Global Marketing Campaign and Demand Generation Manager

| Chicago

Being a Global Marketing Campaign and Demand Generation Manager at iManage means…

You are a passionate and experienced Marketing Campaign and Demand Generation Manager who can lead our business growth into Enterprise and SMB Markets. You will act as the CEO of the campaign, converting the buyer journey plan into a rich set of activities and content that drives engagement across all marketing channels. You will act project manager across Product Marketing, Brand, Marketing Automation team and Sales to develop and execute audience centric campaigns that drive leads and achieve measurable growth.

You will have a deep understanding of how to engage multiple personas across a long buying cycle (6-18 months) and experience building tactics and collateral that drive conversion at each step of the journey to all levels of audience from C-Suite to IT to End-Users.

Working with the marketing operations team, you will be hands-on, applying your marketing automation knowledge and analytical skills to leverage data from several sources to measure customer intelligence in order to both develop, measure, tune and predict campaign success.
 

iM Responsible For…

  • Campaign Strategy/Planning: Leading the planning, development and execution of segment campaign activities that deliver the business quarterly objective presented by product and brand leadership.
  • Audience Expertise: Providing expertise to identify the appropriate account targets, messaging, value propositions, creatives, content, and collateral. Develop recommendations and guidance on effective methods to target markets based on past results and new research.
  • Marketing Execution: Developing and executing compelling, high-impact campaigns, content and global Account-Based Marketing (ABM) programs across multiple channels to successfully engage target accounts and generate pipeline/ opportunities for the sales force.
  • Sales Segment Alignment: Aligning marketing with sales to ensure demand generation campaigns and ABM programs are synchronized with business priorities, objectives and goals. Meet regularly with sales to provide ongoing communications and updates.
  • Content Development: Engaging internal and external resources to develop marketing assets and tools to help develop and convert opportunities throughout the buyer journey. Write basic content as needed.
  • Collaborate/Project Management/Virtual Team lead: Acting as the campaign virtual team lead to collaborate with other members of the marketing team (such as product marketing, brand, PR, Social, Events, Field, Operations, Content) to ensure successful execution.
  • Reporting and Analytics: Helping to deliver insightful reporting and analytics that shows how marketing programs impact revenue; define and track key metrics to optimize marketing campaigns, help with dashboards, and deliver ad-hoc analyses as needed.
  • Learning/Best Practice: Staying on the cutting edge of marketing best practices by researching the latest trends and gathering new ideas from industry analysts and experts, vendors/agencies, and peers/competitors.

iM Qualified Because I have…

  • 6+ years of experience in enterprise software marketing, likely having spent time in Demand Generation, Operations or Product Marketing functions at organizations.
  • Revenue Growth - A successful history of developing and executing demand generation and pipeline-building marketing programs and campaigns (including digital and direct marketing, events, etc.), at global level (preferred).
  • Data Driven - Experience in leveraging customer analytics and insights data to guide marketing plans and to properly target prospects.
  • Sales Partnership - Deep experience working with sales organizations; demonstrated ability to align sales and marketing on common goals, objectives and actions.
  • Project Management – The ability to lead virtual, cross-functional teams with strong project management skills.
  • Influencer – A mindset that thrives in a dynamic, highly matrixed environment and are comfortable exercising influence without authority to align teams around your marketing objectives.
  • Team-manship – Experience as a team-oriented, motivated self-starter with relationship building skills. I will approach challenges with a sense of humor and a positive attitude to do what’s right.
  • B2B SaaS Buying Cycle - Familiarity with B2B growth models and complex buying cycles and have experience in with multi-product organizations that sell into SMB as well as C-Suite, IT and Professional End-User audience.
  • A long-term strategic mindset, and am pragmatic about translating product strategy into audience centric campaign marketing execution.
  • Hands-On Experience with Marketo and Account-Based Marketing (ABM) strategies, tactics, and technologies.


About Us

iManage combines artificial intelligence with content and email management to free, secure, and understand information. Over 3000 companies and 1 million users worldwide rely on our market-leading software to share and protect their most valuable data. Our work is not always easy but it is ambitious and rewarding.

So we’re looking for people who love a challenge. People who are happiest when they’re solving problems and collaborating with the industry’s best and brightest. In exchange, we’ll make sure the work you do here is worth doing. That’s the iManage way. It’s how we do things that might appear impossible. How we develop our employees’ strengths and unlock their potential. It’s how we find meaning in everything we do.

