RX BAR: We manufacture, market and distribute better for you snacking products. The natural food space is crowded but our clean, quantifiable approach to product development and our branding stands out. Our unique, “No B.S” value proposition in a rapidly growing health food market has our company positioned for growth.

Director, Retail Marketing: RXBAR is one of the fastest growing natural brands in the country, and this explosive growth requires a dynamic leader for our Retail Marketing Team. The Director of Retail Marketing will solidify RX as a category leader. This person will be responsible for leading the Retail Marketing team to bring our brands to life in-store.

The ideal candidate is passionate about shopper marketing and is looking to be part of an exciting, fast-paced, innovative company. This person is a phenomenal people leader and loves collaborating and developing others. He /she is an innate problem solver with a bias for action, has a strategic mind-set, and is able to think creatively and out-of-the-box.

General Functions + Job Responsibilities:

Retail Marketing

• Define a proactive Retail Marketing function at RXBAR – create team vision and lead the team from an execution-based mindset to a strategic, disruptive approach
• Lead Retail Marketing Team in developing and executing in-store marketing strategies across Grocery, Mass, Club, Specialty, and Small Format customers
  • Retail marketing initiatives should span the entire shopper journey and drive trial and awareness across product lines
• Make actionable recommendations on opportunities to expand brand presence in-store
• Identify opportunities to partner with the Field Marketing team to maximize brand impact and retail activations
• Manage a sizeable budget, ensuring support is allocated strategically across customers and product lines
• Attend Sales Meetings, Trade Shows, and other brand events as necessary

Brand Activation

• Partner with design team to define how our brands show up in retail everyday
• Work with Sales team to identify key time periods and opportunities to bring the brand to life in-store
• Partner with Brand, Field, Experiential and Marketing Commercialization Teams to bring engaging and holistic activation to retail
  • Create exciting consumer engagement events during major in-store activations
  • Build comprehensive brand activation plans that support our retail partners

Leadership

• Lead, mentor, and manage the Retail Marketing team
• Develop and motivate direct reports to improve skills, further career, and deliver company objectives. Coach Retail Marketing Managers to lead
• Partner closely with Sales, Marketing Commercialization, Field, and Experiential teams applying an empathetic and customer-centric approach
• Bring thought-leadership organizationally on changing consumer trends and dynamics within retail
• Advocate for cross functional teams and build empathy within the Retail Marketing team for cross functional partners
• Understand the RX Leadership principles -- identify areas to lean in and areas to improve
• Ensure that culture is upheld at all levels throughout of the organization
• Live and reinforce entrepreneurial spirit – work to maintain the magic
• Apply design thinking approach to promote creative and efficient problem solving
• Provide feedback in real time, engaging in difficult conversations
• Be humble, by embracing failure, learning from other’s examples and showing appreciation for other departments within RX
• Show courage in challenging the orthodoxy of “typical” food company structure and process

Skills & Qualifications:

• Positive attitude, energetic, a thirst for knowledge, and an excitement for growing our business
• Bachelor’s Degree in business or marketing; MBA a plus
• 9-12 years’ post-bachelor’s degree or 5-8 years’ post MBA experience in consumer marketing and sales – does not need to be Food or Beverage experience
• Experience working in CPG shopper marketing or marketing brands in a retail environment. Partnership with Experiential or Field Marketing teams a plus
• Experience managing direct reports and leading a team
• Strong strategic backbone, a bias for action and execution, and ability to prioritize across many projects
• Genuine interest and passion in marketing, both end-consumer and retailer
• Ability to work in an ambiguous, fast-paced and entrepreneurial environment, with a proven ability to collaborate and influence in non-traditional organization structures
• Highly adaptable, flexible, and resourceful

Total Rewards Package: Competitive salary, comprehensive benefits package, 401K plan with Company match, cell phone & fitness membership reimbursement, subsidized commuter benefits, bike & helmet, unlimited RXBARs, RXBAR gear and invaluable experience growing a company.