Description

The Cat.com Optimization role is part of the Global Digital Customer Engagement team and is responsible for managing the overall efforts of the optimization processes at Cat.com. This position will Work closely with the Marketing and Product teams to develop, own and manage the A/B testing strategy, road map and execution tasks for Cat.com. This role partners with internal and external stakeholders to identify the testing approach, developing ideas, implementing tests and measuring results. Other key responsibilities include:

• Identify actionable insights from testing results to inform experience improvements 

• Partner with site owners to complete assessments of non-cat.com sites to determine feasibility of integration

• Determine value of existing capabilities of the sites to determine priority for inclusion within Cat.com

• Develop actionable plans for migrating microsites and BU digital properties into Cat.com

• Optimize customer experience on all Cat owned sites through analysis of BU utilization of content and through recommendations for improvement

• Works as a support role within the Digital Customer Experience and/or Web Services team, providing assistance on a variety of tasks and ad hoc projects

• Determines or establishes appropriate group forums (by identified marketing personas) for the business marketing partners to foster collaboration and learn of important upcoming announcements, ensuring M&B presence 

• Conducts individual bi-weekly touchpoints with business marketing partner teams, at the working /operational level, ensuring they maintain an open line of communication at all times

• Responds and/or coordinates all incoming education and training requests across business partners

Qualifications

Basic Requirements:

* Requires a college degree 4-year degree

* 2+ years of working with website platforms 

* 2+ years of digital, search, or marketing experience.

Top Candidates Will Also Have:

* Platforms (google analytics preferred)

* Demonstrated rack record of identifying and implementing site improvements

* Knowledge of A/B testing platforms

* Ability to organize and analyze large sets of data

* Analytics and reporting skills

* Solid understanding of UX / Design / Usability principles

* High acumen with data and statistics

* Experience with web analytics tools

Business Skills:

* Demonstrated ability to problem solve through design thinking methodologies

* Adept in assessing customer experience opportunities and communicating rationale for decision-making

* Ability to make decisions

Caterpillar is not currently hiring individuals for this position who now or in the future require sponsorship for employment based non-immigrant and immigrant visas. However, as a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website www.Caterpillar.com/careers.