sr Paid Search Specialist (Remote Optional)

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This position drives client development, paid search process improvement, and SEM industry knowledge for the assigned region. This includes day-to-day operations, client deliverables, relationship management, issue resolution, and the retention of select key accounts. As the Senior Paid Search Specialist, you will play an active role in delivering innovative and strategic PPC strategies worthy of Raving Fan service.

Assoc Systems Engineer

Basis Technologies
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6 days ago
+60
WHO WE ARE  Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.  Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.  We are deeply committed to building software that will change the ad tech industry for the better and are equally

VP, Marketing Communications

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WHO WE ARE  Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.  Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.  We are deeply committed to building software that will change the ad tech industry for the better and are equally

IT Specialist

Basis Technologies
Chicago
1 week ago
+60
WHO WE ARE  Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.  Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.  We are deeply committed to building software that will change the ad tech industry for the better and are equally

Sr Software Engineer, Applications (Remote Optional)

Basis Technologies
Chicago
1 week ago
+60
This role on our Integrations & Data team will be responsible for expanding our integrations platform in addition to partnering with Centro's Big Data team to help architect, scale, and support our app's core data workflows. Other ways you will contribute to the team are by: 

Wordpress Developer

Basis Technologies
Chicago
1 week ago
+60
WHO WE ARE  Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.  Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.  We are deeply committed to building software that will change the ad tech industry for the better and are equally

Customer DSP Training Specialist

Basis Technologies
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1 week ago
+60
WHO WE ARE  Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.  Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.  We are deeply committed to building software that will change the ad tech industry for the better and are equally

VP, Client & Media Services (Remote Optional)

Basis Technologies
Chicago
2 weeks ago
+60
WHO WE ARE  Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.  Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.  We are deeply committed to building software that will change the ad tech industry for the better and are equally

Project Manager Tech, (Data & BI) (Remote Optional)

Basis Technologies
Chicago
2 weeks ago
+60
WHO WE ARE  Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.  Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.  We are deeply committed to building software that will change the ad tech industry for the better and are equally

Paid Social Specialist (Remote Optional)

Basis Technologies
Chicago
2 weeks ago
+60
Centro’s national Paid Social team leverages Basis to help plan, execute, streamline, and analyze strategic, paid social media campaigns for agencies and brands. Always positive and eager to try new tools and tactics, their passion lies in finding unique and creative ways to problem-solve for clients. Internal collaboration and communication are critical, as they work closely with the Sales, Services, AdOps and Analytics teams. These Centrons are committed to thinking outside the box, supporting each other, and pushing themselves to be the best.

SaaS Account Executive - Client Partnerships (Remote Optional)

Basis Technologies
Chicago
2 weeks ago
+60
WHO WE ARE  Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.  Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.  We are deeply committed to building software that will change the ad tech industry for the better and are equally

SaaS Account Executive - Agency Partnerships (Remote Optional)

Basis Technologies
Chicago
2 weeks ago
+60
Centro’s Agency Lead team partners with and supports agencies as they push the boundaries of the digital ad space. You will be a part of a team that is nimble, fueled by curiosity, and grounded in a culture of positivity, accountability, and support. At the core of your work is a commitment to helping agencies win BIG. By showcasing Basis and Centro’s commitment to innovation—you will play a part in redefining the agency of the future.

Sr Technical Product Manager - SEM (Remote Optional)

Basis Technologies
Chicago
2 weeks ago
+60
WHO WE ARE  Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.  Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.  We are deeply committed to building software that will change the ad tech industry for the better and are equally

Sr Technical Product Manager - Data Integrations (Remote Optional)

Basis Technologies
Chicago
2 weeks ago
+60
WHO WE ARE  Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.  Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.  We are deeply committed to building software that will change the ad tech industry for the better and are equally

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Basis Technologies
Chicago
2 weeks ago
+60
WHO WE ARE    Centro delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.    Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.    We are deeply committed to building software that will change the ad tech industry for the better and are equally dedicated

