Allwyn North America
Where we all win.
Chicago, IL
Hybrid

Experiential Marketing Manager

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About Camelot Illinois

Camelot Illinois operates the Illinois Lottery, a modern enterprise that truly benefits the people of Illinois. We place consumers and social responsibility at our core, providing funding for schools, capital projects and special causes. We are a progressive organization that is reinforcing the lottery’s rightful position as a force for good alongside the State of Illinois.

Camelot Illinois is a subsidiary of Camelot Lottery Solutions, a leading solutions and technology provider to lotteries around the world. Camelot Lottery Solutions digital and data platforms, and services power some of the most innovative and fastest growing lotteries in the world including the Irish and UK National Lotteries, Loterie Romande (Switzerland), and the Arkansas Scholarship Lottery.

Our sister company, Camelot UK, has operated the UK National Lottery since 1994. Camelot UK has an unrivaled track record for success, helping the UK National Lottery deliver over $80 billion to winners and $46 billion to good causes to date.

About the Team:

The Marketing and Digital function will lead a program to establish the Illinois Lottery brand through innovative, insight-led programs such as a new mobile first consumer experience, exciting games, social media and original advertising campaigns.

Position Overview:

The Experiential Marketing Manager is responsible for the planning, supervision and administration of developing, coordinating and implementing experiential marketing programs in support of major campaign launches and strategic initiatives. This role will also manage our sports partnerships and any experiential activation supporting those partnerships. To be successful in this role, the Experiential Marketing Manager will need to proactively manage our experiential marketing agency and collaborate cross-functionally with other Marketing, Digital and Sales functions.

Responsibilities:

  • Brief experiential agency to create plans for activation experiences that support building the Illinois Lottery brand and related strategic initiatives
  • Work with our agency to identify the activations that represent our brand and speak to our target consumer groups
  • Ensure our experiential agency is working closely with the rest of the inter-agency team to ensure integrated campaigns that deliver against our brand promise and within brand guidelines
  • Work with media agency to identify, negotiate and manage sports partnerships
  • Ensure timely delivery of creative assets for sports partnerships by working with the consumer marketing manager to ensure that all creative is delivered on time and within campaign/brand guidelines
  • Amplify sports partnerships by leveraging relationships to deliver innovative experiential on-site activations
  • Work closely with media manager to ensure we are supporting partnerships with effective media that reaches our target consumer groups
  • Manage cross-functional teams to deliver against aggressive timelines in an efficient manner
  • Assist with budget management, PO creation, and invoice processes for experiential agency. Liaise between agencies, CIL Finance and outside suppliers as necessary.

Requirements

Required:

  • Bachelor’s degree with emphasis on Business, Marketing, Communications, Journalism or a related field
  • MBA preferred, but not required
  • Prior experience in B2C experiential marketing required (client or agency side)
  • Passion for the lottery industry; no previous lottery experience required
  • Ability to multitask, prioritize and perform in a fast-paced environment
  • Ability to grasp concepts quickly and work out complex situations
  • Ability to lead and operate in ambiguous situations
  • Strong verbal & written communication skills, proofreading and editing skills
  • Fosters open, honest and direct communication while maintaining sensitivity to confidential information
  • Demonstrates professional maturity and a genuine desire and passion for the Lottery business
  • Passionate about event activation and sports marketing

Benefits

Working For Camelot Illinois

We are a transformative lottery company with world-class people, technology, and operations that is committed to powering possibilities--for our employees, our partners, and our consumers. With grit and determination we believe in doing not just the easy thing but the right thing. The Camelot values of do good, be accountable, stay connected, keep improving, and spark enthusiasm are embedded in the design of our organization and our plans for Illinois.

  • Do Good: We care about our communities, our stakeholders, and each other. We act with integrity & honesty, as a positive force for Illinois.
  • Be Accountable: we drive results. And we continually strive to get those results more efficiently and effectively.
  • Stay Connected: Being open, honest, and collaborative is what makes us, us. This is embodied in our messaging and communications and in how we treat each other.
  • Keep Improving: We’re hungry to be better. We innovate and evolve our business, our teams, and ourselves, always with an eye on professional and personal growth.
  • Spark Enthusiasm: We incorporate energy and laughter into every aspect of our work to create positive and entertaining experiences.


