Director of Product Marketing at Everspring

| Chicago
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Director Product Marketing Job Description

Are you energized by the opportunity to drive the go-to market strategy for new products? Do you further thrive on executing that strategy and then evaluating it through a test and learn approach? Join our team of strategic marketing and communications experts to lead the new product strategy and drive adoption in the market.

As a Director of Product Marketing, you’ll use your deep understanding of the market, customers and competition to lead our new product strategy and messaging. You’ll be a creative and quantitative thinker who partners with the internal sales and creative teams to test and validate new offerings and sales strategies to drive program enrollment. The position is located in the Chicago Loop, by Ogilvie train station. 


  • Own the product strategy (pricing, advertising, launch) and drive the marketing execution approach.
  • Create product positioning and messaging to use across the marketing funnel.
  • Craft sales enablement materials such as presentations, sell sheets, case studies, product videos, website copy, blogs, etc. and train sales team on key features and benefits of our products.
  • Evaluate marketing tactics using relevant KPIs and feedback from existing and prospective customers.
  • Understand the industry, define the competitive set and analyze market trends to influence product positioning.
  • Work autonomously while also influencing and partnering with cross-functional teams.
  • Effectively communicate with leadership to keep them apprised of efforts and involved in strategic decisions.


  • MBA/MS Mktg degree or equivalent working experience.
  • Past experience in both brand marketing and product marketing. Digital marketing focus also required.
  • Excellent written and verbal communication skills -- there is a heavy amount of writing and presenting/selling ideas in this role.
  • Proficiency in content management systems. You will be expected to build product pages, optimize the conversion paths on those pages, and use dynamic calls-to-action to create and test buyer stage-specific calls-to-action.
  • Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring the product to life.
  • Past new product launch experience preferred.

Everspring is an Equal Opportunity Employer.

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Technology we use

  • Engineering
    • JavaLanguages
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    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
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    • MongoDBDatabases
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Our office is located in the heart of downtown Chicago. We're easily accesible via public transit and near Union and Ogilvie train stations.

What are Everspring Perks + Benefits

Everspring Benefits Overview

Our employees have varied needs and preferences. Making sure that they have flexible and affordable benefits that best meet their needs is important to us. Everspring offers a comprehensive and competitive suite of health benefits including healthcare coverage, vision and dental benefits. Our benefits packages have choices for individual and family coverage options, including domestic partners coverage.

Our healthcare plan features Blue Cross/Shield, a top tier provider, with an extensive and broad network of physicians across the nation. Everspring pays for the majority of our employees’ healthcare premium costs. And to further support our employees’ health, we have exercise facilities in our building and health club benefits as part of our standard benefits package.

Company-paid life insurance
Short-term and long-term disability plans
Critical illness insurance
Flexible spending accounts (including healthcare, dependent care, transit and parking options)
a 401k plan
Commuter benefit program

Because time off is important for innovation, we provide 8 paid company holidays, plus every employee accrues a generous bank of Paid Time Off (PTO) days, providing the flexibility to take time off and recharge based on their unique and individual needs.

Finally, we love referrals and offer an employee referral bonus of $1,000 for team members who help us hire the best talent in the market by referring other successful future employees!

Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Team based strategic planning
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
Child Care & Parental Leave Benefits
Remote Work Program
Our remote work program includes work from home one day per week after 6 months of employment.
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Everspring offers a variety of coffee, tea, soda and those delightful flavored seltzer waters.
Professional Development Benefits
Lunch and learns
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