Insurance Marketing Solutions Advisor
What We'll Bring
Insurance Marketing and Prefill Product Advisor - In this position you will oversee Prefill and also support other marketing solutions. You will provide product level strategic value while also supporting customers with our insurance solutions.
What You'll Bring
Additional Job DescriptionAdditional Job Description
Product Research - Apply your industry marketing knowledge to provide a comprehensive assessment to assigned product(s) related to market need, revenue potential, profitability, pricing, product life cycle, use cases, gaps, positioning and promotion strategy; bring new marketing product ideas to the table that leverage TU’s unique value proposition and strengths, while benchmarking against competitors. Contribute to the long-term strategy of insurance marketing products and the 3 year planning process.
Product Development & Management – Oversee all phases of assigned marketing product development and launch, including CBA development, concept reviews, legal and compliance review, GTM strategies and collateral development. Be primary product owner for Insurance Prefill helping define current product and grow suite of offerings.
Sales Support – Collaborate closely with sales team to identify product gaps, opportunities and provide subject matter expertise as needed with customers; participate in client-facing meetings or conferences with sales and other TU groups; develop sales collateral for marketing products; support marketing sales and account management to ensure products are effectively launched and set up for success.
Internal Collaboration - Serve as a subject matter expert on all marketing products; work with market planners to align on strategy, identify and create incremental marketing products for emerging markets such as Prefill, ITA and Commercial; work closely with data science team to prioritize and collaborate on analytical/model R & D efforts; work with Media and Marketing Services to ensure insurance vertical needs are supported on assigned products.
Vertical Marketing Representation - Contributes to thought leadership activities including annual customer summit; present as needed on marketing product development at conferences and/or at cross-organizational internal meetings.
Impact You'll Make
This position will be accountable for oversight of our Prefill product as well as our other core product suite.