Head of Revenue Marketing at ActiveCampaign

| Chicago
!Sorry, this job was removed at 12:17 p.m. (CST) on Wednesday, March 11, 2020
ActiveCampaign’s category-defining Customer Experience Automation Platform helps over 90,000 businesses in 161 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful orchestration, segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign’s customers use its 300+ integrations including Shopify, Square, Facebook, Eventbrite, and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in both Marketing Automation and CRM All-In-One on G2.com.
As the fastest-growing SaaS company in Chicago, we are scaling rapidly to keep up with market demand. We are growing all of our teams and looking for people who share our values, deliver innovation frequently and join us in our mission to grow our customer base from 90,000 today to millions.
This newly-created role, reporting to the Chief Marketing Officer, will build upon ActiveCampaign’s explosive growth by building upon the 90,000+ SMB customer base, introducing our premiere product to an even larger audience.
This role drives revenue growth by acquiring, activating and retaining customers, and rapidly iterating on our growth strategy. This role owns the growth marketing strategy and execution of that plan along with the associated budget. This person will own KPIs, data-driven insights and analysis on a global basis that aligns with the company’s ongoing commitment to the target customer base, its engagement and optimal conversion of prospects to customers. This role also encompasses a very global plan and mindset, recognizing the existing and probable increasing ActiveCampaign global footprint.

What your day could consist of:

  • Own and build upon the company's growth plan, driving revenue by acquiring and retaining engaged and new customers.
  • Optimize the paid and organic acquisition revenue funnels.
  • Identify strategies that go beyond top of funnel and the customer journey.
  • Ensure we are marketing to the right people, through proactive outbound and nurturing campaigns.
  • Work closely with the Sales organization to optimize lead flow.
  • Build a strong team of product marketing professionals who are passionate, committed and dedicated to the ActiveCampaign customer base. 
  • Mentor, lead, and provide feedback to the revenue marketing team, ensuring high-performance, career development and a healthy work environment. 
  • Stay proactively involved in and aware of growth marketing and demand generation (and SaaS industry overall) trends. 
  • Be a thought leader and active participant internally and externally, spreading knowledge and awareness.
  • Work effectively and collaboratively with the other marketing teams including product marketing, brand/creative, operations, and communications to drive growth and brand and product positioning.

What you'll need:

  • 8+ years' related experience in a performance or growth marketing leadership roles for a fast-scaling B2B or B2C SaaS company
  • Experience in a high volume customer acquisition environment, ideally with Freemium of free trial
  • SMB focus and passion for SMB’s
  • Martech experience is ideal
  • Extensive global customer acquisition experience with regional footprints
  • Extensive knowledge and experience in successful multiple customer acquisition strategies and channels
  • Broad experience across marketing channels (e.g. display and paid media, search, social and email), customer lifecycle management, and expert knowledge of marketing analytics platforms
  • Ability to prioritize, problem solve, multi-task, and work independently in a dynamic, rapidly changing workplace
  • Proven experience effectively working and engaging with other teams including product/engineering and customer-facing
  • Demonstrated commitment to mentoring, coaching, and leadership that empowers progressive teams, while gaining the respect from cross functional teams
  • Ability to set strategy but willingness to dive into details with the team
  • Charismatic and authentic leadership

ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. We'll share all the details later on but in summary: comprehensive health and wellness benefits including no premiums for employees on our HSA plan, open time off plan, generous 401(k) matching with no vesting, lunch and endless snacks/ beverages, reimbursed commuting, education budgets, ongoing learning and development, a proactive approach to diversity and inclusion, career pathing and lots of swag. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • jQueryLibraries
    • DjangoFrameworks
    • Ember.jsFrameworks
    • FlaskFrameworks
    • LaravelFrameworks
    • MySQLDatabases
    • TrelloManagement
    • ActiveCampaignCRM

Location

Beautiful Chicago Loop Office overlooking State Street with views of the lake and Millennium Park and is minutes from the Metra & CTA.

What are ActiveCampaign Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Managers identifying as female make up 45% of leadership. VP exec group is 50% diverse.
Unconscious bias training
Someone's primary function is managing the company's diversity and inclusion initiatives
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Senior leadership is eligible to participate in the equity plan
Performance Bonus
Certain teams and leadership roles are eligible for performance bonuses based on metrics and KPI's
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. We also provide 3 weeks of leave for the secondary caretaker.
Flexible Work Schedule
We trust our employees to get their work done and manage their personal/family/social and work time responsibly
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
ActiveCampaign sponsors semi-annual family events.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Our employees receive three days of company-paid volunteer time per year, in addition to company-sponsored giving back events
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
We provide monthly CTA and Metra pre-paid transit benefits plus free annual DIvvy Bike memberships
Company Outings
Free Daily Meals
Game Room
Our game room includes Ping Pong, Pool Table, Foosball, Shuffle Board, Video Games and basketball
Stocked Kitchen
When we say stocked, we mean stocked
Some Meals Provided
Lunch stipends are provided every day, delivered onsite via Fooda. Breakfast is available with cereal, yoghurt, toast, fruit.....
Happy Hours
Recreational Clubs
Our employees are sporty. We sponsor AC teams such as bowling, softball, kickball.
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Online course subscriptions available
Paid industry certifications

Additional Perks + Benefits

Daily Catered Lunches through Fooda. Free onsite baristas. Open Vacation Policy. Dual monitor & stand-up desk workstation. FOND Membership. Bonus.ly Peer Recognition Program. Flexible Work/Life Balance. Many easy ways to give back to the community. Onsite gym at very low cost. Roofdeck with lake views. Game rooms. Beer and wine on tap. Endless snacks. Amazing parties.

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