Whoever you are, whatever you do, however you work. Make it mean something at iManage.


 

Learn more at: www.imanage.com

Please see our privacy statement for more information on how we handle your personal data: https://imanage.com/privacy-policy/

Read Full Job Description

Technology we use

  • Engineering
  • Sales & Marketing
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • AngularFrameworks
    • CassandraDatabases
    • Maria DBDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • RedisDatabases
    • MarketoLead Gen

Location

Located a short walk from Chicago's major train stations and transit lines. Not to mention just down the street from West Loops trendiest restaurants!

An Insider's view of iManage

How would you describe the company’s work-life balance?

When it comes to work-life balance, life comes first, and our company knows this. It's great that I can take the time I need off to enjoy the "life" side.

Dave

Business Development

How do you collaborate with other teams in the company?

We have a very open environment and believe ideas can come from anyone independent of seniority. We are constantly learning and evolving as an organization, and encourage our teams to have a deep hunger for learning. We are constantly innovating and introducing new mechanisms to improve efficiency through machine learning and AI and concepts.

Mohit

CTO

How does the company support your career growth?

I learn something new everyday and I love that! iManage rewards growth with continuous opportunity for advancement and learning. Everyday is a day to tackle new challenges. I get to solve the industries toughest problems by using the latest cloud technologies.

Jaritza

Cloud Support Engineer

What is your vision for the company?

Our mission is to create a workplace that enables our employees to thrive and be happy. An environment where they can be their best selves, to grow professionally and intellectually. You are able to learn and try new ways of doing things; for example leveraging the latest technologies and applying them to solve interesting problems for our clients.

Neil

CEO

How do your team's ideas influence the company's direction?

Employees are given the freedom to expand and define their role. Everyone has their personal brand, and you can actually see how each individual plays an important part in our continued growth.

Grace

Program Manager

What are iManage Perks + Benefits

iManage Benefits Overview

Compensation and Benefits:
We offer competitive salaries based on market data. Our benefits include Health/Vision/Dental/Life insurance, 401k matching, performance bonuses, flexible working environment, and generous PTO.

Company Culture:
We have a collaborative open floor plan, casual dress code, company outings and team activities, happy hours, and offer commuter benefits!

Opportunity to learn new skills:
We're working with the latest tech, and you have the opportunity to work with the best and brightest. We offer training & development, lunch and learns, and constantly invest in our people. We also support getting qualifications and networking.

And More...
- Centrally located offices just short walks from major transit stations!
- We are in rapid growth stages, expanding FAST with no plans to slow down soon!
- Free snacks, breakfast on M/F, drinks + beer/wine
- Game room + Ping Pong table

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
iManage's team fitness initiatives include group Triathlon/Marathon training, step challenges, and more!
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
iManage offers pre-tax commuter benefits for all employees
Company Outings
Free Daily Meals
We provide free bagel breakfast on Monday, and Friday. Tuesday's we have Cereal or Oatmeal options. Wednesday's we offer healthy snacks in the afternoon! Thursday's are fresh fruit delivery days.
Game Room
iManage's game room is filled with Ping Pong, Foosball and many board games. Play at your own risk; The ping pong table gets COMPETITIVE!
Stocked Kitchen
Some Meals Provided
Breakfast provided a few days of the week! We also get healthy snack options delivered on Wednesdays.
Happy Hours
Professional Development Benefits
Job Training & Conferences
Every year we set aside a budget for each department to spend on further education and development opportunities. Continuous learning is core to who we are!
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

Every year iManage nominates an "Employee of the Year" award; where the winner is awarded a stipend to spend on a trip of their choosing. Our most recent winner went to Hawaii all expenses paid!

More Jobs at iManage24 open jobs
All Jobs
Data + Analytics
Design + UX
Dev + Engineer
Marketing
Operations
Project Mgmt
Sales
Developer
new
Chicago
Developer
new
Chicago
Developer
new
Chicago
Operations
new
Chicago
Marketing
new
Chicago
Developer
new
Chicago
Project Mgmt
new
Chicago
Project Mgmt
new
Chicago
Design + UX
new
Chicago
Developer
new
Chicago
Developer
new
Chicago
Developer
new
Chicago
Developer
new
Chicago
Operations
new
Chicago