Root Inc.
Simplifying the everyday services people need.

Email Marketing Specialist at Root Inc.

| Remote
Sorry, this job was removed at 6:06 a.m. (CST) on Thursday, February 3, 2022
Find out who’s hiring remotely
See all Remote jobs
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

The Position.

Root is looking for a detail oriented Email Marketing Specialist to join our Integrated Marketing team. Email Marketing plays a critical role in leading our CRM program. Working with the Sr. Manager of CRM, you will help execute on strategic communication plans for customers using our Email Service Provider, analyze data and report on performance. In addition to implementing and evaluating our email campaigns, you will seek out opportunities to automate and streamline workflows through detailed documentation. The Email Marketing Specialist will have a solid understanding of the company’s zero and first party data available to help the CRM team strategize and develop new targeting and personalization capabilities. Additionally, this role will be a key point of contact for vendor partners managed by the CRM team. Attention to detail, quality of work, and intellectual curiosity are all integral to success.

What you’ll be doing.

  • Serve as the main point of contact for marketing automation execution. 
  • Build and optimize email marketing/push campaigns in our email service provider (ESP), Braze, ensuring correct audience segmentation and logic mapping.
  • Maintain and improve upon existing email marketing documentation, working with the CRM, Product and Creative teams to ensure that we maintain a complete/up-to-date view of the full communication flow by customer segment. 
  • Build new email designs and templates in CSS/HTML based on Product and Creative team requirements. QA and flag inconsistencies in new and existing email templates, support meeting brand standards while maximizing cross-device performance and accessibility. 
  • Analyze performance of email campaign and A/B tests. Document findings and recommend strategic next steps 
  • Work with the broader Marketing and Analytics teams to ensure that accurate data is being captured to support marketing strategy and results analysis.

What we're looking for.

  • Ability to quickly learn and adapt to new technologies. Will be expected to develop a comprehensive understanding of our marketing automation capabilities within our ESP and improve upon current processes. 
  • Knowledge of HTML/CSS best practices required 
  • Excellent attention to detail. Works independently with exceptional time management and prioritization skills.
  • Experience analyzing data and communicating findings to cross-functional stakeholders.
  • 1-3 years of proven experience in a detail-oriented role strongly preferred.
  • Experience with flawless execution of customer-facing email communications 
  • Ability to create strong cross functional relationships
See More
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Where we are


Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • React NativeLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases

What are Root Inc. Perks + Benefits

Root Inc. Benefits Overview

Our benefits exist to support exceptional employees in doing their very best work. We have full health, vision, dental insurance and we cover 100% of the premiums for employees and 75% for dependants.

Partners with Nonprofits
Friends outside of work
Intracompany committees
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Dedicated Diversity/Inclusion Staff
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Root employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
A health insurance plan that provides for you and your family.
Life Insurance
Employer-paid for life insurance is equal to 60% times an employee's annual salary.
Pet Insurance
Pet insurance that protects your four-legged loved ones.
Mental Health Benefits
Retirement & Stock Options Benefits
Company Equity
Root offers incentive stock options that vest over a 4-year period for all of our Engineering roles.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. Root also provides 6 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Root provides employees with a flexible work schedule but our core hours are generally 9-5.
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Root has a continuing education budget for conferences, online resources, and certifications that are related to their work.
Tuition Reimbursement
Diversity Program
Lunch and learns
Root hosts weekly lunch and learns from
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
We have 12 hack days a year for engineers to explore new technologies or build things that aren't prioritized on our product roadmap but pique their interest.
Online course subscriptions available
Paid industry certifications

Additional Perks + Benefits

Our carefully curated benefits and perks exist to empower our employees to do their very best work by bringing their authentic selves to work every day.

An Insider's view of Root Inc.

What does your typical day look like?

A quick standup followed by opportunities for both pairing and soloing. Maybe an occasional design meeting or retrospective. My team sits at the intersection of a lot of technologies so the day-to-day work varies. There's time carved out to learn technologies that are new to me and to help lead others with the technologies that I already know well.


Senior Software Engineer

How does the company support your career growth?

I think the emphasis on team rather than personal responsibility makes Root a great place to grow. Engineers aren't concerned with producing their "own" work at the exclusion of helping others. Engineers at Root also just love problem-solving and step up to whatever problems I come to them with.


Software Engineer

More Jobs at Root Inc.