Head of Mobile Acquisition

| Remote

The role.

We are looking for a seasoned performance marketing leader with deep knowledge in mobile acquisition channels, including Google UAC, Display, Youtube, Paid Social, and DSP. In this position, you'll own the P&L for mobile acquisition spanning multiple products while scaling and leading a team of performance marketing managers. You will interact with product, data science, actuary, and brand team leaders and provide recommendations to the leadership team on marketing investment strategy to continually improve efficiency and unlock new opportunities. 


Location: Columbus, OH or Remote (U.S. only)

What you'll be doing.

    • Own marketing performance across the umbrella of mobile acquisition channels (Google UAC, Display, YouTube, Paid Social, DSP, etc.), spanning multiple products and platforms (app and web).
    • Define and execute the overarching growth strategy and measures of success across these channels.
    • Lead a team of growth managers, analysts, and coordinators to achieve growth and marketing efficiency targets, optimizing campaigns to maximize customer LTV.
    • Identify new channels to scale while executing new targeting strategies to unlock new customer segments. 
    • Own partner relationships and influence their product roadmaps, negotiate favorable commercial terms, and secure account support and resources to have the first-mover advantage of new product features as they are built.
    • Partner with the finance and actuarial teams to generate monthly/quarterly forecasts and state-level growth plan.
    • Partner with the Head of Demand Capture to ensure channel-specific objectives complement the team-wide monthly marketing plan.
    • Scale team, including building talent pipeline, hiring team, and building the foundation for consistent, scalable processes as the org grows. 
    • Lead and project manage cross-functional working groups to drive high impact initiatives that support company-wide strategic goals.
    • Build strong relationships with key cross-org stakeholders to help build integrated programs (Brand Marketing, Content Marketing, Social Media Marketing, Partnerships).
    • Work alongside product team counterparts to drive conversion rate optimization across the entire funnel.

What we're looking for.

    • 5-10 years managing channels such as Google UAC, Display, Youtube, Paid Social, and DSP for high growth companies with a multi-million dollar annual marketing budget. 
    • Proven experience rapidly and efficiently scaling marketing spend in a rapidly changing environment while onboarding new channels and unlocking new customer segments; specific expertise in scaling and unlocking new direct response mobile app channels.  
    • Exceptional leadership skills and naturally collaborative; track record of building high-performance marketing teams. 
    • Deep knowledge of online advertising and ad tech space; robust understanding of online advertising best practices.
    • Quantitative mindset, ideally with a strong technical background and education (degree in a quantitative area such as computer science, applied mathematics, econometrics, or one of the physical sciences a plus).
    • In-depth understanding of customer LTV and segmentation. 
    • Experience with API-based programmatic buying, preferably working with technology teams directly integrating with major search engines or ad exchanges. 
    • Direct-to-consumer marketing experience in insurance and/or a high growth tech company is a plus.
    • Proficiency with SQL, Python, and advanced Excel skills a plus.
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • React NativeLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases

An Insider's view of Root

What does your typical day look like?

A quick standup followed by opportunities for both pairing and soloing. Maybe an occasional design meeting or retrospective. My team sits at the intersection of a lot of technologies so the day-to-day work varies. There's time carved out to learn technologies that are new to me and to help lead others with the technologies that I already know well.


Senior Software Engineer

How does the company support your career growth?

I think the emphasis on team rather than personal responsibility makes Root a great place to grow. Engineers aren't concerned with producing their "own" work at the exclusion of helping others. Engineers at Root also just love problem-solving and step up to whatever problems I come to them with.


Software Engineer

What are Root Perks + Benefits

Root Benefits Overview

Our benefits exist to support exceptional employees in doing their very best work. We have full health, vision, dental insurance and we cover 100% of the premiums for employees and 75% for dependants.

Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Root employees can contribute up to $2700 annually to their FSA.
Dental Benefits
Our dental plan covers $1250 of expenses.
Vision Benefits
The vision benefits plan covers 100% for annual eye exams with $130 for glasses and contact lenses.
Health Insurance Benefits
A health insurance plan that provides for you and your family.
Life Insurance
Employer-paid for life insurance is equal to 60% times an employee's annual salary.
Pet Insurance
Pet insurance that protects your four-legged loved ones.
Retirement & Stock Options Benefits
401(K) Matching
Root contributes the equivalent of 3% of your salary to your 401(K) regardless of your contribution.
Company Equity
Root offers incentive stock options that vest over a 4-year period for all of our Engineering roles.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. Root also provides 6 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Root provides employees with a flexible work schedule but our core hours are generally 9-5.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Root offers up to $100 a month for qualified commuter expenses.
Free Daily Meals
We provide catered lunch every day.
Stocked Kitchen
Root has a stocked kitchen of snacks and drinks. Everything you need to do your very best work.
Relocation Assistance
We offer competitive relocation packages.
Professional Development Benefits
Job Training & Conferences
Root has a continuing education budget for conferences, online resources, and certifications that are related to their work.
Lunch and learns
Root hosts weekly lunch and learns from
Cross functional training encouraged
Promote from within
Time allotted for learning
We have 12 hack days a year for engineers to explore new technologies or build things that aren't prioritized on our product roadmap but pique their interest.

Additional Perks + Benefits

Our carefully curated benefits and perks exist to empower our employees to do their very best work by bringing their authentic selves to work every day.

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