ECOMMERCE MARKETING MANAGER

| Chicago

Description

Job purpose: 

This position will be responsible for Caterpillar's Aftermarket eCommerce Marketing strategy and execution to grow online parts sales in the Americas. The eCommerce Marketing Manager is responsible for driving qualified traffic that leads to revenue to our website through search engine marketing (SEM), retargeting, display, email marketing and organic search as well as managing our integrated marketing campaigns. The eCommerce Marketing Manager will manage 3rd party service providers and consultants for most of our established channels and the development and implementation of new opportunities. This position requires a dedication to being data-driven, ROI-Focused and strategic. 

 

Job duties: 

• Provide leadership and managerial direction to a team of marketing professionals

• Identify critical customer and business requirements for eCommerce solutions. 

• Leverage data analytics to understand opportunities and refine online strategy; optimize media / email to drive revenue to meet goals.

• Work closely with other business units to develop integrated campaigns and leverage content.

Additional Information:

• This position requires 25 - 40% travel

• Relocation is not available for this position

 

Qualifications

Basic requirements: 

• Bachelor's degree

• 8+ years of progressive responsibility with an emphasis on performance marketing for an eCommerce site

• 5 years supervisory experience

 

Top candidates will also have: 

• Master's Degree

• Significant experience developing media strategy and managing both paid and owned digital media (search engine marketing, display, social, email and SEO)

• Expertise in Marketing Automation solutions (preferably Salesforce Marketing Cloud)

• Data and analytics experience  (Google Analytics preferred)

• Knowledge of industry trends, research-based customer insights and eCommerce solutions

• Knowledge of strategy development and business opportunity creation

• Experience working in time-compressed, highly dynamic and potentially ambiguous situations to develop innovative, impactful solutions and achieve milestones and deliverables 

• Proven ability to operate successfully in a collaborative, global, matrix organization

• Excellent communication, negotiation, influencing and interpersonal skills to successfully achieve goals across functions in an organization

• Understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results

• Work effectively in fast-paced environment

 

 

Caterpillar is not currently hiring individuals for this position who now or in the future require sponsorship for employment based non-immigrant and immigrant visas. However, as a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website www.Caterpillar.com/careers.

Caterpillar is an Equal Opportunity Employer (EEO)

EEO/AA Employer. All qualified individuals - including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

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Technology we use

  • Engineering
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • Amazon Web ServicesFrameworks
    • AWS ElasticSearchFrameworks
    • AWS Code PipelineFrameworks
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    • FlinkFrameworks
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    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • DynamoDBDatabases
    • RDSDatabases
    • SalesforceCRM

Location

In the heart of Chicago's lively West Loop area, we have easy access to public transport, great bars and restaurants, and an awesome office roof deck.

What are Cat Digital Perks + Benefits

Culture
Partners with Nonprofits
Team owned deliverables
Team based strategic planning
Open office floor plan
Diversity
Documented equal pay policy
Unconscious bias training
Someone's primary function is managing the company's diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Game Room
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Customized development tracks
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