SaaS Account Executive - Client Partnerships, Publisher Solutions (Remote Optional)

Basis Technologies
Chicago
2 weeks ago
+60
WHO WE ARE  Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.  Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.  We are deeply committed to building software that will change the ad tech industry for the better and are equally

Sr Product Strategist (Remote Optional)

Basis Technologies
Chicago
2 weeks ago
WHO WE ARE  Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.  Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.  We are deeply committed to building software that will change the ad tech industry for the better and are equally

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Basis Technologies
Chicago
2 weeks ago
We are deeply committed to building software that will change the ad tech industry for the better and are equally dedicated to building an inclusive culture of highly motivated individuals who create a positive and supportive environment together. We invest in our culture and support our employees so they can do their best work. 

Brand Designer

Basis Technologies
Chicago
2 weeks ago
WHO WE ARE  Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.  Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.  We are deeply committed to building software that will change the ad tech industry for the better and are equally

Salesforce Operations Product Manager

Basis Technologies
Chicago
3 weeks ago
WHO WE ARE  Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.  Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.  We are deeply committed to building software that will change the ad tech industry for the better and are equally

Director, Digital Marketing and Operations

Basis Technologies
Chicago
3 weeks ago
WHO WE ARE  Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.  Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.  We are deeply committed to building software that will change the ad tech industry for the better and are equally

Client Strategy & Insights Partner (Remote Optional)

Basis Technologies
Chicago
3 weeks ago
WHO WE ARE  Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.  Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.  We are deeply committed to building software that will change the ad tech industry for the better and are equally

Outbound Client Development Associate (Business Development Rep) (Remote Optional)

Basis Technologies
Chicago
3 weeks ago
WHO WE ARE  Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.  Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.  We are deeply committed to building software that will change the ad tech industry for the better and are equally

Customer Success Manager

Basis Technologies
Remote
3 weeks ago
WHO WE ARE  Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.  Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.  We are deeply committed to building software that will change the ad tech industry for the better and are equally

Sr Digital Media Specialist (Remote Optional)

Basis Technologies
Chicago
10 hours ago
WHO WE ARE  Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.  Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.  We are deeply committed to building software that will change the ad tech industry for the better and are equally

Recruiting Coordinator (Remote Optional)

Basis Technologies
Chicago
1 day ago
WHO WE ARE  Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.  Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.  We are deeply committed to building software that will change the ad tech industry for the better and are equally

Sr. Systems Engineer (Remote Optional)

Basis Technologies
Chicago
2 days ago
The Production operations team is responsible for all product related infrastructure. We think it’s important that a single team manages the entire lifecycle of infrastructure from development to production. This helps us create reproducible environments with very little variance as code moves through the various environments on its way to production. As a member of the team you’ll be responsible for helping us maintain and improve that infrastructure. One of the ways we improve is by automating as much as possible. As a manager, I track the amount of TOIL work the team is doing and try to keep it below 20% of all ticket volume. (And we try to reduce that percentage limit every quarter as well) This keeps us away from busy work and instead focusing on interesting problems. You’ll probably spend more time in a code editor than a Bash shell. You’ll also work with developers on a variety of tasks from troubleshooting production issues, to aiding in design decisions for new features and services. We tend to also lead the discussions around monitoring. You’ll work with development teams to help coach them on the kind of metrics we need, building actionable alerts and visualizing these metrics in a dashboard. These conversations usually go pretty smoothly, but sometimes there might be a disagreement. Being comfortable providing input and supplying supporting arguments is a necessary skill to be successful in this position. We like strong opinions, loosely held.

Procurement Manager

Basis Technologies
Chicago
2 days ago
WHO WE ARE  Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.  Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.  We are deeply committed to building software that will change the ad tech industry for the better and are equally

Assoc Project Manager

Basis Technologies
Chicago
2 days ago
WHO WE ARE  Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.  Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.  We are deeply committed to building software that will change the ad tech industry for the better and are equally