Marketing Associate - Customer Campaigns
MoLo Marketing is looking for an experienced Marketing Associate to develop, implement and manage the execution of marketing campaigns that focus on our customer which are shippers. As a Marketing Associate, you will support business objectives, lead acquisition, foster customer retention, provide sales support and advance brand building. If you want uncapped career growth and to be part of a growing team then MoLo is the right place for you.
Responsibilities:
- Develop and execute short and long-term omni-channel marketing campaigns to drive new leads for sales department
- Grow distribution across all channels, not just owned channels. Must be skilled in content creation supported by SEO/SEM optimization and PPC strategy
- Measure, analyze, and report campaign performance to department stakeholders and upper management
- Become the “Voice of the Customer” by developing a deep understanding of buying behaviors across industry verticals
- Collaborate with marketing and sales leadership to develop sales enablement tactics and collateral to support sales teams
- Spearhead email campaigns with digital team to drive awareness and consideration for services and solutions as well as nurture leads
- Lead social media promotion of content and brand awareness across all channels
What we’re looking for:
• Minimum of 2-3 years of experience in marketing, has a bachelor’s degree in Marketing or Business
• Experience building complex lead generation marketing programs across multiple channels including email, digital, content, and social
• Strong communication skills both written and verbal with experience in the B2B writing
• Exposure to digital and direct response marketing
• Strong project management skills including experience with various project management tools (Trello)
• Familiarity with WordPress CMS
• Email campaign knowledge including use of Salesforce email platform Pardot
• Deep understanding of Google Analytics and reporting tools
• Background in logistics is a plus
Why MoLo?
- Casual and fun environment focused on teamwork
- Extensive industry and technology training
- Career development program
- Competitive salary with bonus
- Comprehensive benefits package including 401(k) match