About Kin

Notice: Due to the current circumstances of the COVID-19 pandemic, Kin Insurance has shifted to a remote workforce. While we hope to return to the office sometime soon, our priority is to maintain safe and healthy working conditions for our staff. For that reason, we will continue to operate, interview, and hire on a remote basis until further notice.

Kin Insurance exists to change home insurance from what it is to what it should be. We do this by applying data science and analytics to make decisions, automation to reduce redundancies and unnecessary costs, and innovative thinking to change the way customers interact with and get value from their home insurance provider. We do this because we wholeheartedly believe that customers deserve better from their insurance. 

Currently four years old, Kin began with the notion that technology could improve our industry, so we started by researching the most important part of our business: the customer. After building our platform from the ground up, we launched the Kin Interninsurance Network, a customer-owned carrier in Florida. By applying our vision for a data-driven, technology-forward insurance company, we are able to offer customers affordable insurance in a straightforward, simplified approach. In 2020, Kin is continuing to grow in Florida while expanding into other states. 

While our approach to home insurance makes us a unique business, the people and culture at Kin are what make us special. We are problem solvers, collaborators, builders, and empathizers who care about one another and have a passion for creating positive change. We each bring a diverse array of experience to Kin that fuels a passion for learning and growth that we foster as a company. 

So, what’s the role?

As Kin continues to rapidly grow our business, we have the need to expand our marketing team, and are creating a stand-alone lifecycle marketing role. This individual will develop, test, and implement email, SMS, and social media campaigns designed to engage, educate, and nurture customers while driving traffic to Kin. The lifecycle marketer will partner with our Content and Design teams on campaigns, lending an analytical, data-centric approach optimizing customer engagement outcomes. This is an opportunity to build and own a new function that will have a direct impact on company revenue and growth. 

A day in the life could include:

• Testing, analyzing, and reporting results of email,SMS and other communication campaigns
• Developing automated messaging triggers for prospective customers
• Collaborating with Kin’s Content Director to create and update customer profiles and produce customized content journeys
• Identifying opportunities to leverage Kin’s content across customers’ full lifecycle
• Analysis of consumer buying behaviors in home insurance markets
• Customizing communications for various market and customer segments
• Identify opportunities to offer our partners’ products and services to Kin’s customers
• Generating passive sales and new business opportunities

I’ve got skills...but do I have the necessary ones?

• 2+ years ownership of email, SMS, and/or database and lifecycle marketing strategy and operation
• Passion for customer-centric marketing
• Ability to develop programs from scratch 
• Data-focused approach
• Marketing Automation platform experience required
• Experience working closely with sales and business development teams
• Channel management experience is a plus
• Experience working at an agile, fast-paced growth-stage company a plus

Oh, and don’t worry, we’ve got you covered. 

Being in the insurance industry, we recognize the importance of comprehensive benefits for you and your family. That’s why we provide a variety of options and coverage levels to customize a plan that’s right for you. 

Medical

Dental

Vision

Commuter Benefit Plans

Flexible PTO

Flex Spending Accounts

401k

Disability Insurance

Life Insurance 

Onsite gym membership

Sodas, unlimited flavored waters, coffee

These are just some of the benefits and perks we provide!