Integrated Marketing Communications Specialist/Copywriter
About Beyond Finance
Beyond Finance is an exciting next generation Financial Services company with offices in Chicago IL, Beverly MA and Houston TX. We provide financial products that are simple and transparent that aim to improve people’s lives. As the consumer debt market continues to grow in the United States; we made it our objective to create a transparent and fair debt management services that are customized to the consumers’ individual circumstances.
Our Leadership team is comprised of individuals who have extensive experience and expertise in the financial services and debt management spheres. We are reinventing the market by investing in innovative technologies to better identify and target the market segment. At the same time, extensive market research also enables us to customize our products to better service our clients. Our workforce is a community made up of celebrated, diverse backgrounds working towards the common objective of developing something transformational for the debt settlement industry.
About The Role
At Beyond, we are expanding our marketing, channels, and content. We are looking for a writer expert (Integrated Marketing Communications Specialist/Copywriter) to join our marketing team, enrich our campaigns, and make an immediate impact with new web pages, blog posts, program guides, email and marketing copy.
Integrated Marketing Communications Specialist/Copywriter) responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types, proofreading articles before publication, and monitoring key competitor content. Ultimately, you'll deliver quality writing pieces that appeal to our audiences, attract customers, ensure consistency, and boost brand consideration.
We’re looking for lucid thinker that writes in a personal, trustworthy, and authentic tone. We’d like someone that empathizes with our clients, understands the difficult situation they’re in and can write helpful advice with the goal of enrolling them into our services. We’re looking for an A-player that coordinates with the team, drives results to completion, and is accountable for their content communicating effectively and achieving our organization’s conversion goals.
This is an on-site role located in downtown Chicago.
Only applicants with a submitted cover-letter will be considered. Please include a paragraph or two explaining how you would pitch debt relief services to our clients in a blog article or an email. Include the phrase: “get out of debt” somewhere in your cover letter.
What You’ll Do
- Research industry-related topics (combining online sources, voice of customer information, and studies)
- Write clear marketing copy to promote our program/services
- Prepare well-structured drafts based in part of consistency with existing content
- Proofread and edit content before publication
- Submit work to stakeholders for input and approval, including project owner and Legal/Compliance Department
- Coordinate with marketing and design initiatives to illustrate articles
- Review and revise as needed select direct marketing copy - email, direct mail
- Conduct keyword research and use SEO guidelines to increase web traffic. Work closely with Digital Marketing Manager to ensure alignment.
- Promote content on social media based on an understanding of our customer base
- Identify customers' needs and gaps in our content and recommend new topics
- Ensure all-around consistency (tone, style, brand personality, fonts, and images)
- Review performance metrics around content & copy
- Constantly work to improve readability, interest, engagement, and effectiveness of content
What We Look For
- Must possess excellent writing and editing skills in English
- Proven track-record as a Content Writer, Copywriter or similar role--Client or Agency background accepted
- Experience producing content across multiple marketing channels
- Portfolio of published articles
- Research using multiple sources
- Familiarity with web publications
- Hands-on experience with Content Management Systems (e.g. WordPress) preferred
- Ownership of results. Ability to meet deadlines and manage multiple projects. Remain flexible as priorities change.
- Degree in Marketing, English, Journalism, or related field preferred