Growth Marketing Manager, Paid Social at Catch Co.

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Position Overview:

Catch Co. is looking for an experienced and motivated Growth Marketing Manager to execute an ambitious agenda and roadmap. This role will drive company growth through a rigorous and data-based approach to paid marketing. You will manage paid marketing campaigns on Facebook, Instagram, Snap, and emerging platforms like TikTok. This role reports to the Director of Performance Marketing and will collaborate closely with vendors and a range of cross-functional peers to maximize results. The ideal candidate will have deep paid marketing domain expertise, comfort with a data-driven approach to execution, strong interpersonal skills, and a creative mind.

What you will do:

  • Manage accounts to a CAC goal and maximize new customer growth across multiple Catch Co. brands and various digital platforms, including Facebook, Instagram, Snap, and emerging players like TikTok.
  • Own all aspects of campaign setup, optimization, troubleshooting, and reporting with a sustained focus on CAC efficiency and scalability.
  • Collaborate with internal Creative and Brand/Product teams along with external agency resources to develop relevant marketing assets.
  • Develop, execute, and maintain a testing roadmap spanning creative, audience, and placement types. Take a hypothesis-driven approach to A/B testing to isolate drivers and constantly iterate to improve campaign performance.
  • Analyze channel performance and develop a reporting process to share out results internally.
  • Stay abreast of trends and innovations across the paid media landscape and partner with the rest of the Marketing team to refine our approach as needed.

What experience you need: 

  • At least 3 years of experience managing in-house paid social acquisition campaigns
  • Experience managing channel budgets of $100k+ a month
  • Experience managing campaigns to ROAS, ROI, or CAC targets 
  • Strong functional understanding of various test-and-learn methodologies (e.g., A/B testing) and their application to marketing activities
  • Ability to analyze data within Excel and channel-side and translate those insights into actionable opportunities.

What will make you successful:

  • Data proficiency and comfort in making data-informed decisions.
  • Dependability and a strong sense of personal accountability.  
  • Excellent written and verbal communication skills.

What is Catch Co?

At Catch Co, our purpose is to rescue humanity from the indoors by connecting them with America’s top outdoor sport: fishing. More than 50 million Americans fish every year and Catch Co is the industry leader in creating products, content, and experiences that modern anglers love. Most importantly, we aim to be the industry’s most data-driven and customer-centric company.

We are building 3 unique businesses to deliver on that mission:

  1. Mystery Tackle Box - Founded in 2012, MTB is the most popular fishing subscription service in the world, with over 5 million boxes shipped (and counting!).
  2. Karl’s Bait and Tackle - Launched in 2018, Karl’s is a unique and exciting ecommerce experience that brings the local tackle shop to the Internet.
  3. Catch Co. fishing products - Catch Co also designs and develops some of fishing’s most popular and innovative brands and products, sold online and in retail throughout the world.

To support these businesses, we have built a best-in-class foundation of creativity, technology, data, and a fun and supportive culture. We have also built durable partnerships with some of the industry’s most impactful content creators, influencers, product designers, and more. 

As we execute against our mission, our team members remain curious, action-oriented, and collaborative. If that sounds like you, we would love to meet you.

Everybody can fish with us! 

These are our core values:

  • Passion: We love what we do and we take pride in our work.
  • Action: We work hard to get stuff done, with urgency.
  • Optimism: We believe that we will succeed, and we are willing to keep trying new things.
  • Honesty: We tell it like it is, communicate issues, take accountability and use data to make decisions. We are transparent with customers, partners and employees.
  • Curiosity: We look for ways to make things better. We focus on solutions, not problems.
  • #happydance: We create happiness for our customers and for each other.

Our culture is fast-moving, hardworking, welcoming and friendly, and we keep our calendar full of opportunities to learn from coworkers and foster community. We love a good team event (like trivia or Quiplash), continued learning (fireside chats led by colleagues), and niche Slack channels like #mlb, #bachelor, #unpopular_opinions, #badjokes and #smallwins.

Catch Co. is passionate about creating an inclusive workplace that promotes and values diversity. We are proud to be an equal opportunity employer. Catch Co. recruits, employs, trains, compensates and promotes without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other protected status.

Unfortunately, visa sponsorship is not available at this time. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavascriptLanguages
    • PHPLanguages
    • RLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • JestFrameworks
    • Node.jsFrameworks
    • ZendFrameworks
    • MariaDBDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • LookerAnalytics
    • CanvaDesign
    • IllustratorDesign
    • PhotoshopDesign
    • SolidWorksDesign
    • AsanaManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • Monday.comManagement
    • TrelloManagement
    • WordpressCMS
    • SendGridEmail


Our HQ and engineering lab are located in Chicago's trendy West Loop neighborhood, but our culture is now remote-first. With the exception of our industrial designers, we have a fully distributed team across the United States!

An Insider's view of Catch Co.

What's something quirky about your company?

Catch Co has its very own Spirit Week where all of the employees are split into houses and compete in all sorts of digital games, trivia, bingo, tackle rigging competition and even photo scavenger hunts. Nothing like some friendly competition with your co-workers!


In-House Multimedia Associate

What does your typical day look like?