Career Development

We want people who thrive in an autonomous, collaborative and results-driven environment to join our company. We believe the way to attract and retain the best talent is to offer a fulfilling experience and meaningful work in an organization committed to growing its people. Learning & Development is a top priority, and we partner with employees to grow and progress their professional skill sets.

Benefits and Employee Policies

We bring our experience of working with European lotteries to Illinois. We also bring a European influence to paid time off, family leave and so on. We have created a strong ethical culture that is translated to each of our employees and business dealings globally. We offer a package of benefits and policies that competes with any private sector employer in the state. We ensure that every employee is engaged and has the necessary support to understand and implement the responsible gaming principles at work.

Moreover, we pledge to have the highest standards of respect, diversity and inclusion at our company and support and encourage our partners to do the same.

Camelot Illinois is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

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What are Allwyn North America Perks + Benefits

Allwyn North America Benefits Overview

We offer a broad range of employee benefits including medical, dental, vision, life, and disability insurance, a retirement savings plan, access to training, a Student Loan Repayment Benefit, a Personal Discounts Program, an Employee Assistance Program, and much more. We also offer regular team-building activities with people who love having fun, quarterly opportunities to connect with the community, social outings, & great work/life balance. We all have flexible hours, 26 days PTO, 6 weeks paid parental leave, 10 paid holidays, & 2 paid volunteer days.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
In-person revenue kickoff
Employee awards
Flexible work schedule
Allwyn provides employees with a flexible work schedule that includes Flexible start and end times.
Remote work program
Diversity
Documented equal pay policy
Highly diverse management team
Mandated unconscious bias training
Diversity manifesto
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Allwyn offers both FSA & HSA which helps employees cover out-of-pocket expenses with pre-tax contributions.
Disability insurance
Allwyn's disability insurance benefits is 60% of an employee's annual salary up to a $5,000 maximum monthly payout. Employees also have the option to purchase extra coverage.
Dental insurance
Allwyn's dental plan covers 100% of the costs of preventative care.
Vision insurance
Allwyn's vision insurance plan provides 100% coverage for annual eye exams after a $10 copay. $180 for frames and $150 for contacts every year.
Health insurance
Life insurance
Allwyn offers employer-paid life insurance to all full-time employees with 2x an employee's annual salary.
Wellness programs
Team workouts
Allwyn's team fitness initiatives include weekly In-office yoga.
Mental health benefits
Transgender health care benefits
Financial & Retirement
401(K)
401(K) matching
Allwyn's 401(k) retirement plan matches 100% of an employee's contributions up to 6% of their annual salary, with immediate vesting for matched contributions.
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family is of the greatest importance and we want our employees to have adequate time off to care for and bond with a newborn, newly adopted or newly placed child. Allwyn offers 6 weeks of time off
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
At Allwyn, we recognize the importance of time off from work to relax, spend time with family, enjoy leisure activities, take care of yourself when you are sick, etc. We provide generous PTO.
Paid volunteer time
Allwyn is committed to supporting our communities and provides employees 2 paid days per calendar year to volunteer at the nonprofit organization of their choice.
Paid holidays
Flexible time off
Floating holidays
Bereavement leave benefits
Hardship benefits
Office Perks
Commuter benefits
Qualified Transportation Accounts - QTAs allow employees to set aside pre-tax funds used for eligible transit and parking expenses related to commuting to work.
Company-sponsored outings
Some meals provided
Company-sponsored happy hours
Happy hours are hosted by the building once per week.
Recreational clubs
Relocation assistance
Fitness stipend
Mother's room
Onsite gym
Free onsite gym, divvy bike membership, yoga classes, meditation workshops, & in-house chair massages.
Professional Development Benefits
Job training & conferences
Allwyn offers a wide range of training programs to all employees, including, eLearning, onsite training courses to enhance job-related skills and access to job-related conferences and seminars.
Tuition reimbursement
Allwyn offers a Student Loan repayment option to all employees after 90 days.
Lunch and learns
Promote from within
Continuing education stipend
We offer every team a Learning and Development budget to continue taking classes, getting certifications, or attending conferences and seminars.
Continuing education available during work hours
Allwyn allows employees to set aside 10% of working hours for learning.
Online course subscriptions available
Paid industry certifications

Additional Perks + Benefits

Free onsite gym + divvy bike membership, immediately vested in 401k with 6% match, Student Loan Repayment benefit, Allwyn Champions & Game Changer staff awards, a rotational program for recent grads, engagement portal for pre-boarders, robust onboarding program + large L&D budget

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