Company Description

Reverb is the largest online marketplace dedicated to buying and selling new, used, and vintage musical instruments. Since launching in 2013, Reverb has grown into a vibrant community of buyers and sellers all over the world. By focusing on inspiring content, price transparency, musician-focused eCommerce tools, a music-savvy customer service team, and more, Reverb has created an online destination where the global music community can connect over the perfect piece of music gear.

We believe that music makes the world a better place, which is why our mission is to make the world more musical. Through Reverb Gives, a portion of every sale provides youth music education programs across the world with instruments they need to make music.

Job Description

We are seeking an experienced Email & Push Marketing Specialist to help expand the reach and personalization of our CRM channels.

At Reverb, we’re bringing our mission of making the world more musical to life through authentic, customer-centric marketing campaigns and building deep relationships with music gear retailers and manufacturers. We are constantly exploring new ways to acquire, activate, and retain buyers and sellers. 

Our ideal candidate will have experience thinking strategically about messaging cadence and targeting and is excited by the prospect of improving user experience through personalization in our messaging channels. 

The Email and Push Marketing Specialist will collaborate with Reverb’s Marketing Technology, Analytics, and Growth teams to drive channel engagement and buyer frequency through segmentation, automation, and optimization of our Email and Push marketing campaigns.

This is a full-time position located (eventually) in Chicago, reporting to the Director of Growth Marketing. While all of our employees are currently remote, our future of work plan will offer flexible workplace policies that can accommodate work from home candidates who are comfortable traveling to the office location 2-3 times per week. 

Responsibilities

• Lead strategic calendar planning for triggered and journey-based communications in partnership with the Retention Marketing Manager.

• Lead day-to-day project management of the triggered and journey-based email and push production process and use Liquid Template Language to personalize campaigns in partnership with the Editorial, Curation, and Design teams.

• Work with our Marketing Technology and Analytics teams to target key buyer cohorts with personalized messaging and content at scale.

• Design and launch experiments to optimize channel performance with a focus on meeting or exceeding retention goals, including purchase frequency.

• Quality assure and proof campaigns and journeys to ensure compliance with briefs, accurate tracking, programming guidelines, content strategy, and evolving standard methodologies

• Deliver and maintain analytics reporting that measures the performance of each campaign and own campaign insights on a daily, weekly, monthly, and annual basis.

Qualifications

• 2+ years of online and direct response marketing experience with success executing automated email or push marketing programs

• You have experience working with various Email Service Providers (ESPs) and creating email campaigns. *Preferred: You have worked in the Braze marketing automation platform*

• Intermediate HTML skills and familiarity with its use in email. *Preferred: You have experience using Liquid Templating Language*

• Detail-oriented and have shown success in delivering high quality, innovative, and engaging campaigns

• Strong analytical skills using user-level data and marketing attribution to form hypotheses, and drive innovation of our programs through experimentation

• Agile and collaborative teammate with strong critical thinking, problem solving skills, outstanding attention to detail, excellent communications skills, and bias toward action 

• Preferred: You understand CAN-SPAM/CASL requirements, email design standards, inbox deliverability, you have some SQL knowledge

• Knowledge and a passion for musical instruments and music gear is a plus!

Additional Information

Reverb offers compensation packages that include base, bonus, and equity in the form of Etsy restricted stock units. Some of our key benefits include but are not limited to the following:

• 100% paid medical, dental, and vision coverage for employees and their eligible dependents (you read it right: no premiums!)

• Life, AD&D, and supplemental long-and short-term disability insurance

• A matching 401(k)

• A generous PTO policy that includes vacation, sick/mental health days plus 11 paid holidays and two floating holidays.

• 18 weeks of gender-neutral parental leave for the birth or adoption of a child

• Up to $7,500 reimbursement of adoption-related expenses

• Paid sabbatical program

• Ways to give back to your community through a charitable contribution match and volunteer time off

At Reverb, we believe that a diverse, equitable and inclusive workplace makes us a more relevant and resilient company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. Reverb is an equal opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

We know that the impostor syndrome and confidence gap are real. Please do not hesitate to apply!

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