Director of Product Marketing

| Chicago

PowerReviews works with leading brands and retailers to build consumer trust and drive sales with improved shopping experiences online, in store and everywhere in between. With an unrivaled solution suite delivering more consumer content and deeper insights, PowerReviews is on a mission to create a smarter path to purchase.

In your role as Director, Product Marketing, you will lead the market positioning and strategic narrative, market research, pricing and packaging, GTM strategy, plus sales and partner enablement to drive growth among new and existing products for prospects and customers. The ideal candidate will have a demonstrated track record translating customer insights, competitive intel plus product and portfolio value into unique, compelling stories. This leader will build cross-functional strategies to grow the business in tight partnership with Demand Generation, Product, Sales and Customer Success teams.

Key accountabilities

  • Develop a comprehensive product marketing strategy and plan from position, pricing, packaging and promotion across PowerReviews suite of products.
  • Develop market and competitive intelligence with data-driven insights informing product marketing strategy and being the expert.
  • Build powerful messaging and content that communicates differentiation as a platform and market leadership to key audiences for various use cases, verticals and products. Taking the complex and make it simple into compelling stories.
  • Produce high fidelity content including thought leadership, customer stories, webinars, data sheets, solution guides, battle cards, sales decks and more assisting sales across all funnel stages.
  • Partner with demand generation to execute innovative online marketing campaigns, SEO, events and web design.
  • Develop customer journey maps and buyer personas for all targets aligning key messages with strategic outreach increasing sales velocity or adoption.
  • Create comprehensive and focused GTM strategy for new products and lead execution with Marketing, Product, Sales and Customer Success teams.
  • Monitor market trends to ensure competitive pricing. Identify opportunities to update pricing and create new bundles.
  • Track, measure and report against KPIs.


  • 7-10 years experience required in software marketing and/or product marketing
  • Proven track record of creating value through strategic product marketing in B2B SaaS industry (experience in ecommerce or retail a plus)
  • Excellent understanding of the full marketing mix with command of best practices across marketing, product strategy and positioning
  • A storyteller with the ability to explain complicated topics simply and clearly
  • Experience developing positioning and messaging for products that serve multiple use cases and personas
  • Expert at creating visually compelling, engaging marketing and sales materials that distill complicated concepts into succinct stories
  • Experience in identifying target audiences, defining segments and devising strategies that move prospect or customer through the sales cycle
  • Strong analytical skills and data-driven thinking, including experience working with customer research
  • Working knowledge of Salesforce and Marketo
  • Experience leading cross-functional teams
  • Excellent communication and interpersonal skills
  • Experience in a consultative, client-facing role with understanding of value-based selling a plus
  • Experience working with PR and internal comms is a plus

PowerReviews is an Equal Opportunity Employer (EOE) that welcomes and encourages all applicants to apply regardless of age, race, color, religion, sex, sexual orientation, gender identify and/or expression, national origin, disability, veteran status, marital or parental status, ancestry, citizenship status, pregnancy or other reasons prohibited by law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM
    • MarketoLead Gen


1 N. Dearborn, Suite 800, Chicago, IL 60602

An Insider's view of PowerReviews

What does your typical day look like?

My passion is building experiences that inspire transparency and confidence in a purchase journey by elevating relevant and authentic content. Everyday I collaborate with internal and external stakeholders, to gather feedback and insight to make products and features that help shoppers make the right decision.


Sr. Manager, Product

How does the company support your career growth?

PowerReviews breeds a culture of goal setting/personal growth that ultimately allows you to steer the direction of your career.


Manager, Sales Development

How do you collaborate with other teams in the company?

As a member of the marketing team, I get to collaborate across virtually every facet of the company. Including (but definitely not limited to) Sales, Product, Tech, Implementation -- and even HR!


Sr. Manager, Product Marketing

What are PowerReviews Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
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