In my role, I talk to a lot of customers and fans. Whether it’s through discussion threads or in quick interactions on the feed, I’m always listening, supporting, and learning from our community.


Community Manager

What makes someone successful on your team?

I can't help but agree that Catch Co.'s core values are a great baseline for success on any team within our company. Particularly for our team, I focus on curiosity and honesty - traits that ensure that we're constantly wondering about how to grow/improve while providing accurate information.


Data Strategy Analyst

What is your vision for the company?

Catch Co. is trying to build a next generation fishing company and our purpose is to rescue people from the indoors. In service of this, everything we create is driven by inclusivity, sustainability, simplicity, design and fun.



What’s the vibe like in the office?

It's a home, it's recess, it's a family, and it's an incredibly supportive and collaborative team.


Sr. Director of Product Design

What are Catch Co. Perks + Benefits

Catch Co. Benefits Overview

"Take what you need" Paid Time Off (PTO) policy
11 paid holidays yearly
Fully distributed team (most employees may work from anywhere in the United States!)
WFH Stipend & Monthly Internet Stipend
Flexible working schedule
Two 4-day company retreats per year
Medical, Dental and Vision Insurance - we cover 80-100% of the premium for yourself and your dependents
Generous paid parental leave
Employee Assistance Program (EAP)
Employee Resource Groups (ERGs)
Health Savings Accounts and Flexible Spending Accounts
Employer-sponsored disability insurance
Employer-sponsored life insurance
Employee discount program
Gym discount plan (Chicago only)
401(K) plan
Pet insurance
Pre-tax commuter benefits
Free Karl's Club membership, $100 of store credit and free swag
And more!

Volunteer in local community
We have partnered with several organizations, including the Special Olympics, and often organize waterfront clean-ups in our community.
Partners with Nonprofits
Catch Co Gives Back is a quarterly initiative where we donate a portion of our ecommerce proceeds to a nonprofit organization that aligns with our values:
Friends outside of work
Eat lunch together
Intracompany committees
The Catch Co Culture Committee is a volunteer-based group of employees who meet monthly to plan events, initiatives and new ways to make Catch Co a great place to work.
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Unconscious bias training
Our Hiring Manager and Interviewer training curriculums highlight the importance of eliminating conscious and unconscious bias from the hiring process.
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
As part of True Venture's portfolio, we are able to participate in their ERGs for women and Black employees interested in seeking support, conversation and a sense of belonging
Hiring Practices that Promote Diversity
We've structured our hiring process to eliminate potential unconscious bias and rely on data to ensure we hire A-Players based on performance alone. We truly believe that "everyone can fish with us"!
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Catch Co offers long- and short-term disability insurance for all full-time employees. We cover 100% of this premium for you and your dependents.
Dental Benefits
Catch Co offers three dental insurance plans to choose. We cover 100% of the basic plan's premium for you and your dependents.
Vision Benefits
Catch Co offers a vision insurance plan, and we cover 100% of the that plan's premium for you and your dependents.
Health Insurance Benefits
Catch Co offers three health insurance plans through UnitedHealthCare. We cover 100% of the HSA plan and 80-90% of the PPO plans' premiums for you and your dependents.
Life Insurance
Catch Co offers employer-sponsored life insurance for all full-time employees. We cover 100% of this premium.
Pet Insurance
We provide an optional pet insurance plan, one of our most popular benefits!
Wellness Programs
We have a discount program with Chicago Athletic Club, and are searching for a nation-wide chain to partner with as well!
Mental Health Benefits
Our health insurance plans through United Healthcare provides coverage for mental health providers.
Retirement & Stock Options Benefits
Company Equity
Certain employees may be granted company equity as part of compensation.
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
We encourage all team members to work with their manager and decide on a schedule that is right for them and their team!
Remote Work Program
With the exception of our in-house industrial designers and engineers, our team is fully distributed across the country.
Family Medical Leave
Catch Co offers up to 12 weeks of unpaid, job-protected leave per year, as well as maintained health benefits, for any employee eligible under the Family and Medical Leave Act (FMLA).
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Catch Co provides a pre-tax commuter benefits program.
Company Outings
Catch Co hosts two yearly retreats for the entire company to gather together! Teams also meet in-person regularly throughout the year to encourage collaboration and foster relationships.
Stocked Kitchen
For those who still need to go into the office or lab, we make sure to have the kitchen stocked with food and beverages!
Happy Hours
Because we are a remote-first team, we offer *virtual* happy hours throughout the year! These often include a game or activity, like trivia or bingo.
Pet Friendly
Dogs are allowed in our HQ and are always MORE than welcome to make an appearance in our virtual meetings. We have a dedicated #pets channel where we share photos and offer pet insurance.
Recreational Clubs
Our beach volleyball team in Chicago might not win every week, but we're always having the most fun on the court!
Home Office Stipend for Remote Employees
All employees receive a generous one-time stipend to set up their home office. Employees also receive a monthly internet stipend to ensure we all have the resources to work & communicate efficiently!
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Catch Co provides an opportunity to apply for tuition reimbursement to take courses or certifications that will help you grow as a professional.
Diversity Program
Lunch and learns
Our "fireside" program gives all employees an opportunity to share and teach what they are passionate about!
Promote from within
Continuing Education stipend

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