Director, Product Marketing

| Chicago

PowerReviews works with leading brands and retailers to build consumer trust and drive sales with improved shopping experiences online, in-store and everywhere in between. With an unrivaled solution suite delivering more consumer content and deeper insights, PowerReviews is on a mission to create a smarter path to purchase. 

In your role as Director, Product Marketing, you will be responsible for the product’s positioning and messaging. This responsibility is pivotal for a product’s market success because it differentiates the product by ensuring that it always stays in line with consumer needs and market trends. You will develop product messaging that is fitting to the buyer’s mindset and maximizes the strengths of each marketing and communication channel in the process in order to raise product awareness in the market.

Key Accountabilities

  • Develop compelling value propositions that drive distinct competitive advantages for selling new and existing products as well as expanding utilization within the existing customer base
  • Own buyer persona definition for Powerreviews and leverage this knowledge to build persuasive messaging.
  • Map the buyer journey and develop a content strategy for each stage, from thought leadership down through post-sales engagement. This will include demos, sales decks, white papers, videos, datasheets, solution guides, webinars.
  • Support marketing campaigns as needed; create campaign themes, key messages, and story-arcs that tell prospects a cohesive story.
  • Partner with Product Management Team to deliver high impact products and launches that meet the demands of the market. Translate product capabilities into features, benefits, and value propositions for customers.
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
  • Track, measure, and report against KPIs.

Requirements

  • 7-10 years experience required in software marketing and/or product marketing
  • Proven track record of creating value through strategic product marketing in B2B SaaS industry (experience in eCommerce or retail a plus)
  • Excellent understanding of the full marketing mix with a command of best practices across marketing, product strategy, and positioning
  • Working knowledge of Salesforce 
  • Experience bringing cross-functional teams together to drive alignment and decision making
  • Excellent verbal and written communication skills
  • Experience working with PR and internal comms is a plus
  • International experience is a plus

PowerReviews is an Equal Opportunity Employer (EOE) that welcomes and encourages all applicants to apply regardless of age, race, color, religion, sex, sexual orientation, gender identify and/or expression, national origin, disability, veteran status, marital or parental status, ancestry, citizenship status, pregnancy or other reasons prohibited by law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM
    • MarketoLead Gen

Location

1 N. Dearborn, Suite 800, Chicago, IL 60602

An Insider's view of PowerReviews

What's something quirky about your company?

You've probably heard of Casual Fridays... here at PowerReviews, we hold Formal Fridays!?! This started out as a fun, small initiative that our Tech department started. It's since grown to several more participants at PowerReviews, including our CEO.

Who doesn't look good in a tux?!?

RJ

Sr. Customer Success Manager

What makes someone successful on your team?

I believe that intellectual curiosity is the key to success on my team - not just identifying an issue and solving a problem, but truly understanding the root cause and implementing new process or controls that prevent the issue from happening again.

Jillian

Chief Financial Officer

How do you collaborate with other teams in the company?

In the past year our teams have collaborated to deliver over 14 differentiated products, features and capabilities to bring value and ecommerce best practices to our clients and most importantly, delight their customers.

Rachel

Director, Product Management

What are PowerReviews Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Team workouts
PowerReviews' PowerFit team plans and organizes group fitness classes in our office!
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Employees get free lunch on Tuesdays
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Mentorship program
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