Event Marketing Specialist
What We'll Bring
At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation. We are consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.
Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.
This position will be a key member of the Event Marketing team supporting various business units and/or solutions by assisting with the production of tradeshows, special events, and proprietary thought leadership conferences. This position will help build strategic customer loyalty through successfully planning and executing events targeted at increasing visibility, retaining customers and attracting new prospects.
What You'll Bring
Bachelors’ degree in marketing, communications or similar discipline with at least 2 years of marketing or event coordination experience in a professional setting
Communication and interpersonal skills: Excellent listening, speaking, and writing skills to communicate with vendors, event attendees, supervisor and team/staff
Ability to problem solve and maintain composure
Attention to detail, coordination, and logistics
Strong project management and follow-through skills
Intermediate proficiency in Salesforce (or any other CRM), Aventri (or other registration software), Microsoft Office, Outlook and Zoom
Ability to travel up to 20% of the time
Impact You'll Make
Build and lead the strategic and operational plans to ensure executed events achieve the event’s goals which includes pre-event, day(s) of event, and post-event logistics- venue sourcing, signing contracts, catering, registration, audio visual, branding, mobile app, budget reconciliation, etc.
Establish a virtual event environment that engaging and interactive and manage the build, use, and training of the platform
Act as a strategic partner to the business by recommending improvements to previous events, implementing industry best practices, suggest innovative ideas and cost efficiencies
Coordinate deliverables with marketing strategy and creative services team including graphics, literature, advertising, promotional items, etc.
Create Eloqua campaigns, set-up lead capture, upload event leads, and analyze the results for regular metrics readouts
Create and distribute event-related communications as needed
Manage industry association relationships and memberships- advise marketing on association promotional options for maximum exposure
Plan, forecast, and manage a defined budget