Manager, Digital Marketing Demand Generation

| Chicago
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We are a newly established Marketing Team on a mission to create a client-centric and value-driven ecosystem within and beyond cleverbridge in order to uncover and seize new business, product & service opportunities.

Our team is on a journey to define and deliver a complete marketing stack for cleverbridge. With our new brand identity, account based marketing, social selling and product strategy we’ve already achieved initial tangible results. Now we need your expertise to drive our marketing momentum and create value for cleverbridge and our clients.

We are looking for a Manager, Demand Generation & Digital Marketing to plan and execute digital lead generation and funnel engagement and optimization. You will develop and run campaigns across digital channels in cooperation with other internal teams. You will be integral in supporting cleverbridge’s growth goals, so you must have a high level of initiative, deep expertise in account-based marketing, and the ability to use data-driven insights to optimize digital and revenue marketing efforts.

In this position, you are located in Chicago and report to the VP Marketing based in Cologne.

Your Responsibilities

  • Set demand generation strategy through analysis of historical marketing & sales data
  • Own relationship with sales organization and forge strong communication and service level agreement (SLA) between marketing and sales
  • Manage paid advertising budget performance to grow sales pipeline goals
  • Oversee development, management and optimisation of www.cleverbridge.com conversion 
  • Guide digital transformation of cleverbridge’s MarTech stack, identifying gaps and managing the launch of new marketing technologies
  • Maintain digital reporting and analytics, diagnostic dashboards and KPIs. 
  • Support Global Marketing in the development and execution marketing campaigns
  • Optimize content for search engines and lead generation
  • Drive key business metrics including leads, MQLs, SALs and SQLs

 

Your Qualifications and Skills

  • Bachelor’s degree in marketing or equivalent experience
  • Several years’ experience in B2B (online) demand generation, including ABM or equivalent expertise
  • Track record of developing and managing multiple B2B integrated marketing programs combining data and tools usage across digital channels
  • Analytical and able to extract meaning from data to optimize a team’s approach and a company’s forecast
  • Excellent communication skills, both written and verbal
  • Fluent English; fluent German a plus but not required
  • Bonus skills: HTML/CSS, Adobe Creative Suite, Salesforce and Eloqua marketing automation.

What we offer

We are offering a challenging and interesting opportunity with extensive responsibilities in a dynamic and fast growing company. Benefits include a generous 401(k) plan, flexible hours, health care, tax-free transit and more!

More about us

Founded in 2005, cleverbridge provides global subscription billing solutions that help companies build long-term customer relationships and grow recurring revenue streams. The core of our fast-growing technology company is our 300+ employees between offices in Cologne (Germany), Chicago, San Francisco, and Tokyo. Our diverse and talented workforce is passionate about our solutions and our clients’ success. We believe if you love what you do, you should love where you work. So we emphasize career progression, work-life balance, and a casual, contemporary work environment.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • JavascriptLanguages
    • PHPLanguages
    • jQueryLibraries
    • ReactLibraries
    • MySQLDatabases
    • OracleDatabases
    • Google AnalyticsAnalytics
    • Bit.lyAnalytics
    • IllustratorDesign
    • BasecampManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • ExactTargetEmail
    • WhatCountsEmail
    • Oracle EloquaLead Gen

Location

We have swanky penthouse digs in River North, just blocks from both Merchandise Mart and Grand station. Plus plenty of places to grab lunch or a beer!

An Insider's view of cleverbridge

What's something quirky about your company?

The nap room. A solid 10 minutes swinging in that hammock on your lunch break after a heavy meal really gets you energized for the rest of the day. Just don't mistake it for one of our Chicago movie themed conference rooms. The Dark Knight can be misleading. If napping isn't your vice, never fear! Beer buggy Fridays are always near!

Noelle S.

Customer Service Representative

How do you collaborate with other teams in the company?

As a member of our sales team I rely heavily on collaboration. Obviously, marketing and sales work very closely together to help get our message out and bring leads in, but everyone plays a role in our success. Departments like design & development, legal & compliance, and finance all provide insights and expertise through the sales process.

Todd G.

Senior Sales Account Executive

How has your career grown since starting at the company?

When I started here, I was still, in a sense, trying to figure out what I wanted to "do" in my career. In my first year as a CS Rep, I had an opportunity to attend a six-week Introduction to Web Design, taught in-house by one of the designers. After the class ended, a position on the Front End team became available, I applied and got the job!

Andrea O.

Front End Developer

How do you make yourself accessible to the rest of the team?

One-on-one meetings are one key aspect of being accessible to my team. I focus on listening more than talking and ask open-ended questions to understand what makes my team tick, professionally and personally. By identifying strengths and career goals, I can refer projects, tasks, and training in the future to better align with those ambitions.

Jessie A.

Director of Marketing Services

What are cleverbridge Perks + Benefits

Culture
Eat lunch together
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Fitness Subsidies
Professional Development Benefits
Lunch and learns
Acme Co. hosts lunch and learn meetings once per quarter.
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