Director, Retail Marketing at RXBAR

| Chicago
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RX BAR: We manufacture, market and distribute better for you snacking products. The natural food space is crowded but our clean, quantifiable approach to product development and our branding stands out. Our unique, “No B.S” value proposition in a rapidly growing health food market has our company positioned for growth.

Director, Retail Marketing: RXBAR is one of the fastest growing natural brands in the country, and this explosive growth requires a dynamic leader for our Retail Marketing Team. The Director of Retail Marketing will solidify RX as a category leader. This person will be responsible for leading the Retail Marketing team to bring our brands to life in-store.

The ideal candidate is passionate about shopper marketing and is looking to be part of an exciting, fast-paced, innovative company. This person is a phenomenal people leader and loves collaborating and developing others. He /she is an innate problem solver with a bias for action, has a strategic mind-set, and is able to think creatively and out-of-the-box.

General Functions + Job Responsibilities:

Retail Marketing

  • Define a proactive Retail Marketing function at RXBAR – create team vision and lead the team from an execution-based mindset to a strategic, disruptive approach
  • Lead Retail Marketing Team in developing and executing in-store marketing strategies across Grocery, Mass, Club, Specialty, and Small Format customers
    • Retail marketing initiatives should span the entire shopper journey and drive trial and awareness across product lines
  • Make actionable recommendations on opportunities to expand brand presence in-store
  • Identify opportunities to partner with the Field Marketing team to maximize brand impact and retail activations
  • Manage a sizeable budget, ensuring support is allocated strategically across customers and product lines
  • Attend Sales Meetings, Trade Shows, and other brand events as necessary

Brand Activation

  • Partner with design team to define how our brands show up in retail everyday
  • Work with Sales team to identify key time periods and opportunities to bring the brand to life in-store
  • Partner with Brand, Field, Experiential and Marketing Commercialization Teams to bring engaging and holistic activation to retail
    • Create exciting consumer engagement events during major in-store activations
    • Build comprehensive brand activation plans that support our retail partners


  • Lead, mentor, and manage the Retail Marketing team
  • Develop and motivate direct reports to improve skills, further career, and deliver company objectives. Coach Retail Marketing Managers to lead
  • Partner closely with Sales, Marketing Commercialization, Field, and Experiential teams applying an empathetic and customer-centric approach
  • Bring thought-leadership organizationally on changing consumer trends and dynamics within retail
  • Advocate for cross functional teams and build empathy within the Retail Marketing team for cross functional partners
  • Understand the RX Leadership principles -- identify areas to lean in and areas to improve
  • Ensure that culture is upheld at all levels throughout of the organization
  • Live and reinforce entrepreneurial spirit – work to maintain the magic
  • Apply design thinking approach to promote creative and efficient problem solving
  • Provide feedback in real time, engaging in difficult conversations
  • Be humble, by embracing failure, learning from other’s examples and showing appreciation for other departments within RX
  • Show courage in challenging the orthodoxy of “typical” food company structure and process

Skills & Qualifications:

  • Positive attitude, energetic, a thirst for knowledge, and an excitement for growing our business
  • Bachelor’s Degree in business or marketing; MBA a plus
  • 9-12 years’ post-bachelor’s degree or 5-8 years’ post MBA experience in consumer marketing and sales – does not need to be Food or Beverage experience
  • Experience working in CPG shopper marketing or marketing brands in a retail environment. Partnership with Experiential or Field Marketing teams a plus
  • Experience managing direct reports and leading a team
  • Strong strategic backbone, a bias for action and execution, and ability to prioritize across many projects
  • Genuine interest and passion in marketing, both end-consumer and retailer
  • Ability to work in an ambiguous, fast-paced and entrepreneurial environment, with a proven ability to collaborate and influence in non-traditional organization structures
  • Highly adaptable, flexible, and resourceful

Total Rewards Package: Competitive salary, comprehensive benefits package, 401K plan with Company match, cell phone & fitness membership reimbursement, subsidized commuter benefits, bike & helmet, unlimited RXBARs, RXBAR gear and invaluable experience growing a company.

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412 N Wells Street, Chicago, IL 60654

An Insider's view of RXBAR

What's something quirky about your company?

Working at RXBAR becomes a lifestyle. We naturally love to share what work life is like on our personal social media accounts, whether it be new product launches, the amazing view from our rooftop, team meeting events, or all the workouts employees do together, it’s a unique almost cult-like culture but something we're so proud to be a part of.


Senior Event Coordinator

What's the biggest problem your team is solving?

Here at RXBAR, we approach and plan everything differently. Whether it be TV, outdoor media, podcasts or paid social, we’re going against the “norm” of traditional advertising and building a new, unique approach to break through clutter they see everyday. Our goal is to woo our audience so they lean in, not annoy and inadvertently push them away.


Media Manager

How does the company support your career growth?

One of the key aspects that attracted me to RX, beyond the company's aggressive growth phase, was the Leadership Team's investment in developing its people. Individuals have the opportunity to own their development path & grow at an exceptionally fast rate in a company that promotes from within & w/o the constraint of a formal promotion structure.


Vice President of Operations

How do you empower your team to be more creative?

Anyone that joins our team is quickly introduced to the idea that innovation can come from anywhere. Placing ownership on our team members that they are the product advocates while also placing ourselves in our customer shoes, has enabled leadership and creative license. It's amazing to be a part of a company that places such an importance on R&I.


Vice President of Research & Innovation

What are some things you learned at the company?

I love working at RX because the organization values me as an individual & as myself, where self-awareness is harnessed as a strength to accelerate growth. I am driven to build a new team (FP&A), training a financial muscle that empowers the organization through trust. I love the challenge of being a creator, as we question orthodoxy in finance.


Director, Financial Planning & Analysis

What are RXBAR Perks + Benefits

RXBAR Benefits Overview

Competitive salary, comprehensive benefits package, 401K plan with RXBAR match, Education Assistance Program, cell phone & fitness membership reimbursement, subsidized commuter benefits, bike & helmet, unlimited RXBARs, RXBAR gear and invaluable experience growing a company. 

Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Cross functional training encouraged
Promote from within
Paid industry certifications

Additional Perks + Benefits

Our approach to perks: While our business is growing at an exponential rate, we've maintained the nimble, no B.S. mindset that has made us the fastest-growing nutrition bar brand in the U.S. The experience at RXBAR is different from day one. Beyond the typical offering of full benefits, 401k match and generous PTO allowance, we differentiate ourselves from other CPGs in the space. Every employee spends their first two weeks in Customer Service, enabling them to interact with the incredible customers we service everyday and adapt the servant mindset that drives everything we do. Immediate impact, opportunity for growth, educational opportunities, mentorship, creative thinking, diversity, exposure to senior leaders - these are all realities at RXBAR, not just buzz words. With our open-office format and pursuit of excellence, we foster an environment that supports personal and professional growth. To support the needs of our growing business, we've implemented "dynamic job descriptions" as individual's roles are constantly evolving, allowing them to take on added responsibility and new challenges.

Cell phone reimbursement, gym membership reimbursement, bike & helmet reimbursement and unlimited RXBAR's are a few of the extras you'll receive when working here.

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